Death Of Affiliate Marketing

15 years ago

Simply make sure the products you promote live up to their claims and that your pre-sell info is correct.

I guess that means more people are going to have to actually purchase a product before they decide to promote it.

TL

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Paul Hooper

15 years ago

If you haven't actually purchased the product you're promoting you'll have to research it thoroughly by way of reviews etc to make sure it does what it says on the package

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Paul

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Bungee

15 years ago

Originally Posted by Paul Hooper

If you haven't actually purchased the product you're promoting you'll have to research it thoroughly by way of reviews etc to make sure it does what it says on the package

Cheers,
Paul

problem is, reviews are quite often written by the creator, or people gaining free access in rtn for a review

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tessmac9708

15 years ago

Ok, lets take the example given...the skinn cream curing eczemza. The blogger says it cures eczema. Well maybe it cured his condition...who's to prove otherwise.

Speak to anyone about anything, and I'll guarantee that there will be different opinions about it. Yeah the Mercedes clk 200 is the best car ever..no its not I drove one and it fell apart....who's right?

Really though its a disturbing overtone. How can a company stop peoples opinions of their product.

Blatant stuff like " I made $200,000 last week using this product" are clearly lies, but how do you regulate it. For example how could a company with 1000 affiliates monitor what each and every one of them is doing to promote their product.

I'm guessing that this is more aimed at the large corporates, but the devil will be in the detail.

I'm also guessing that more and more companies will then throw the liability back to the promoters of the product.

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phish3rz

15 years ago

Good job this Law is only going to apply to the US maybe? Woop my servers and myself are located far away from there ha!

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tessmac9708 15 years ago

It also seems like a great way in a recession to get the economy back on its feet.
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- str1k3r 15 years ago
  
  affiliate marketing will never end... It's way to lucrative.
  
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Alexa Smith Banned 12 years ago

Originally Posted by phish3rz

Good job this Law is only going to apply to the US maybe? Woop my servers and myself are located far away from there ha!

Let's hope you also don't ever use a .com/.org/.net/.info domain name, then, which the FTC can seize, regardless of your location, just as they did with all those poker sites last year ... :rolleyes:

Originally Posted by ptone

The FTC may be about to hold YOU liable and sue YOU for making false claims about the products you promote (as well as the vendor).

I think they'd probably prosecute you, rather than suing you, for that? But for that, they would actually need physical jurisdiction, perhaps?

Originally Posted by ptone

This would, of course, sling the government-regulation doors wide open on the IM world and I'm certain more and more regulations would quickly follow.

Let's hope so, anyway.

The more we can all do to prevent fraudulent misrepresentation, the better for our industry collectively, of course.
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Fernando Veloso

15 years ago

No way that can be approved, otherwise i say buy a "Macdonalds" cause "its so good", you buy it, you don't like it and you sue me... lol

Frankly...

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activetrader

15 years ago

Originally Posted by ptone

OK...maybe a bit melodramatic, but I've never made a "Death of..." post before and thought I would give it a shot.

Nonetheless, this news story may have many affiliate marketers rethinking their approach:
FT.com / Companies / Media - Advertisers brace for online viral marketing curbs

The FTC may be about to hold YOU liable and sue YOU for making false claims about the products you promote (as well as the vendor).

This would, of course, sling the government-regulation doors wide open on the IM world and I'm certain more and more regulations would quickly follow.

This refers to Paid Reviews such as "Pay Per Post" whereas you get a free sample, write a review and provide a content link to the company's website that is supposed to artificially inflate their Page Rank. This does not refer to affiliate products from what I understand

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ptone

15 years ago

Originally Posted by activetrader

This refers to Paid Reviews such as "Pay Per Post" whereas you get a free sample, write a review and provide a content link to the company's website that is supposed to artificially inflate their Page Rank. This does not refer to affiliate products from what I understand

You are right that the main focus of this news article is for bloggers that write a positive review in exchange for the product/compensation.

But I would like to direct your attention to the next-to-last paragraph which states:

The main target of the new guidelines appears to be the widespread practice of viral marketing in which companies recruit non- employees to talk up products in exchange for samples or promotions.

The word "non-employess" could be interpreted as affiliates and the phrase "in exchange for samples or promotions" could be interpreted to mean commissions.

Also, the Financial Times may not have fully understood the story they were reporting.

Ultimately though, I'm certain that if the FTC will not target affiliate marketers now, then certainly very soon. Once they start down this road, they won't be turning back.

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DigitalX

15 years ago

last thing i heard was "hip hop is dead" .. but now affiliate marketing ? cant be possible .. u just need targeted audience to ur site and then see the cash flow ..

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prasanth5

12 years ago

Marketing a product that sells itself is the key to successful marketing. It is of course not easy to spot such products without some sort of experience in affiliate marketing.

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tpw

12 years ago

Originally Posted by ptone

OK...maybe a bit melodramatic, but I've never made a "Death of..." post before and thought I would give it a shot.

You should have restrained yourself.

Just because you have never jumped off of a cliff, does not mean that you should "give it a shot"!!

Originally Posted by ptone

Nonetheless, this news story may have many affiliate marketers rethinking their approach:
FT.com / Companies / Media - Advertisers brace for online viral marketing curbs

The FTC may be about to hold YOU liable and sue YOU for making false claims about the products you promote (as well as the vendor).

This would, of course, sling the government-regulation doors wide open on the IM world and I'm certain more and more regulations would quickly follow.

Don McLean- American Pie (with Lyrics) - YouTube

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Bill Platt, Oklahoma USA, PlattPublishing.com
Publish Coloring Books for Profit (WSOTD 7-30-2015)

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loi77

12 years ago

Honesty is the best policy!

It is best to promote products that you have personal used or something that you would recommend to your friends or family members.

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mosthost

12 years ago

Can't even read that garbage article without registering!

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Bill Farnham

12 years ago

This thread is from...

04-03-2009, 01:37 AM

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tpw

12 years ago

Originally Posted by Bill Farnham

This thread is from...

04-03-2009, 01:37 AM

It is uncommon for Alexa to resurrect threads from the dead. :p

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Publish Coloring Books for Profit (WSOTD 7-30-2015)

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Alexa Smith

Banned 12 years ago

Originally Posted by tpw

It is uncommon for Alexa to resurrect threads from the dead. :p

She didn't this time, either. :p

There were other posts from today, before mine, which have now been deleted. (I did, however, fail to notice the date of the OP

).

However, it's a "timeless" subject! Whenever you see "Death Of" in a thread-title, it's going to be something pretty thriving, isn't it? Excuse me, Bill, I'm just off to start a thread on "Death Of Mass Automated Backlinking" now ...

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tpw

12 years ago

Originally Posted by Alexa Smith

She didn't this time, either. :p

There were other posts, before mine, which have now been deleted. (I did, however, fail to notice the date of the OP

).

However, it's a "timeless" subject! Whenever you see "Death Of" in a thread-title, it's going to be something pretty thriving, isn't it? Excuse me, Bill, I'm just off to start a thread on "Death Of Mass Automated Backlinking" now ...

LOL

I will be right behind you... I am working on "The Death of Uncommon Sense"...

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Bill Platt, Oklahoma USA, PlattPublishing.com
Publish Coloring Books for Profit (WSOTD 7-30-2015)

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mosthost 12 years ago

Originally Posted by Bill Farnham

This thread is from...

04-03-2009, 01:37 AM

Now this thread sucks for multiple reasons.
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Onora Oz 12 years ago

Originally Posted by Bill Farnham

This thread is from...

04-03-2009, 01:37 AM

... and affiliating marketing is still alive and kicking! Even in 2012!
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Tadresources

12 years ago

There isn't going to be a death to affiliate marketing so much as a push for higher quality products and honest information. I think that might be a good thing actually.