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I'd like to see this little touch become industry standard

by Adaptive
7 replies
Just signed up for a free ebook and got this "thank you" page
Check Your Email Now

This is the first thank you page I've ever seen that actually shows to me exactly what the confirmation email will look like, instead of just telling me to look for something undefined.

I'd love to see this approach become standard for email opt-in confirmations. Despite having signed up for lots of opt-in emails and knowing what to expect, I felt a little burst of confidence about what to expect and gratitude for the clarity provided by this page. If this was the first time I'd signed up for something like this, it would really put my mind at ease right at the moment of asking, "What happens next?"

I don't mind the instruction about spam filters that many marketers include in the thank you page. But I think that instruction should come after showing you what you should get. "This is what you should see... now some email systems won't show your confirmation note until you tell them to, here's how..."

Regards,
Allen
#industry #standard #touch
  • Profile picture of the author artwebster
    Interesting.

    Will you then want every link that you ever click on to show you what you will see when you click on it? Where does this stop?

    I don't understand the problem with knowing that you will receive an email with a confirmation in it that you have to click on. Presumably you have a good idea of what an email looks like and an idea of what a link looks like and that you can read the simple instructions in the email - so where is the problem?
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    • Profile picture of the author Kris Turner
      Originally Posted by artwebster View Post

      Interesting.

      Will you then want every link that you ever click on to show you what you will see when you click on it? Where does this stop?

      I don't understand the problem with knowing that you will receive an email with a confirmation in it that you have to click on. Presumably you have a good idea of what an email looks like and an idea of what a link looks like and that you can read the simple instructions in the email - so where is the problem?
      I think this thank you page is a good approach too. I also do something like this.

      It's not there for people who've seen this thing a thousand times before. It's there for the 5% of people who might not be familiar with this double opt-in process.

      You're not gonna lose anyone by doing this, but you might gain an extra few people who wouldn't have confirmed otherwise. With double opt-in, doing absolutely everything to make sure you lose as few people as possible is essential.
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  • Profile picture of the author thomashoi
    Originally Posted by Adaptive View Post

    Just signed up for a free ebook and got this "thank you" page
    Check Your Email Now

    This is the first thank you page I've ever seen that actually shows to me exactly what the confirmation email will look like, instead of just telling me to look for something undefined.

    I'd love to see this approach become standard for email opt-in confirmations. Despite having signed up for lots of opt-in emails and knowing what to expect, I felt a little burst of confidence about what to expect and gratitude for the clarity provided by this page. If this was the first time I'd signed up for something like this, it would really put my mind at ease right at the moment of asking, "What happens next?"

    I don't mind the instruction about spam filters that many marketers include in the thank you page. But I think that instruction should come after showing you what you should get. "This is what you should see... now some email systems won't show your confirmation note until you tell them to, here's how..."

    Regards,
    Allen
    Thanks for commending on the thank you page. In fact, I came up with this page because people who sign up at my opt-in page took a long time before they click on the confirmation email, some never even confirm.

    This makes me wonder if they knew exactly what to do, especially for those who have never seen such confirmation email before.

    I can share with you that after I put up the thank you page which shows exactly what they should do, I see over 90% increase in the response rate as compared to before.
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  • Profile picture of the author Adaptive
    Art, as Thomas and Alex pointed out, it's not for me, it's for the person who's new to email signups.

    And I'm referring to this only at the point that the customer has taken action, and might not know exactly what happens next.

    No different than a car salesman saying, "Here are your keys, Mr. Customer, be aware that when you first turn on your new car there will be a five second beep to show the air bags are charged for your safety." The first time someone drives the car, it would be helpful for them to know the beep can be interpreted as reassurance, not as a problem.

    According to Thomas, there's a 90% improvement in conversion from this one, simple step. And it's very unlikely that an experienced person would be offended.

    What else can you do today that is likely to provide a 90% improvement in conversion for a few minute's work with no expense or downside?

    Regards,
    Allen
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  • Profile picture of the author Ron Killian
    I think it's a great idea and I agree, many people do not know what to do. Not every one has signed up for ebooks or squeeze pages, they often need to be told exactly what to do. Course the increase in confirms, seems to prove it. Sure a good enough incentive to use it

    Thanks for posting it!
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  • Profile picture of the author n00b
    I really like that thank you page! I think a lot of people are so busy that they don't even really pay attention to the little one line thank you pages out there and then think their part is done. These same people probably gripe later about how they didn't get what they signed up for and start calling it a scam .

    This page clearly has important content on it that probably gets people to stop and read. I like how it even circles the link in the email. If I wasn't so familiar with double opt-in I would probably just pass off the confirmation email as just that, confirmation not requiring any action. We all know people don't really read all their email, that's why p.s. messages are so effective so I don't know why we expect them to read their whole confirmation email telling them to click the link to confirm.

    Brilliant idea!
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