Which Test Won?
Very cool, very informative, a real-world blog by Anne Holland. Every week Anne posts two versions of an advertisement or sales piece so that readers can get guess which performed better.
After you guess, you can click through to find detailed information on which test won and why. There's also an archive with more than 290 'Case Studies' – previous 'experiments' – along with explanations & outcomes, although that does require a membership fee - Anne Holland's Which Test Won – A/B Test & Multivariate Testing Education for Marketing Professionals
Just checking the free current weekly test results can be a big help in deciding how to optimize your landing pages.
After you guess, you can click through to find detailed information on which test won and why. There's also an archive with more than 290 'Case Studies' – previous 'experiments' – along with explanations & outcomes, although that does require a membership fee - Anne Holland's Which Test Won – A/B Test & Multivariate Testing Education for Marketing Professionals
Just checking the free current weekly test results can be a big help in deciding how to optimize your landing pages.
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RodMar -
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