"Stepping on other people's Launches" - super competitor strategy

Hi -

Since I don't cross promote bs overpriced products in my niche (trading), like a lot of the affiliates do... instead I use a powerful anti-competitive strategy, which is to do a quick internal launch to my lists for a directly-competitive product (with better testimonials, pricing, content, etc) that I've produced, during a competitors' big launch.

Let's say they launch some lame overpriced hyped up $2000+ forex software program or course. I'll directly "counter" by doing an internal launch of a much better-priced, higher quality product, with extra bonuses during the competitor's launch window. It's very effective, mainly because I've built credibility and trust with my list. When competitors' affiliates are all babbling about "go buy this cheesy too-expensive $2000 product, with the same copycat emails etc", I'm "hey buy my much better $495 priced product instead", with this extra bonus when ordered by (something near competitors' deadline).

Kind of like retail 'price match, bring in competitors' coupon', but better since this isn't a commodity, it's better quality and lower price, highlighted for bonuses during competitors' launches.

Anyone else do the "step on other people's launches" strategy? Of course I don't win popularity contests, I just make a lot of sales... Good thing I have a lot of new leads coming in and a sizable list that I've earned trust with over the years, that's what makes it work, the trust factor, since they know they can count on what I deliver.

-k