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How do I split test? What tools?

by Confined To Life
11 replies
Say my business model is as follows,

Traffic --> Squeeze/Blog --> List --> OTO --> Buyers list --> Build Relationship --> Sales Page

Just the standard email marketing setup. How do I split test different sales pages and squeeze pages to pick the best one? What tools do I need to do this? Can someone give me in-depth instructions here?
#split #tools
  • Profile picture of the author jamesrich1
    Hyper tracker is a great tracking tool. Works best if you are the product owner. There is training inside for this. Also Google Website Optimizer has tools and training.
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  • Profile picture of the author karlmay1980
    Depends how simple you want to keep things, you could use something like bitly and send a certain amount of trafic and check conversions and make slight changes and see difference, that would be the simple way, without trying to go into anything technical.
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    • Profile picture of the author Confined To Life
      Originally Posted by karlmay1980 View Post

      Depends how simple you want to keep things, you could use something like bitly and send a certain amount of trafic and check conversions and make slight changes and see difference, that would be the simple way, without trying to go into anything technical.
      Could you be a little more specific?
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    • Profile picture of the author shane_k
      Originally Posted by karlmay1980 View Post


      you could use something like bitly

      Really?

      I didn't know that you could test with bit.ly, I always thought they were just a URL shortener?

      Would be interested in finding out how you do this also.

      @OP, I also recommend Hypertracker.

      It's only $19.99/month but you can track and test pretty much anything.

      You can also use Google Analytics which is free, and there are alot of tutorials for those.
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  • Profile picture of the author Paul Marcoux
    Hi,

    Look up 'A/B testing'.

    Regards
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    • Profile picture of the author RobertoM
      Try Adbeat by Mike Colella.
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  • Profile picture of the author Randall Magwood
    You could always set up multiple pages and different payment buttons and different autoresponders to see which source is producing the most for you, and what isn't.
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  • Profile picture of the author SteveSRS
    Go with Google Experiments to start.. if you then get the idea and have a bit more experience you can move on to paid services like hypertracker..

    I'm still using Experiments and works like a charm
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    • Profile picture of the author Confined To Life
      Originally Posted by SteveSRS View Post

      Go with Google Experiments to start.. if you then get the idea and have a bit more experience you can move on to paid services like hypertracker..

      I'm still using Experiments and works like a charm
      Thanks, I'll give it a shot.
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  • Profile picture of the author Dan Grossman
    Optimizely and Visual Website Optimizer are the right tools for this job.
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    Improvely: Built to track, test and optimize your marketing.

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  • Profile picture of the author biggenius
    A/B Testing, use Mail Chimp if you need referral link Hit me up!
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