How to make money online - Step1

9 replies
Hi Warriors,

I just read another "I'm number 1 in Google for the term xxxxx - is that good?" thread.

The usual answer to these threads is "No" because they're meaningless terms that no one is searching for and you can get number 1 in Google just by being the only person to bother including them in your page/link.

This is actually a common strategy that con-artists use to sell SEM services, they claim a top Google placement and then choose an obscure term.

So, rather than keep getting these I thought it would be worth sharing a strategy that everyone can use to avoid this mindset in the future.

This is just what I have found to be my experience, so you can take it or leave it but I believe it to be sound advice for most people.

The obvious common mistake being made is that people are doing things and THEN looking at what they're ranking for and then wondering whether that's worth having.

The number one thing most people should be doing BEFORE anything else is a little research into their chosen market and the keywords in use.


Here's a basic strategy you can follow regardless of niche:

1 - Do some keyword research to see what terms people are searching with and what LSI terms go together with them.

You can use a site like KwMap.net - A Keyword Map For the Whole Internet to get an idea, or get a tool like Martin Avis's Keyword LSI Spy - Latent Semantic Indexing Word Finder for more comprehensive results.

2 - write a few articles focused on the keywords you want to focus on, but including some related LSI terms

3 - Setup a blog and post an article a day to that blog - ensure that the blog has Adsense included and that you're tracking those Adsense clicks, and include affiliate links to the top products in the niche (and track the clicks)

4 - Once a few of your articles are published, setup a suite PPC campaigns focused on different aspects of the niche and point them to the relevant article on your blog.

5 - Find the terms that get you Adsense and affiliate clicks and make a list of the top 20 keywords which result in some sort of action (clicks, purchases etc.)

6 - Turn off the PPC (unless it's profitable and you want to keep it going) and write a bunch more content focusing on the keywords which you just listed.

7 - Replace the Adsense ads that get clicked with affiliate ads or ads for your own products (make sure the product is similar to the one they were clicking through to before)

8 - Kick in all your other promotional techniques to ramp up the traffic.


This is the way to make sure that the traffic you get makes you money and that you don't end up with traffic but no revenue.

Taking the time to do this properly is like install a turbo in your car - you don't need to anything different afterwards but you get much better performance.

Andy
#make #money #online #step1
  • Profile picture of the author Mary Gallivan
    Hi Andy

    Great post. It took me a while to realise about the No. 1 spot on Google but I got there.

    I also made mistakes with keyword research but with a lot of hard work it started to make sense.

    Mary
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  • Profile picture of the author kswr123
    Haha. I hate being named and shamed
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    • Profile picture of the author Andyhenry
      Originally Posted by Mubarak Waseem View Post

      Haha. I hate being named and shamed
      You weren't until you said that

      Seriously though - I hope having this basic reference will save you wasting effort in the future. it's a common issue that affects a lot of people.

      Using Adsense and PPC as part of a research strategy BEFORE you spend all your efforts getting traffic for terms that don't convert can make all the difference in long terms results.

      Andy
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      nothing to see here.

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  • Profile picture of the author jasonl70
    great post andy.. I am a big fan of using ppc right from the beginning to find the profitable kw's to focus on. It's not just about kw's that can drive traffic - it's about trying to find the kw's that convert into sales.

    Almost every ppc campaign I've launched, I've been able to find kw's that drove a lot of traffic to me, yet never converted to sales.

    Those are the ones to drop, and the remainder are the ones I focus my seo efforts, etc, around.

    I have a feeling a lot of people would have done their KW research, then spent months cranking out articles for those same kw's, only to discover down the road that they aren't making much money from all of their efforts.
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    -Jason

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    • Profile picture of the author Andyhenry
      Exactly.

      People tend to focus on traffic they can get - rather than the traffic they can convert - and there can be a massive difference.

      Originally Posted by jasonl70 View Post

      great post andy.. I am a big fan of using ppc right from the beginning to find the profitable kw's to focus on. It's not just about kw's that can drive traffic - it's about trying to find the kw's that convert into sales.

      Almost every ppc campaign I've launched, I've been able to find kw's that drove a lot of traffic to me, yet never converted to sales.

      Those are the ones to drop, and the remainder are the ones I focus my seo efforts, etc, around.

      I have a feeling a lot of people would have done their KW research, then spent months cranking out articles for those same kw's, only to discover down the road that they aren't making much money from all of their efforts.
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      nothing to see here.

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  • Profile picture of the author Chuck Burke
    You are indeed giving back, Andy!
    Thanks much!

    Step 2?
    Best,
    Chuck
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    Miles to go before I sleep.

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  • Profile picture of the author Bruce NewMedia
    Great post Andy!

    ...after much trial and error I started to understand how getting ranked First for a keyword phrase often means nothing. Now, I first identify keyword phrases that APPEAR to bring traffic. Then I test them to see if they bring ACTUAL traffic and whether any of it CONVERTS )Adwords and Yahoo search) .....makes all the difference in the world.

    Theres no sense in busting your ass trying to rank organically for stuff that won't convert.

    That process is what most newer marketers don't do. I think they are trying to skip steps and are just in too much of a hurry.
    _____
    Bruce
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  • Profile picture of the author TheCren
    Nice principles, Andy! This exact process, though, is very time-consuming. There is plenty of software that can "automate" this for you. They're a bit expensive for most newbies, but a few have free trials or free versions that give you enough power to get great momentum in your marketing endeavors. Learn to spy on your competitors! The ones bigger than you know something you don't.

    Google it!
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    • Profile picture of the author Andyhenry
      Originally Posted by TheCren View Post

      Nice principles, Andy! This exact process, though, is very time-consuming. There is plenty of software that can "automate" this for you. They're a bit expensive for most newbies, but a few have free trials or free versions that give you enough power to get great momentum in your marketing endeavors. Learn to spy on your competitors! The ones bigger than you know something you don't.

      Google it!
      Good point. I purposely didn't go into that side of things because many people don't have them or can't afford them, and you don't NEED them to get this done.

      I've found that the more you tell people there are tools that can help them, the more they use not having those tools as the reason not to do things.

      Since it's possible to build a massively successful business manually, and the tools are just to make things quicker and easier, I figured I'd just focus on the initial issue of making sure that before people waste any time getting traffic that doesn't make them money, they have a strategy for filtering so that the foundation for what happens to that traffic is a sound one.

      Andy
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