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Poke Holes in My Marketing Strategy

by marketingg
10 replies
My assessment of warrior forum in 5 days.


So i have been researching heavily here the last 5 days. First off i must say im a business owner not an affiliate marketer. I have to deal with employees and providing services, refining products etc... so my tasks throughout the day are not just DRIVE TRAFFIC AND PROFIT, i have to deal with various tasks so this makes it difficult for someone in my position. I need traffic but must run a business which obviously we all do. This means i need to act fast and just do not have the time to research all day, trial/error. Considering i would label myself as a middle man all the way through i need to define my tasks, learn enough about them, then hire the best to HELP me throughout.


I think i have pretty much summarized internet marketing. Most people fail because they do not invest capital due to being broke and think their labor can make success yet do not know what to do? Most never even learn what to do even though they try for months.

FAILURE.



There are two types of people.

1) People that are too cheap to pay and are always looking for free resources until
they dont work anymore, they lose their shirt from it and have to stop or stress fully scour new free resources. They may invest $100 or $1000 in paid traffic then give up. Ex: the craigslist guys.

FAILURE.



2) People that pay for traffic and convert on their sales while always looking for cheaper resources but still stick with paid sources.

SUCCESS


SEO is great but i think i see the most important initial and long lasting methods are:

-Pay Per Click (try multiple networks not just G.... google, --MSN/bing/yahoo--especially now)
-Adsense
-Media Buying (test this with Adsense, then go directly to sites and buy banners direct for which ever sites performed best)

-PRESS RELEASES- they cost money but it is essential.
(always put out press releases, if 1 out of 10 gets picked up due to you being
creative, it literally can put your business in a different atmosphere, reputation wise, instant traffic wise, SEO wise, and Page rank wise (even if Pagerank doesent matter that much).

-Affiliates (pay per lead basis or commission based)



As i sit here and think should i be putting an "articles section" on my site and put 1000 articles targeting my very low searched, very low competition keywords and putting a "dictionary section" on my site to drive traffic i realize i am wasting my time and its not a first step strategy, its something you do along the way yet most people do this first. That traffic takes time, many times does not result in sales because people are not in buying mode anyway.


I would love to hear any responses to my assessment.
#holes #marketing #poke #strategy
  • Profile picture of the author briantymes
    FYI, I started online about 6 years ago using nothing but free traffic and in a matter of about 1 year I was able to build a decent income, enough to quit my job. These days most of my traffic is still free and I only pay about $100 to $200 per month on advertising. But even without that little bit in advertising fees each month, I would still be doing great with my free traffic.
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  • Profile picture of the author marketingg
    Hey Brian i appreciate the response and expect more like this...
    Being completely honest.. if you started today though.. would it have any shot? Timing has a lot to do with success as we all know. Do you have aged SEO? You could of built backlinks like crazy and not gotten hit. If you built a list through black hat methods and now make a living off of them.. i get it or built high traffic sites through seo via black hat i get it. I know back in the day the amount of traffic i could get for free on craigslist was unbelievable.. but not anymore. Sometimes these comments can be misleading to people browsing because your not being specific on if your timing gave you tremendous competitive advantage to new people today.
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    • Profile picture of the author angshuy2k
      This is going to be interesting, Many of the techniques and methods are invalid but many of them are working. It will be interesting to see which methods are working. Most of my clients are working on offline marketing and driving traffic to the website.

      Both offline and online business strategy working.

      Kind regards,
      Swrajit
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  • Profile picture of the author maximus242
    I think you dont have a marketing strategy, what you have is mass confusion.

    Whether you succeed or fail has less to do with whether you use paid traffic or article marketing and more to do with whether or not people want to buy your product.

    There are people who get 100,000 real visitors every month and struggle to make $1000

    There are also people who get 1000 visitors every month and make $3000

    What you have failed to notice is there is plenty of competition of people who pay for traffic. Which means that just buying traffic does not equate to profit.

    Since you are new at this, the most likely scenario will go something like:

    1. Start website
    2. Buy traffic
    3. Sales
    4. Loss / Low to No Profitability
    5. Frustration
    6. More money spent
    7. Purchase products offering the solution
    8. Still no profitability

    Several thousands of dollars later you will conclude internet marketing is not as easy as it appears.

    The problem that causes people to lose money is not a lack of capitalization. Many people on this forum have lost tens and hundreds of thousands of dollars.

    The problem is competition. Its not the tactics and strategies dont work. Its that your competing against very:

    1. Experienced
    2. Talented
    3. Knowledgeable
    4. Skilled

    Online marketers who are far, far better at this than you are and when you go head-to-head against them, you are going to lose.
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    xResponsive Advertising Agency | Direct Marketing | Online Advertising | Create Breakthrough Campaigns for Your Business http://xresponsive.com

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  • Profile picture of the author Devin X
    Banned
    Marketing strategy? Where is it? I don't see it.
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    • Profile picture of the author marketingg
      Sorry about the headline.. trying to get some opens.

      Second, i should have been more clear.. i run an existing company, i get referrals and do sales offline.
      Im in the $XX,XXX net a month without advertising. Ive owned businesses for a long time mostly providing services via referral based never through internet marketing.

      Im just trying not to waste time being cheap which it seems most people do with IM and causes failure. I came here because you guys are the source... im usually really busy, i have good amount of overhead and very limited time... it seems id rather pay higher percentages to see an immediate ROI.

      As far as converting... once i get a lead i am confident so as long as the traffic is targeted and they register everything should be ok.

      What you have failed to notice is there is plenty of competition of people who pay for traffic. Which means that just buying traffic does not equate to profit.
      Absolutely i am not trying to kid myself that only costs me money in the long run. As far as losing to my competitors, a big part of it is offline sales which i can compete and/or dominate which i have tested on a small level.

      I guess what im getting at is much of this process should be provided with expert help. If i want to set up adwords.. i should research enough so i can hire someone that is capable of setting it up properly. I am not operating on small margins so maybe it would not be cost efficient for someone else but i feel for this particular business it would make sense to have people cut out the time i would waste and just pay them.

      How long is it going to take me to be really good at adwords? I probably could study day and night and still never be better than some guy that would charge $500 to help me set it up.

      Can i not pay someone a small $500 to help me set it up and put me months ahead of my learning curve? Is that not worth it, or you are all saying its simple not possible?
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      • Profile picture of the author RogueOne
        You might want to regroup and get a little better handle on this before you start throwing money away. Unless your goal is to throw money away, that is.

        I'll set up your Adwords for $500. Does that mean you'll save or make money? Of course not. You are looking to get ripped off in a big way.

        Let us know how that works for you.
        Signature
        Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
        All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author marketingg
    Thank you Rogue i have to be honest though i didnt get here by being an idiot. I dont plan on paying someone picking all of my keywords and then paying another person and paying and paying, i understand i will have to do 90% of the work but the other 10% that i feel maybe many newbies waste time with when they could get expert assistance. Rogue by the way i cant execute any of the services i provide.. i have no idea how to do it, i pay other people, employees.

    Remember not all of us are selling affiliate stuff or ebooks that are close within cpa/gross margins. Im selling services within a business that has barriers to entry... no need to get on my case just trying to get some perspective, definitely not trying to sound overly optimistic or overly positive because that is not me at all.
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    • Profile picture of the author Andyhenry
      Originally Posted by marketingg View Post

      no need to get on my case just trying to get some perspective, definitely not trying to sound overly optimistic or overly positive because that is not me at all.
      Hi,

      I think your comments make it sound like you're saying "you may have struggled for ages but I've spent 5 days researching and I know understand everything, especially why you are all unsuccessful"

      I'm sure that wasn't your intention and that you appreciate that a lot of people struggle along even after learning almost everything there is to learn because of reasons like lack of focus or not enough action.

      Whenever you try to encapsulate what IM is - you'll always have to put a box around it which will contradict some peoples experience, simply because somewhere out there will always be someone who made it using a technique everyone else failed with.

      You certainly do not need press releases and they're not essential at all. In fact I help a lot of local businesses and for most of them advertising in other businesses gets more new customers than any press release does, but getting a mention in the local paper for some reason usually does help. Just this week I helped a local company get media coverage for a charity event they held where they had local football players which they sponsor come to their business to sign programmes and shirts, the local newspaper is always happy to come along and take pictures and run a story about such things.
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      nothing to see here.

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  • Profile picture of the author Jon Patrick
    I've never really had a lot of success with PPC ads. Free traffic has been the way to go in my experience, but it probably varies depending on your niche.
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