Good info and inspiration for my warrior friends
People want to gain:
* Health
* Time
* Money
* Popularity
* Improved appearance
* Security in old age
* Praise from others
* Comfort
* Leisure
* Proof of accomplishment
* Advancement ñ business, social
* Increased enjoyment
* Self confidence
* Personal prestige
People want to be:
* Good parents
* Sociable, hospitable
* Up-to-date
* Creative
* Proud of their possession
* Influential over others
* Gregarious
* Efficient
* ìFirstî in things
* Recognized as authorities
People want to:
* Express their personalities
* Resist domination by others
* Satisfy their curiosity
* Emulate the admirable
* Appreciate beauty
* Acquire or collect things
* Win others affections
* Improve themselves generally
People want to save:
* Time
* Money
* Work
* Discomfort
* Worry
* Doubt
* Risk
* Personal embarrassment
Keep these in mind when you want to make a new product or campaign. :-)
Pete
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