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Do you believe in CPM advertising?

by ckbank
6 replies
I recently tried Facebook CPM ads and got my butt handed to me. Has CPM advertising worked for you?
#advertising #cpm
  • Profile picture of the author tjaysen70
    Yhea, your post tells me that maybe you just threw a bunch of money into fb and lost your shirt and gave up. FB ads work, but like all cpm you have to test a bunch of offers and images and copy til you find a winner. CPM is usually cost per 1000 impressions, so if you're getting a ton of impressions and paying for them and not getting any clicks or leads, then don't blame fb cpm as the problem, instead look at your ads.
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    Tired of the grind? Wait. PM me to see a better way.

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    • Profile picture of the author ckbank
      Originally Posted by tjaysen70 View Post

      Yhea, your post tells me that maybe you just threw a bunch of money into fb and lost your shirt and gave up. FB ads work, but like all cpm you have to test a bunch of offers and images and copy til you find a winner. CPM is usually cost per 1000 impressions, so if you're getting a ton of impressions and paying for them and not getting any clicks or leads, then don't blame fb cpm as the problem, instead look at your ads.
      Oh, I'm not blaming anyone. I'm just wondering if people have been really successful.
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      Now that's what I call Guerrilla Marketing.
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  • Profile picture of the author betterwtveter
    CPM has worked pretty well, but I would not make it my number one advertising resource. I prefer blogging.
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  • Profile picture of the author danilion55
    I never advertised on CPM but I am a publisher of some cpm networks which pay me good
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  • Profile picture of the author Coach Anna
    Test your conversion pages first... Test Test Test!

    Then dump your money in a profitable campaign.

    That's the critical marketing word for CPM!
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  • Profile picture of the author lastdual
    CPM tends to be largely for branding. If you're counting on direct sales from CPM ads, you'll often be disappointed. Think of them like TV commercials - they're usually used to get people to recognize and remember a product or service, rather than motivate them to buy on the spot (with the exception of DRTV marketing).
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