Facebook Explains The Four Ways It Sorts The News Feed And Why Page Reach Changed

For all of you who are active on Facebook with your pages. Brief article about how Facebook alters their algorithm in showing what you see in the news feed.

Interestingly, none of the four reasons mentioned getting page owners to pay for promotions....

"Facebook's news feed product manager Will Cathcart told a room of reporters at Facebook's headquarters this morning that "The problem we face with news feed is that people come to Facebook everyday, but people don't have enough time to check out absolutely everything that's going on."

So to determine if a Page shows up, Facebook looks at four main factors:
1. If you interacted with an author's posts before. If you Like every post by a Page that Facebook shows you, it will show you more from that Page.
2. Other people's reactions to a specific post. If everyone else Facebook shows a post to ignores it or complains, it's less likely to show you that post.
3. Your interaction with posts of the same type in the past. If you always Like photos, there's a better chance you'll see a photo posted by a Page.
4. If that specific post has received complaints for other users who have seen it, or the Page who posted it has received complaints, you'll be less likely to see that post."


The rest is here: Facebook Explains The Four Ways It Sorts The News Feed And Why Page Reach Changed | TechCrunch