Which email optin incentive works best?
Am starting a new (hopefully) authority site in the "look and feel younger" niche aimed at women post 50. Lots of advice/ tips on a) skin and hair care, b) exercise and nurtition. Question is am debating which way to go re: optin incentive.
My choices are four--
1) complete pdf of a Kindle book just wrote for the site,
2) ten tips mini version of the Kindle book,
3) ten tips e-course based on book delivered daily,
4) no incentive--just optin box on sidebar that says "sign up to get latest advice" or something like that.
Rationale behind #4 -- is that there are "content hoarders" that optin just to get the contengt then will unsubscribe.
I want to build a long -term relatioship with my list, and would only try last one if I could manage to launch the site with lots of great content on it.
Any ideas? Thanks.
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"Either write something worth reading or do something worth writing about." ~ Benjamin Franklin
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"Either write something worth reading or do something worth writing about." ~ Benjamin Franklin