Good info and inspiration for my warrior friends

2 replies
Looking through some of my old files and notes - I came across this great information by Victor Schwab - the copywriting legend.

People want to gain:

* Health
* Time
* Money
* Popularity
* Improved appearance
* Security in old age
* Praise from others
* Comfort
* Leisure
* Proof of accomplishment
* Advancement ñ business, social
* Increased enjoyment
* Self confidence
* Personal prestige

People want to be:

* Good parents
* Sociable, hospitable
* Up-to-date
* Creative
* Proud of their possession
* Influential over others
* Gregarious
* Efficient
* ìFirstî in things
* Recognized as authorities

People want to:

* Express their personalities
* Resist domination by others
* Satisfy their curiosity
* Emulate the admirable
* Appreciate beauty
* Acquire or collect things
* Win others affections
* Improve themselves generally

People want to save:

* Time
* Money
* Work
* Discomfort
* Worry
* Doubt
* Risk
* Personal embarrassment


Keep these in mind when you want to make a new product or campaign. :-)

Pete
#friends #good #info #inspiration #warrior
  • Profile picture of the author Hani D
    Thank you for this share, and I agree with you, you must play on scarcity and desire.
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  • Profile picture of the author MrPete2000
    After posting this thread, I had a revelation, and something "clicked"...

    I've never had luck promoting via social media (Facebook, Twitter, etc.), and realized that not only were my previous social media attempts not very "social", ie. not stimulating bi-directional conversation... they never really fulfilled any of the above factors.

    I always looked to that list when trying to come up with offers and sales pages. But it should probably be posted on the wall next to my workstation for constant reference.

    Applying these to social media campaigns can probably help a bunch.
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