Perception IS Reality
For example, when marketing to professionals, instead of offering a "free report", you may want to offer a "white paper". It's the same darn thing but it comes across as more professional in some circles.
Perry Marshall does a great job with "white papers" and I talk about it on my newest blog post at The How To Project.
You can read the post here:
How To Write A White Paper
Feel free to talk about how using different teminology in your marketing can improve your visitors "perception" of you either here or as a comment on my blog post.
Thanks. Look forward to your comments.
You might not like what I say - but I believe it.
Build it, make money, then build some more
Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!
nothing to see here.