50 {{ upvoteCount | shortNum }}
50 {{ upvoteCount | shortNum }}

While You Were Sleeping: Another Look At Article Marketing You May Want To Consider

by Chris Hunter
43 replies
At the beginning of this month, I thought I'd do a little experiment. I just had to do it. I had to know for myself.

People on this forum want to know if they should add article marketing to their arsenal of marketing tactics.

I'm going to say "yes".

And here's why: Articles REALLY always work for you.

Let's take a look at a few article marketers on Ezinearticles.com, specifically Jeff Herring, Lance Winslow, Sean R. Mize, and the WF's very own Steven Wagenheim. We're going to take a look at their profiles on Ezinearticles.com to see how their article count and views grew during the month of March.

Jeff Herring added 12 articles to his existing 1,190 articles and averaged 707 views per day.

Lance Winslow added 146 articles to his existing 15,430 articles and averaged 5447 views per day.

Sean R. Mize added 424 articles to his existing 10,630 articles and averaged 1705 views per day.

Steven Wagenheim added 78 articles to his existing 1,444 articles and averaged 471 views per day.

Now let's do some math.

If only 10% of the viewers clicked on the resource box links, then that means that Jeff Herring got 70 visitors per day to his sites. If 20% of the viewers clicked his links? 141 visitors per day. If 30% of the viewers clicked his links? 212 visitors per day.

If only 10% of the viewers clicked on the resource box links, then that means that Lance Winslow got 544 visitors per day to his sites. If 20% of the viewers clicked his links? 1089 visitors per day. If 30% of the viewers clicked his links? 1634 visitors per day.

If only 10% of the viewers clicked on the resource box links, then that means that Sean Mize got 170 visitors per day to his sites. If 20% of the viewers clicked his links? 341 visitors per day. If 30% of the viewers clicked his links? 511 visitors per day.

If only 10% of the viewers clicked on the resource box links, then that means that Steven Wagenheim got 47 visitors per day to his sites. If 20% of the viewers clicked his links? 94 visitors per day. If 30% of the viewers clicked his links? 141 visitors per day.

Are you starting to see this big picture now?

Their articles were getting read by hundreds, if not thousands, of people per day and their articles were sending tens if not hundreds or thousands of visitors to their sites...even while they were sleeping.

And this is just Ezinearticles.com. This doesn't even include any webmasters or site owners that publish their articles on other sites, any other article directories that they may post their articles to...

You get the picture, right?

I don't know about you, but I find this extremely motivating.

Needless to say, I'll definitely be ramping up my article marketing efforts this year.

What about you?

Love to hear your thoughts!
#article #marketing #sleeping
  • Profile picture of the author TheRichJerksNet
    Great post Chris, nice research there... Yes articles do work just as long as you are doing it the proper way.

    James
    {{ DiscussionBoard.errors[657246].message }}
  • Profile picture of the author Chris Hunter
    Thanks, James.

    I don't think I've even really hit the nail on the head concerning the power of article marketing.

    I plan to really learn more about it all this year.
    Signature

    Ok, sure. You can follow me on Twitter - http://twitter.com/Chris_Hunter ;)

    {{ DiscussionBoard.errors[657253].message }}
  • Profile picture of the author Chris Hunter
    You know what was REALLY awesome to me?

    One night I was looking at the profile page of one of these article marketers, and just for kicks decided to refresh the page.

    I LITERALLY saw their article views go up! I think it was 5 or 10 views just as I was glancing at their stats!

    THAT was awesome!
    Signature

    Ok, sure. You can follow me on Twitter - http://twitter.com/Chris_Hunter ;)

    {{ DiscussionBoard.errors[657256].message }}
  • Profile picture of the author Kyle Tully
    Hi Chris

    Originally Posted by Chris Hunter View Post

    Sean R. Mize added 424 articles to his existing 10,630 articles and averaged 1705 views per day.

    ...

    If only 10% of the viewers clicked on the resource box links, then that means that Sean Mize got 170 visitors per day to his sites. If 20% of the viewers clicked his links? 341 visitors per day. If 30% of the viewers clicked his links? 511 visitors per day.


    Love to hear your thoughts!
    Sure, here goes...

    (I'm not 100% sure what all your numbers actually mean, so I'm just guesstimating here, and I've had a few beers...)

    424 articles.

    Let's take the maximum and say 511 visitors.

    That's 1.2 visitors per article.

    Say you outsourced everything and got articles for just $3.

    (Dirt cheap, but he was the worst performer, so probably fair.)

    That mean each visitor cost $2.50.

    Or about 5 to 10 times what it would have been in PPC costs.

    In theory with articles you'll get more and more traffic each month, so those numbers will improve, but it still puts things in perspective.

    Article marketing is great, but it's just one tool in the chest.
    Signature
    {{ DiscussionBoard.errors[657274].message }}
    • Profile picture of the author TimG
      Originally Posted by Kyle Tully View Post

      Hi Chris



      Sure, here goes...

      (I'm not 100% sure what all your numbers actually mean, so I'm just guesstimating here, and I've had a few beers...)

      424 articles.

      Let's take the maximum and say 511 visitors.

      That's 1.2 visitors per article.

      Say you outsourced everything and got articles for just $3.

      (Dirt cheap, but he was the worst performer, so probably fair.)

      That mean each visitor cost $2.50.

      Or about 5 to 10 times what it would have been in PPC costs.

      In theory with articles you'll get more and more traffic each month, so those numbers will improve, but it still puts things in perspective.

      Article marketing is great, but it's just one tool in the chest.
      Kyle,
      I think your math is correct but only for the first day because using the numbers provided he is obtaining 511 visitors each day so the cost for the articles is a one time cost which then becomes nothing by the end of the month when you take 511 visitors a day x 30 days to get 15,330 visitors to his site(s).

      Understand that this is really fuzzy math because there are so many variables and I may be off with my own numbers based on being up all day writing and submitting articles.

      Respectfully,
      Tim
      Signature
      Article Marketing Soldiers - The Best Selling Article Marketing Product On The Warrior Forum Is Now Looking For Affiliates! Make Over $25 Per Sale With This High Converting Product.

      Make More Money And Spend More Time With Your Family By Becoming A Scentsy Consultant - I Provide Personal Assistance And Help With Growing Your Business.
      {{ DiscussionBoard.errors[657298].message }}
      • Profile picture of the author Kyle Tully
        Originally Posted by TimG View Post

        Kyle,
        I think your math is correct but only for the first day because using the numbers provided he is obtaining 511 visitors each day so the cost for the articles is a one time cost which then becomes nothing by the end of the month when you take 511 visitors a day x 30 days to get 15,330 visitors to his site(s).

        Understand that this is really fuzzy math because there are so many variables and I may be off with my own numbers based on being up all day writing and submitting articles.

        Respectfully,
        Tim
        Haha no I think you're right.

        That's visitors per day.

        Note to self: Don't play with numbers after beer o'clock.
        Signature
        {{ DiscussionBoard.errors[657304].message }}
        • Profile picture of the author TimG
          Originally Posted by Kyle Tully View Post

          Haha no I think you're right.

          That's visitors per day.

          Note to self: Don't play with numbers after beer o'clock.
          Thanks partner.....you did make a valid point though.....it is still just one marketing method that needs to be used in conjunction with other methods for maximum effectiveness.

          Tim
          Signature
          Article Marketing Soldiers - The Best Selling Article Marketing Product On The Warrior Forum Is Now Looking For Affiliates! Make Over $25 Per Sale With This High Converting Product.

          Make More Money And Spend More Time With Your Family By Becoming A Scentsy Consultant - I Provide Personal Assistance And Help With Growing Your Business.
          {{ DiscussionBoard.errors[657320].message }}
  • Profile picture of the author James Schramko
    What if you post all those articles to your own site and build a site with 14,000 pages. That could sell for a little bit right?
    Signature
    This is where you get real information (backed up by proven results)
    {{ DiscussionBoard.errors[657322].message }}
    • Profile picture of the author Chris Hunter
      Originally Posted by James Schramko View Post

      What if you post all those articles to your own site and build a site with 14,000 pages. That could sell for a little bit right?
      James,

      I get what you're saying in theory, but there's no point in doing that if you're not driving any traffic to see the 14,000 pages of content on your site.

      My point with this post is to show how article marketing constantly works for you.

      Even while you're sleeping.
      Signature

      Ok, sure. You can follow me on Twitter - http://twitter.com/Chris_Hunter ;)

      {{ DiscussionBoard.errors[659971].message }}
      • Profile picture of the author epicbob
        I had been hearing about how effective article marketing could be and those numbers are outstanding! Pretty awesome to to add to our efforts. I will definitely be using more articles and there seem to be quite a few folks around here who will write them for us. Sounds like a very good investment if you ask me.
        {{ DiscussionBoard.errors[659986].message }}
      • Profile picture of the author James Schramko
        Originally Posted by Chris Hunter View Post

        James,

        I get what you're saying in theory, but there's no point in doing that if you're not driving any traffic to see the 14,000 pages of content on your site.

        My point with this post is to show how article marketing constantly works for you.

        Even while you're sleeping.
        You don't think 14,000 articles on you blog will bring you traffic?


        It would crush it!

        My blog has a fraction of that and it gets lots of traffic.
        Signature
        This is where you get real information (backed up by proven results)
        {{ DiscussionBoard.errors[661393].message }}
        • Profile picture of the author Chris Hunter
          Originally Posted by James Schramko View Post

          You don't think 14,000 articles on you blog will bring you traffic?

          It would crush it!

          My blog has a fraction of that and it gets lots of traffic.
          How would it crush it?

          Just by being there?

          I guess I'm not getting the point. Sorry. Been a long day.
          Signature

          Ok, sure. You can follow me on Twitter - http://twitter.com/Chris_Hunter ;)

          {{ DiscussionBoard.errors[663287].message }}
          • Profile picture of the author James Schramko
            Originally Posted by Chris Hunter View Post

            How would it crush it?

            Just by being there?

            I guess I'm not getting the point. Sorry. Been a long day.
            Yes.

            You see the web is driven by content.

            Why do people come to Ezinearticles?

            If you have a 14,000 page blog with unique articles of EZA standard then you will have a traffic machine.


            People will link to it and you will link to it.

            People just seem to miss the point that you can build your blog first THEN feed article directories.
            Signature
            This is where you get real information (backed up by proven results)
            {{ DiscussionBoard.errors[663968].message }}
    • Profile picture of the author mkarthik07
      Yeah I think thats a good idea.
      {{ DiscussionBoard.errors[660348].message }}
      • Profile picture of the author epicbob
        I would imagine that article writing is a skill acquired thru hard work. As someone just getting started and not be able to do this full time yet, it takes me 2-3 days to get out an article. I am sure that as I continue to do it, it will get easier and quicker, but I don't expect it to happen overnight. But seeing how effective it can be, the hard work will be worth it.
        {{ DiscussionBoard.errors[660855].message }}
        • Profile picture of the author Dana_W
          Originally Posted by epicbob View Post

          I would imagine that article writing is a skill acquired thru hard work. As someone just getting started and not be able to do this full time yet, it takes me 2-3 days to get out an article. I am sure that as I continue to do it, it will get easier and quicker, but I don't expect it to happen overnight. But seeing how effective it can be, the hard work will be worth it.
          Epicbob, I am not saying this to brag at all, but it takes me about 20 minutes to write an effective article. You should be able to drastically shorten the time it takes you; you're working too hard on it.

          First of all how long are these articles? 300-500 words is fine.

          You don't need to cover tons of ideas in an article; you're focusing on one key concept. Let's say housebreaking a dog.

          First paragraph - emphasize with their pain - if you have a dog that isn't housebroken you're probably suffering with ruined carpets and floors and horrible smells, and it's embarrassing to invite people over to your house, etc.

          Second paragraph - Give them hope - However, you don't have to live with this forever - here are some simple steps that you can take to start housebreaking your pet right now.

          Third & fourth paragraph - offer solutions - use bullet points if you want -

          Fifth paragraph - sum it up and have a resource box which sort of continues the conversation, saying "(Your name here) is an expert on dog training and offers many more tips and solutions at (your URL here).

          Much more than that is overkill. This shouldn't take you more than half an hour, including research.
          {{ DiscussionBoard.errors[660898].message }}
          • Profile picture of the author threeg5
            article marketing is by far the easiest to do witht the most substantial results compared to what you have done. I agree with most that it takes a littel bit to get the hange of it, but when working with some sites like EZA they almost teach you themselves via rejection the correct way to write an article.
            Get up
            Get an idea
            Write about it
            submit to EZA
            write some more
            submit to EZA
            once you have the hang of getting articles submitted then learn some basic KW research.
            now target everything you are writing
            after you start getting burned out on that subject find a different one.
            easier said then done maybe but possible? Definitely

            I am going to be trying some experiments with AM on my ugly rambling site 3gWriting.com It will be geared toward beginners but all are welcome I will need much help as it will be as transparent as I can make it for all to see everything that is being done.
            {{ DiscussionBoard.errors[660909].message }}
          • Profile picture of the author Chris Hunter
            Originally Posted by Dana_W View Post

            First paragraph - emphasize with their pain
            Dana, Dana, Dana...

            You know I love ya, but I think you meant to say "empathize". Right? Right?

            You really don't want to "emphasize" their pain. It'll just make them feel worse.
            Signature

            Ok, sure. You can follow me on Twitter - http://twitter.com/Chris_Hunter ;)

            {{ DiscussionBoard.errors[663292].message }}
            • Profile picture of the author Dana_W
              Originally Posted by Chris Hunter View Post

              Dana, Dana, Dana...

              You know I love ya, but I think you meant to say "empathize". Right? Right?

              You really don't want to "emphasize" their pain. It'll just make them feel worse.
              Shame on me. And me a former reporter.
              {{ DiscussionBoard.errors[664368].message }}
        • Profile picture of the author Chris Hunter
          Originally Posted by epicbob View Post

          I would imagine that article writing is a skill acquired thru hard work. As someone just getting started and not be able to do this full time yet, it takes me 2-3 days to get out an article. I am sure that as I continue to do it, it will get easier and quicker, but I don't expect it to happen overnight. But seeing how effective it can be, the hard work will be worth it.

          epicbob,

          Do what Dana said. Keep the article short and sweet. Plus, the minimum word count for Ezinearticles.com is 250, so take advantage of that.

          Start with short articles and work your way to a place where you're comfortable, whether they're 250 word articles or longer.

          Don't complicate it.
          Signature

          Ok, sure. You can follow me on Twitter - http://twitter.com/Chris_Hunter ;)

          {{ DiscussionBoard.errors[663305].message }}
  • Profile picture of the author helenaja
    Hello all,

    I'm scoping around WF learning about article marketing's effectiveness. Just curious... On average, how many articles do you guys crank out a day? How long does it take? How do you schedule this? I'm working on time management. If I can get an idea how the pros plan their time, maybe I can implement the same practice. I don't wish to reinvent the wheel. ; )

    Thanks in advance.

    Helena
    {{ DiscussionBoard.errors[660003].message }}
    • Profile picture of the author TimG
      Originally Posted by helenaja View Post

      Hello all,

      I'm scoping around WF learning about article marketing's effectiveness. Just curious... On average, how many articles do you guys crank out a day? How long does it take? How do you schedule this? I'm working on time management. If I can get an idea how the pros plan their time, maybe I can implement the same practice. I don't wish to reinvent the wheel. ; )

      Thanks in advance.

      Helena
      I probably submitted over 60 articles within the last 48 hours but that is not the norm for me. When I was doing all of my own article writing I might have submitted between 5-8 articles a day but once you start earning money anbd outsourcing some of the writing you can churn out many more each day.

      On the flip side I've also gone months without submitting anything and what was nice is that my income didnlt suffer because I had around 1400 articles at that time already submitted just to ezinearticles.com and they kept my traffic and income stable during those slow times.

      If you are working on 1 niche then 3 or 4 articles a day is more then enough in my opinion unles you are a super article marketer like Steven W. or Sean Mize.

      Tim
      Signature
      Article Marketing Soldiers - The Best Selling Article Marketing Product On The Warrior Forum Is Now Looking For Affiliates! Make Over $25 Per Sale With This High Converting Product.

      Make More Money And Spend More Time With Your Family By Becoming A Scentsy Consultant - I Provide Personal Assistance And Help With Growing Your Business.
      {{ DiscussionBoard.errors[660017].message }}
      • Profile picture of the author helenaja
        Thanks Tim. I think 3 to 4 articles daily is reasonable for a newbie. I'll build up to Super AM with time and success. I like the outsourcing concept, though!
        {{ DiscussionBoard.errors[660179].message }}
    • Profile picture of the author yesacpow
      When I am in the mood I will write 10 - 20 articles per day. I will get up and start writing like 7:00am in the morning and I am done by 12 depending on the niches. Then I have the rest of the day to idle

      You see because I write so much on the niches that I am in, I don't need to research so I just write.

      On the flip side sometimes I am bored to death and though I would be willing to write as soon as I log into ezinarticles I go blank.

      Originally Posted by helenaja View Post

      Hello all,

      I'm scoping around WF learning about article marketing's effectiveness. Just curious... On average, how many articles do you guys crank out a day? How long does it take? How do you schedule this? I'm working on time management. If I can get an idea how the pros plan their time, maybe I can implement the same practice. I don't wish to reinvent the wheel. ; )

      Thanks in advance.

      Helena
      Signature
      FREE Step-By-Step Blueprint To Make $1000/Month With YouTube - Even Without Being On Camera!
      {{ DiscussionBoard.errors[660143].message }}
      • Profile picture of the author helenaja
        Thank you Yesacpow,

        I see that discipline is definitely a key asset! From my viewpoint, it's hard to imagine writing 20 articles in 5 hours! You've must built up a working system that allows you crank them out so fast.

        You guys are awesome! Thank you for your input!

        Warmest regards,

        Helena
        {{ DiscussionBoard.errors[660198].message }}
        • Profile picture of the author yesacpow
          Well the truth is when I just started I use to spend hours on one article but overtime I looked at the successful marketers and follow the way they write their articles. After writing at least 20 articles for one niche I can write 20 more without doing any further research. That is why I am able to crank them out so fast.

          One thing I do is to write out all the title of my articles and save them as draft as well as the resource box and keywords. After that all I need to do is to write the article body.


          Originally Posted by helenaja View Post

          Thank you Yesacpow,

          I see that discipline is definitely a key asset! From my viewpoint, it's hard to imagine writing 20 articles in 5 hours! You've must built up a working system that allows you crank them out so fast.

          You guys are awesome! Thank you for your input!

          Warmest regards,

          Helena
          Signature
          FREE Step-By-Step Blueprint To Make $1000/Month With YouTube - Even Without Being On Camera!
          {{ DiscussionBoard.errors[663477].message }}
  • Profile picture of the author ForeverMoore
    I am going to sum it up this way, in 2008 at LEAST 90% of my affiliate income came from article marketing.

    Now, I will be fair and realistic. whenever I signed up for a new product, I wrote articles for 24 hours straight from sign up, then crashed the next day. The majority of people cannot do that but if you just wanted an example of gutting it out on your longtail keywords and keyword phrases, this is the way.

    Do this work ONE TIME and it allows you to spend more time on things like PPC marketing that consumes TIME and MONEY.

    That's just my wooden nickel.

    P.S. On a more normal approach, I will pick a new product and just write one article a day for a work week and just......wait. I check the SEO in about 7 days to see how close it is to the first page and start on something else. It is like a living organism, that affiliate marketing is and I LOVE it.
    {{ DiscussionBoard.errors[660029].message }}
  • Profile picture of the author tommygadget
    Originally Posted by Chris Hunter View Post

    Sean R. Mize added 424 articles to his existing 10,630 articles and averaged 1705 views per day.
    424 articles is a daunting number. If you really do the math, article writing by yourself can turn out to be a grueling task especially if you pick the wrong niches and/or products to promote. This is why the majority of newbies give up.

    TomG.
    Signature
    {{ DiscussionBoard.errors[660217].message }}
    • Profile picture of the author Chris Hunter
      Originally Posted by tommygadget View Post

      424 articles is a daunting number. If you really do the math, article writing by yourself can turn out to be a grueling task especially if you pick the wrong niches and/or products to promote. This is why the majority of newbies give up.

      TomG.
      TomG,

      Oh yeah. 424 is a huge number of articles to even attempt yourself. Sean does outsource a lot of work so that's how he keeps his count up there.

      I know that he also does live teleseminars and will have the teleseminars transcribed. When he gets the transcription, he'll break it up into articles and post them. Really good idea.
      Signature

      Ok, sure. You can follow me on Twitter - http://twitter.com/Chris_Hunter ;)

      {{ DiscussionBoard.errors[663315].message }}
  • Profile picture of the author MeTellYou
    I wish Steve came in, and offered his view on all this.

    There's absolutely no doubt, that if someone is receiving hundreds of use every day, they will get visitors to their sites. Thanks for the wonderful post.
    Sebastian
    Signature
    [UPDATED] FREE 1-ON-1 MENTORSHIP: Student Makes $12,000 His First Week Of Running Ads
    Skype Me! Skype: yourebookwriter
    {{ DiscussionBoard.errors[663382].message }}
  • Profile picture of the author Chris Hunter
    I'd love to hear from Steven as well. Not sure if he knows about the thread though...
    Signature

    Ok, sure. You can follow me on Twitter - http://twitter.com/Chris_Hunter ;)

    {{ DiscussionBoard.errors[663397].message }}
    • Profile picture of the author pluto1
      Even though I gather the courage to write a good, unique article, this task seems daunting to me. And then making couple of versions of that one, makes it extremely hard to bring out a nice piece of work.
      Signature
      ~ Free Webmaster Tools ~
      {{ DiscussionBoard.errors[663442].message }}
  • Profile picture of the author lacraiger
    why aim for that 10% when you can create your own long tailed articles and place them on YOUR blog?
    Signature
    Event Planner in Philippines
    {{ DiscussionBoard.errors[663423].message }}
  • Profile picture of the author Steve Faber
    Do their totals mean I was slacking with only 1 article in EZE last month? I've beaten that this month already. It is true, article marketing can be very profitable. It was how I first started driving and making affiliate sales. Once I started doing keyword research for the titles and optimizing my resource boxes, things got even better. Once I started doing keyword research for the anchor text and using a strategic approach, again, an additional bump. Now I leverage the content and re-purpose it for many different things, but article marketing can be a viable strategic element in a marketing campaign, and there really can be no argument about it. Weather or not it is the best method, or weather or not you should use it; that can be a nice argument.

    My .02c
    Signature
    For Killer Marketing Tips that Will Grow Your Business Follow Me on Twitter Now
    After all, you're probably following a few hundred people already that aren't doing squat for you.....
    {{ DiscussionBoard.errors[663450].message }}
  • Profile picture of the author HeySal
    I think a major point is being missed here.

    People do not go to ezinearticles to click your resource box - they go browsing for content for their websites/newsletters -- and that is what you are supposed to be providing your articles for - not for them to sit on the EA site.

    If you have one article that gets 100 views a day you might get 10 people who click your site link..........but if you have one absolutely wildly awesome article that is viewed 100 times, and POSTED elsewhere 10 times, then you are starting to get what you are supposed to be getting out of an article submission site. Why else would you bother to post an article that people could read from your own site? Post it on your site for the traffic - post it on ezinearticles for the backlinks when others post it, for the added traffic from getting it posted elsewhere - and for the recognition you will build with owners of sites with relevant niches (um...networking?..hello).

    If all the better your articles are is to get viewed on the submission site, why even bother sticking them there?
    Signature

    Sal
    When the Roads and Paths end, learn to guide yourself through the wilderness
    Beyond the Path

    {{ DiscussionBoard.errors[663494].message }}
  • Profile picture of the author InfinitePowerWithin
    I was wondering if you guys had a few strategies as far as maximizing each article's traffic.

    Do you just write articles for the traffic inside EZA or does every article target a specific keyword inside a niche?

    What is the best way to ensure an article gets ranked on the first page of google...given the keyword has relatively low competition?
    {{ DiscussionBoard.errors[663546].message }}
  • Profile picture of the author urbt
    Banned
    Thanks, I've been meaning to start article marketing and this is presumably the kick up the backside that I need to get started.

    Ed
    {{ DiscussionBoard.errors[663988].message }}
  • Profile picture of the author slma88
    Article marketing requires time and dedication. Mood is also part of the winning factors when comes to writing. Sometimes I just couldn't concentrate to write an article with lots of disturbance at home - kids. I should really consider outsourcing. Thanks for the motivation.
    Signature
    How to Lose Belly Fat Fast
    {{ DiscussionBoard.errors[664011].message }}
  • Profile picture of the author Brad Spencer
    I'm doing a TON of reading on PPC right now. I picked up a book on it at Barnes and Noble and I'm totally excited.

    The reason I bring this up is because I'm going to test a little strategy that I think would work really well.

    I'm going to run campaigns and the keywords that work are going to be the base keywords for my articles.

    It isn't genius and I know people probably already do that. I don't see why killing two birds with one stone isn't a smart thing. Why did it take me so long? (pondering to myself).

    However, one thing I do notice is the traffic is different. PPC traffic seems to be more impulsive and I see it producing less of a relationship than an article would. Article marketing also builds up your site's PR and other important SEO stuff.

    Both can definitely be a great 1-2 punch for traffic. Just my thoughts and observations after reading this book.

    Anyone want to build on this?

    Cheers,

    Brad
    Signature
    {{ DiscussionBoard.errors[664317].message }}
    • Profile picture of the author Chris Hunter
      Originally Posted by Brad Spencer View Post

      I'm doing a TON of reading on PPC right now. I picked up a book on it at Barnes and Noble and I'm totally excited.

      The reason I bring this up is because I'm going to test a little strategy that I think would work really well.

      I'm going to run campaigns and the keywords that work are going to be the base keywords for my articles.

      It isn't genius and I know people probably already do that. I don't see why killing two birds with one stone isn't a smart thing. Why did it take me so long? (pondering to myself).

      However, one thing I do notice is the traffic is different. PPC traffic seems to be more impulsive and I see it producing less of a relationship than an article would. Article marketing also builds up your site's PR and other important SEO stuff.

      Both can definitely be a great 1-2 punch for traffic. Just my thoughts and observations after reading this book.

      Anyone want to build on this?

      Cheers,

      Brad
      Brad,

      I've heard of this tactic before and it makes sense...if you have the money to spend on PPC to find those converting keywords.

      If you don't have the money for that, you could reverse engineer the idea and find the best performing keywords from article marketing and then make those keywords PPC campaigns anf work from there.

      Good idea though.
      Signature

      Ok, sure. You can follow me on Twitter - http://twitter.com/Chris_Hunter ;)

      {{ DiscussionBoard.errors[664441].message }}
  • Profile picture of the author steveaaa
    I think I take a different tack from people who write their own. You want to go from zero to millions of dollars, no? If so, what is the point of torturing yourself with writing articles (even you are good at it). Create a SYSTEM and hire 10 article writers and figure out how to control /audit their results. Figure out the ROI, and make sure over one year, each article is yielding x% profit. Once you figure that out, add another 10. Either have someone submit to ezine for you, or have the authors write summary, choose category, and all, so you can submit yourself with minimum effort.

    Writing it youself is not the road to riches (unless you are the ninja writer that some folks here are).

    My 2 cents.

    steve
    {{ DiscussionBoard.errors[664536].message }}
  • Profile picture of the author Hililuud
    I wouldn't say that it cant get you rich, writing alone, there isn't any really different from you or someone else writing unless you are an expert in a subject in which case the more you outsource the lower quality. IT is very important to leverage what you are doing, however you missed the point of the post. The OP never said that the people with the sites didn't use ghost writers he was just analyzing the amount of views from the articles that are published no matter who writes them.
    {{ DiscussionBoard.errors[665059].message }}

Trending Topics