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Creating a Product with a $2,000 Budget - Niche or Mainstream?

by George Chernikov
5 replies
Hi all,

I am seriously considering developing my own product in a non-IM market. I haven't decided on one yet, so that's where I need your advice.

As it stands, I can work with a $2,000 budget, $1,000 of which I can spend on advertising and the remainder on attractive design and copy. Obviously, I won't get a top-of-the-line copywriter, but at least someone who can get 1% conversion rates on a $47 product.

Anyway, here's what I'm pretty uncertain about - with a $1,000 budget, should I go mainstream and attempt to go after competitive markets (e.g., weight loss, dating, relationship repair, etc), or should I instead stick with something niche?

I am pretty confident that I will be able to overdeliver with the product no matter what market I'm in - I'm planning to spend at least two months researching and writing the book, so the amount of ground and detail I'm looking to cover is quite substantial. Insofar as I'm concerned, it doesn't matter whether I invest $10,000 worth of my time, because this would be a flagship product that will afterwards generate ongoing income.
#budget #creating #mainstream #niche #product
  • Profile picture of the author George Chernikov
    I hate bumping - but anyone?
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  • Profile picture of the author JonathanBoettcher
    Well mainstream isn't necessarily bad - but you must find a niche within the mainstream.

    For instance, if you want to do something on weight loss - don't just make it about weight loss. Pick a particular method, and go with that. There are so many ways to lose weight, you have to niche down.

    I'd agree with Hamida - wherever you find competition it's because there's money there. Probably an easier place to start off at.
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  • Profile picture of the author cougarstylie
    Go with what you know. If your expertise is in a certain field I recommend starting their regardless of your budget.
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    • Profile picture of the author Charles Washington
      Originally Posted by cougarstylie View Post

      Go with what you know. If your expertise is in a certain field I recommend starting their regardless of your budget.
      DO NOT go with what you know... Go with what YOU KNOW will sell.

      Come on, if you are going to sink a grand into this project, find a niche where you can make your money back.

      Do some research, or budget some of your money into hiring a person to find a niche/subniche that needs a product.

      Make sure you are creating your product in an area where there is a great need and a great audience.
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