Question For Article Syndicators...

Thanks for the input there but the most important part of the answer has been omitted. Keyword selection, if that's how one goes about it, is pretty simple. What I'd like to know is how you use the approach in terms of article syndication (if you use this method of course). I'm trying to imagine how I could turn the keyword 'colorful umbrellas' or anything like that into something worthy of syndication by another website. That's what I would love some feedback on.

I'm hardly a model to follow for keyword research, but all I've normally done is a modicum of keyword research when I've originally selected the niche (not the product/s), and that's given me a list of low-to-medium and medium competition keywords for which I know I can easily rank a decent site with the aid of backlinks from other relevant sites, i.e. exactly the type of backlinks produced by article syndication.

I'll sometimes use one of those keywords as the first word(s) of an article's title. ("5 Things You Need To Know About Keyword" is a poor title, compared with "Keyword - 5 Things You Need To Know About It".)

While writing, I don't care about keywords. The reality is that I'm going to include "niche keywords", inevitably, simply because you couldn't avoid it if you tried.

In a sense I've decided "what to write about" during my niche selection process in the first place (i.e. by having chosen a niche I'm willing to write about, either because I know something about it to start with, or at least because I think I know how/where to learn enough about it, without going to night school just to acquire the vocabulary).

And I try to get information/inspiration from offline sources, when I conveniently can, as well as online ones.

I don't need a huge range of subjects, for most of my niches, because I only ever produce three articles per month, per niche, so it's not desperately difficult to come up with something. I'm an article marketer, and article marketing isn't about how many articles you have: it's about where you get them published.

I try to choose subjects that fit my "writing style", too. Which means if I can get away with being a bit iconoclastic, I'll jump at the chance. So if anything's a "widespread misunderstanding", I'm right in there. Partly because anything along the lines of "Whatever you thought you knew about this subject may turn out not be true after all" is so easy to get widely re-published in all sorts of places: it's a bit "challenging" and "controversial", which is a huge help. (There are some other considerations of what helps to get articles syndicated in this thread: http://www.warriorforum.com/main-int...ml#post3188316 ).

In the long run, what's good for readers works out as being good for SEO as well, but the converse is far from necessarily true - so it's easy to decide on which aspect to concentrate.

This resource may be helpful: Turn Words Into Traffic, by Jim Edwards. Although over a decade old, this article marketing course in an ebook format is surprisingly current in light of Google's recent and ongoing algorithm changes. It includes step-by-step action plans on how to write and publish articles effectively, how to find and target publishers, how to write your "resource box" that drives convertible traffic to your website, etc. This is not some kind of untested "theory" but it was written by a successful syndicated newspaper columnist who has effectively used this model for consistently driving laser-targeted traffic.