Some Very Interesting Opt In Stats...Positive In...Negative Out

I know a lot of marketers are interested in other marketers stats. Well, I
hope that what I'm about to share with you today will give you some insight
into what makes a successful list building campaign and what makes a flop.

I will be sharing both with you today.

And yes, I have learned quite a bit about my own campaigns. I have no
problem letting people see the ugly side of them.

Let's begin.

What I'm going to do is briefly go over what each opt in is for, how it's
presented and what the opt in rate is. Each squeeze page has the same
design so that won't be a major factor in the different opt in rates.

The major factors will be...

1. The actual topic.
2. How it's pitched.

4 Steps

This opt ins is 4 steps to building a successful business from scratch for
free. I would say that's quite a positive pitch and something people who
are interested in starting a business would be interested in.

Opt in rate - 45.6%

Niche Marketing

This is a free report to teach people how to do keyword research, etc.

Again, something I would think a lot of people would be quite interested in.

Opt in rate - 50.5%

Why You Can't Make Money Online

Now, you notice the negative tone of this right off the bat. I'm going to
tell people why they can't make money online doing what they're doing.

At the time I created this opt in, one of my first ones, I thought this was
something people would want to know.

Opt in rate - 14%

Notice the incredible drop off. So, even though this report gets me tons of
opt ins because of all the articles I have out there pointing to it, the opt
in is horrible. Please make a mental note of this.

Real Truth

This is another tell all report of the real truth about making money online.

Again, I thought people would be all over this, but again...the negative
tone.

Opt in rate - 10.6%

Blowing The Lid Off The Lies

This is another tell all, reveal all, expose all the scams online. Again, I
thought people would be all over this.

Opt in rate - 14%

These are pretty much my main lists, though I do have many more.

But...this is what I have discovered.

The lists that come at the prospect from a totally positive approach are
the ones that convert the best.

The ones where I'm revealing all the dirt and bad stuff that goes on, even
though it's probably just as important, doesn't go over as well.

Naturally, you need to do your own testing, but after 6 plus years of doing
this, I'd have to say that the negative approach just doesn't work as well.

You can be as well meaning as you want and try to warn people about
all the dangers that are out there as you can.

But the bottom line, that I have found, is that people don't want bad
news. They don't want to know what's wrong.

They just want to know what to do right.

Positive, positive, positive.

I've seen enough to know that I've run my last negative opt in campaign.

As I said, test this for yourself as results may vary.

Anyway, hope this helps somebody.