How Well Do facebook ads and Google Adwords work?

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Hey guys I was doing some research and one of the most common things I have been noticing is that people are saying that facebook ads and google adwords are pretty much a thing of the past for internet marketers or affiliate marketers. I am an affiliate marketing and this doesn't add up. Here is my thinking on this.

If I have a landing page with a headline, bullet points, and an opt-in form to collect their e-mail address and have a free video or report to give away that SOLVES their problem why wouldn't someone who clicked on my ad via facebook or google adwords want to sign up to check out a free report or video. If they feel it's a good product then why wouldn't they buy it?

I mean I get that certain keywords are super competitive to bid on but those are usually for the most obvious keywords.

I'm just a little confused as to why nobody would want to spend $7-$10 bucks a day getting targeted traffic via very specific keywords to their web-site? Thoughts?
#ads #adwords #facebook #google #work

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