I'd like to see this little touch become industry standard

Adaptive · 04-05-2009, 09:28 AM

Just signed up for a free ebook and got this "thank you" page
Check Your Email Now

This is the first thank you page I've ever seen that actually shows to me exactly what the confirmation email will look like, instead of just telling me to look for something undefined.

I'd love to see this approach become standard for email opt-in confirmations. Despite having signed up for lots of opt-in emails and knowing what to expect, I felt a little burst of confidence about what to expect and gratitude for the clarity provided by this page. If this was the first time I'd signed up for something like this, it would really put my mind at ease right at the moment of asking, "What happens next?"

I don't mind the instruction about spam filters that many marketers include in the thank you page. But I think that instruction should come after showing you what you should get. "This is what you should see... now some email systems won't show your confirmation note until you tell them to, here's how..."

Regards,
Allen

artwebster · 04-06-2009, 04:22 AM

Interesting.

Will you then want every link that you ever click on to show you what you will see when you click on it? Where does this stop?

I don't understand the problem with knowing that you will receive an email with a confirmation in it that you have to click on. Presumably you have a good idea of what an email looks like and an idea of what a link looks like and that you can read the simple instructions in the email - so where is the problem?

thomashoi · 04-06-2009, 05:56 AM

Quote:

Originally Posted by Adaptive

Just signed up for a free ebook and got this "thank you" page
Check Your Email Now

This is the first thank you page I've ever seen that actually shows to me exactly what the confirmation email will look like, instead of just telling me to look for something undefined.

I'd love to see this approach become standard for email opt-in confirmations. Despite having signed up for lots of opt-in emails and knowing what to expect, I felt a little burst of confidence about what to expect and gratitude for the clarity provided by this page. If this was the first time I'd signed up for something like this, it would really put my mind at ease right at the moment of asking, "What happens next?"

I don't mind the instruction about spam filters that many marketers include in the thank you page. But I think that instruction should come after showing you what you should get. "This is what you should see... now some email systems won't show your confirmation note until you tell them to, here's how..."

Regards,
Allen

Thanks for commending on the thank you page. In fact, I came up with this page because people who sign up at my opt-in page took a long time before they click on the confirmation email, some never even confirm.

This makes me wonder if they knew exactly what to do, especially for those who have never seen such confirmation email before.

I can share with you that after I put up the thank you page which shows exactly what they should do, I see over 90% increase in the response rate as compared to before.

Alex Taylor · 04-06-2009, 06:04 AM

Quote:

Originally Posted by artwebster

Interesting.

Will you then want every link that you ever click on to show you what you will see when you click on it? Where does this stop?

I don't understand the problem with knowing that you will receive an email with a confirmation in it that you have to click on. Presumably you have a good idea of what an email looks like and an idea of what a link looks like and that you can read the simple instructions in the email - so where is the problem?

I think this thank you page is a good approach too. I also do something like this.

It's not there for people who've seen this thing a thousand times before. It's there for the 5% of people who might not be familiar with this double opt-in process.

You're not gonna lose anyone by doing this, but you might gain an extra few people who wouldn't have confirmed otherwise. With double opt-in, doing absolutely everything to make sure you lose as few people as possible is essential.

Adaptive · 04-06-2009, 09:57 AM

Art, as Thomas and Alex pointed out, it's not for me, it's for the person who's new to email signups.

And I'm referring to this only at the point that the customer has taken action, and might not know exactly what happens next.

No different than a car salesman saying, "Here are your keys, Mr. Customer, be aware that when you first turn on your new car there will be a five second beep to show the air bags are charged for your safety." The first time someone drives the car, it would be helpful for them to know the beep can be interpreted as reassurance, not as a problem.

According to Thomas, there's a 90% improvement in conversion from this one, simple step. And it's very unlikely that an experienced person would be offended.

What else can you do today that is likely to provide a 90% improvement in conversion for a few minute's work with no expense or downside?

Regards,
Allen

Devon Brown · 04-06-2009, 11:05 AM

I think it's a fantastic idea and well worth the effort. We've had a few people say they didn't receive the email, or the link wasn't included.. so this idea of yours I believe is excellent.
Thank you!

Ron Killian · 04-06-2009, 12:57 PM

I think it's a great idea and I agree, many people do not know what to do. Not every one has signed up for ebooks or squeeze pages, they often need to be told exactly what to do. Course the increase in confirms, seems to prove it. Sure a good enough incentive to use it

Thanks for posting it!

n00b · 04-06-2009, 01:22 PM

I really like that thank you page! I think a lot of people are so busy that they don't even really pay attention to the little one line thank you pages out there and then think their part is done. These same people probably gripe later about how they didn't get what they signed up for and start calling it a scam

.

This page clearly has important content on it that probably gets people to stop and read. I like how it even circles the link in the email. If I wasn't so familiar with double opt-in I would probably just pass off the confirmation email as just that, confirmation not requiring any action. We all know people don't really read all their email, that's why p.s. messages are so effective so I don't know why we expect them to read their whole confirmation email telling them to click the link to confirm.

Brilliant idea!

04-05-2009, 09:28 AM	#1
Adaptive HyperActive Warrior Join Date: Mar 2009 Posts: 417 Blog Entries: 9 Thanks: 61 Thanked 77 Times in 64 Posts	I'd like to see this little touch become industry standard Just signed up for a free ebook and got this "thank you" page Check Your Email Now This is the first thank you page I've ever seen that actually shows to me exactly what the confirmation email will look like, instead of just telling me to look for something undefined. I'd love to see this approach become standard for email opt-in confirmations. Despite having signed up for lots of opt-in emails and knowing what to expect, I felt a little burst of confidence about what to expect and gratitude for the clarity provided by this page. If this was the first time I'd signed up for something like this, it would really put my mind at ease right at the moment of asking, "What happens next?" I don't mind the instruction about spam filters that many marketers include in the thank you page. But I think that instruction should come after showing you what you should get. "This is what you should see... now some email systems won't show your confirmation note until you tell them to, here's how..." Regards, Allen
	Success only requires four words. http://www.warriorforum.com/blogs/ad...our-words.html

04-06-2009, 04:22 AM	#2
artwebster Brutal honesty's me Join Date: Sep 2008 Location: Coín, Spain Posts: 1,032 Blog Entries: 4 Thanks: 33 Thanked 251 Times in 138 Posts Social Networking Contact Info	Re: I'd like to see this little touch become industry standard Interesting. Will you then want every link that you ever click on to show you what you will see when you click on it? Where does this stop? I don't understand the problem with knowing that you will receive an email with a confirmation in it that you have to click on. Presumably you have a good idea of what an email looks like and an idea of what a link looks like and that you can read the simple instructions in the email - so where is the problem?
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04-06-2009, 09:57 AM	#5
Adaptive HyperActive Warrior Join Date: Mar 2009 Posts: 417 Blog Entries: 9 Thanks: 61 Thanked 77 Times in 64 Posts	Re: I'd like to see this little touch become industry standard Art, as Thomas and Alex pointed out, it's not for me, it's for the person who's new to email signups. And I'm referring to this only at the point that the customer has taken action, and might not know exactly what happens next. No different than a car salesman saying, "Here are your keys, Mr. Customer, be aware that when you first turn on your new car there will be a five second beep to show the air bags are charged for your safety." The first time someone drives the car, it would be helpful for them to know the beep can be interpreted as reassurance, not as a problem. According to Thomas, there's a 90% improvement in conversion from this one, simple step. And it's very unlikely that an experienced person would be offended. What else can you do today that is likely to provide a 90% improvement in conversion for a few minute's work with no expense or downside? Regards, Allen
	Success only requires four words. http://www.warriorforum.com/blogs/ad...our-words.html

04-06-2009, 11:05 AM	#6
Devon Brown Renegade Warrior War Room Member Join Date: Feb 2009 Location: Atlanta, GA Posts: 389 Thanks: 53 Thanked 131 Times in 48 Posts Social Networking	Re: I'd like to see this little touch become industry standard I think it's a fantastic idea and well worth the effort. We've had a few people say they didn't receive the email, or the link wasn't included.. so this idea of yours I believe is excellent. Thank you!
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04-06-2009, 12:57 PM	#7
Ron Killian Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Arkansas, USA. Posts: 1,518 Blog Entries: 17 Thanks: 86 Thanked 124 Times in 98 Posts Social Networking Contact Info	Re: I'd like to see this little touch become industry standard I think it's a great idea and I agree, many people do not know what to do. Not every one has signed up for ebooks or squeeze pages, they often need to be told exactly what to do. Course the increase in confirms, seems to prove it. Sure a good enough incentive to use it Thanks for posting it!
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04-06-2009, 01:22 PM	#8
n00b HyperActive Warrior Join Date: Apr 2009 Posts: 116 Thanks: 25 Thanked 20 Times in 17 Posts	Re: I'd like to see this little touch become industry standard I really like that thank you page! I think a lot of people are so busy that they don't even really pay attention to the little one line thank you pages out there and then think their part is done. These same people probably gripe later about how they didn't get what they signed up for and start calling it a scam . This page clearly has important content on it that probably gets people to stop and read. I like how it even circles the link in the email. If I wasn't so familiar with double opt-in I would probably just pass off the confirmation email as just that, confirmation not requiring any action. We all know people don't really read all their email, that's why p.s. messages are so effective so I don't know why we expect them to read their whole confirmation email telling them to click the link to confirm. Brilliant idea!