"I've got an UGLY squeeze that converts like CRAZY!"

11 years ago

I can testify, after extensive split testing, that sometimes ugly beats design.

Who knows, maybe because it looks more amateur and less professional, and as a result more legit and less commercial?

[ 1 ] Thanks

{{ DiscussionBoard.errors[7418869].message }}

wfhblueprints

11 years ago

Originally Posted by Daniel Evans

"I've got an UGLY squeeze that converts like CRAZY!"

---------------------------------------

How many times have you heard this line?

When is this statement valid?

It's valid only when that person has split tested against a website that looks awesome.

If that hasn't been done properly (not split testing two aesthetically unpleasing sites), then the person is settling for possible mediocrity with no potentially better alternative to compare against.

Never have I personally witnessed an ugly page convert higher than an awesome looking page with the same general sales content.

Don't give yourself another excuse to bang out a blank page with a headline and a form unless you've done that very test!

Put in the effort and you'll reap the rewards!

Daniel

Good point Daniel,

Testing is crucial...particularly when pumping large quantities of traffic to landing pages. It can make a huge difference!

Chris

Thanks

Signature

[$5 WSO] Attract a HUGE Amount of Traffic For Less Than $0.05/click

{{ DiscussionBoard.errors[7418901].message }}

rmolina88

11 years ago

Just as long as it works, it works.

The most important thing is getting the visitor's attention.

Thanks

{{ DiscussionBoard.errors[7418971].message }}

jaggyjay

11 years ago

Good points. As an aside, it could be that "ugly" is just being confused with "simple". For example, a headline with an opt-in form may not necessarily be ugly - just simple.

Thanks

Signature

*** Get Paid to Build a Mailing List Using CPA Offers! ***

{{ DiscussionBoard.errors[7418975].message }}

thetrafficguy2

11 years ago

I have a ugly page and have tested everthing with it. Heading , graphics, copy, name/noname, and many other things.

TEST, TEST ,TEST is the answer to everthing.

Thanks
1 reply

Signature

zero traffic income zero traffic income bonus Zero Traffic Income Scam how to build a solar panel
Easy Video Suite Easy Video Suite review How To Buy A Desktop Computer essay proofreading

{{ DiscussionBoard.errors[7418976].message }}

Amanda786

11 years ago

Originally Posted by thetrafficguy2

I have a ugly page and have tested everthing with it. Heading , graphics, copy, name/noname, and many other things.

TEST, TEST ,TEST is the answer to everthing.

I agree testing is the answer to every thing.

Thanks

{{ DiscussionBoard.errors[7421864].message }}

Mike Hill

11 years ago

“Ugly” banner designs also look less “ad” like and more like a classified. Whats the difference? Ads are mainly run by companies, classifieds are run by individuals. It’s more personal.

Plenty Of Fish and other companies ran Ugly banner ads and were killing it.

[ 3 ] Thanks

{{ DiscussionBoard.errors[7418990].message }}

CalinDan

11 years ago

I'm totally with you on this one Daniel, especially the testing part.
But, unfortunately I think some "I've got an UGLY squeeze that converts like CRAZY!" guys 'mistake' ugly for simple... I think the word ugly makes a bigger impact, which increases response rates for them.

Myself, I prefer good looking, simple squeeze pages. The way you connect (speak) within the copy should make it clear enough you are an individual looking to help 'the one' with a certain problem, and not a company running an ad. From my point of view, this makes you look professional and 'caring' about your whole business right from the start.

Just my $0.02!

Regards,
Dan

Thanks
1 reply

Signature

.

Coming Soon...

.

{{ DiscussionBoard.errors[7419028].message }}

jamescanz 11 years ago

This is an awesome example of the law of relativity:

"Nothing has any value, unless compared to something else"
- [ 2 ] Thanks
{{ DiscussionBoard.errors[7419067].message }}

Mark Singletary

11 years ago

If the statement is only valid when you test it against an awesome page, wouldn't the reverse be true? If you have an "awesome" page you better test it against an ugly page or you might be settling for mediocrity?

Mark

Originally Posted by Daniel Evans

"I've got an UGLY squeeze that converts like CRAZY!"

---------------------------------------

How many times have you heard this line?

When is this statement valid?

It's valid only when that person has split tested against a website that looks awesome.

If that hasn't been done properly (not split testing two aesthetically unpleasing sites), then the person is settling for possible mediocrity with no potentially better alternative to compare against.

Never have I personally witnessed an ugly page convert higher than an awesome looking page with the same general sales content.

Don't give yourself another excuse to bang out a blank page with a headline and a form unless you've done that very test!

Put in the effort and you'll reap the rewards!

Daniel

Thanks
1 reply

{{ DiscussionBoard.errors[7419110].message }}

Daniel Evans

11 years ago

Originally Posted by Mark Singletary

If the statement is only valid when you test it against an awesome page, wouldn't the reverse be true? If you have an "awesome" page you better test it against an ugly page or you might be settling for mediocrity?

Mark

Yep.

...but the "ugly" page represents the easiest solution so it's therefore more likely that a person may own one, rather than one which is awesome.

Thanks

{{ DiscussionBoard.errors[7419174].message }}

rmolina88

11 years ago

craigslist is one of the ugliest looking sites out there, but we all know how incredibly successful it is.

Thanks
2 replies

{{ DiscussionBoard.errors[7419186].message }}

Daniel Evans 11 years ago

Originally Posted by rmolina88

craigslist is one of the ugliest looking sites out there, but we all know how incredibly successful it is.

....in contrast to how successful it was when it looked awesome?

It's current performance may well be mediocre in comparison to it's true potential.
- Thanks
{{ DiscussionBoard.errors[7419193].message }}
yukon Banned 11 years ago

Originally Posted by rmolina88

craigslist is one of the ugliest looking sites out there, but we all know how incredibly successful it is.

That statement is a perfect example of what most people think about simple pages/sites.

When I look at Craigslist I don't see ugly, I see simplicity. Simple pages are proven winners (ex: Google SERPs) because they don't cause unnecessary distractions for converting traffic.
- [ 2 ] Thanks
{{ DiscussionBoard.errors[7419216].message }}

Mark Singletary

11 years ago

I understand your point completely and agree.

It's too easy to throw something against the wall and see if it sticks and if/when it does we think we've got it made.

But if we made a few more tweaks, added a little more awesome (graphics/copy/info/value) we may be shocked that our initial feelings of happiness at something sticking pale in comparison to the real rewards that lie ahead.

I've been guilty of that in the past and need to repent.

Mark

[ 1 ] Thanks

{{ DiscussionBoard.errors[7419199].message }}

Confined To Life

11 years ago

I don't think the word 'ugly' is appropriate. Perhaps a more 'simple' design as opposed to a big flashy one will work better.

Thanks

{{ DiscussionBoard.errors[7419228].message }}

Mark Singletary

11 years ago

One more thing Daniel.

I don't know you from Adam. I have read some of your posts and that's about it. I've never bought anything from you or had any other interaction.

Frankly I'm a little shocked at your answer above to me. Why? I knew you sold logos and "awesome" websites when I made my first reply. I fully expected it would turn into something nasty based on my comments.

Why? There are a lot of people who lack intellectual honesty when it comes to defending their turf. We can point out the logic and lack of common sense and our own results but if someone lacks that basic honesty they won't back down. They will never "give" even to the point where people start questioning if they are a liar/cheat/thief, etc.

You, though, accepted my point that ugly may win even though you sell things to help get people out of the uglies.

Refreshing to have a salesman that can do it honestly.

Thanks,
Mark

[ 2 ] Thanks
1 reply

{{ DiscussionBoard.errors[7419230].message }}

Daniel Evans

11 years ago

Originally Posted by Mark Singletary

One more thing Daniel.

I don't know you from Adam. I have read some of your posts and that's about it. I've never bought anything from you or had any other interaction.

Frankly I'm a little shocked at your answer above to me. Why? I knew you sold logos and "awesome" websites when I made my first reply. I fully expected it would turn into something nasty based on my comments.

Why? There are a lot of people who lack intellectual honesty when it comes to defending their turf. We can point out the logic and lack of common sense and our own results but if someone lacks that basic honesty they won't back down. They will never "give" even to the point where people start questioning if they are a liar/cheat/thief, etc.

You, though, accepted my point that ugly may win even though you sell things to help get people out of the uglies.

Refreshing to have a salesman that can do it honestly.

Thanks,
Mark

Developing ugly websites for those who already have awesome ones would open up a brand spanking new demographic for me as it's all well within my skillset....and my cats.

Thanks

{{ DiscussionBoard.errors[7419400].message }}

Cheeth

11 years ago

I guess its the type of product you are offering and the price tag that goes along with. I know I personally look for feature and benefits and I will never buy just because its looks pretty. I think the main thing people look for is legitimacy.

Thanks

Signature

YouTube Views 100% Adsense Safe
Yes our YouTube views still work because we use PTC networks with real traffic, never had a video banned in 3 years of service ->

www.evergreenviews.com

{{ DiscussionBoard.errors[7419244].message }}

E. Brian Rose

11 years ago

Like Dan said, "ugly" is sometimes used instead of "simple". I have done a lot of split testing over the years and I have found that in some markets, the very simplistic squeeze pages outperform great looking, professionally designed squeeze pages. In other markets, it's the other way around. The key is to split test everything you do.

[ 3 ] Thanks

Signature

Founder of JVZoo. All around good guy :)

{{ DiscussionBoard.errors[7419248].message }}

Steve Wells

11 years ago

[DELETED]

{{ DiscussionBoard.errors[7419483].message }}

Anonymous Affiliate

11 years ago

Originally Posted by Steve Wells

It seems to me that most who say this are to cheap to pay for professional design services.

Yeah, sure... Google.com doesn't have money to pimp up their overly simplistic search engine design... :rolleyes:

Originally Posted by Steve Wells

Because logically a awesome converting ugly page can always be improved with awesome converting graphics that INHANCE, there is no if's ands or buts about it.

There are indeed many "ifs" and "buts" about it, as some of my split tests prove. I'm not saying that it's smart to go ugly on purpose, but I've had many simplistic and ugly squeeze pages outperform design-enhanced ones.

You know, if I had to believe either my split-testing software or my graphic designer, I'd go for the split-tester.

Thanks
1 reply

{{ DiscussionBoard.errors[7419528].message }}

Steve Wells

11 years ago

Originally Posted by Anonymous Affiliate

Yeah, sure... Google.com doesn't have money to pimp up their overly simplistic search engine design... :rolleyes:

There are indeed many "ifs" and "buts" about it, as some of my split tests prove. I'm not saying that it's smart to go ugly on purpose, but I've had many simplistic and ugly squeeze pages outperform design-enhanced ones.

You know, if I had to believe either my split-testing software or my graphic designer, I'd go for the split-tester.

Simple and UGLY are two different things.

Maybe your design enhanced ones, weren't actually that great?

Is that possible?

You just have not had the right designer then........... not just someone who owns photoshop.

Did you know that Graphic Designers aren't just hired by Advertising Agencies to design, they are hired to design with the goal of engaging and motivating people to take a specific action.

I am not even saying that I am the designer to do this type of work, although I believe I am capable. I am just saying that increasing sales is possible with visual communications.

Visual communications are highly effective and important in marketing online, just as it is proven in the offline world of print and television media.

[ 1 ] Thanks
1 reply

Signature

Need Custom Graphics Work? - Message Me For A Design Quote!

{{ DiscussionBoard.errors[7419799].message }}

Anonymous Affiliate

11 years ago

Originally Posted by Steve Wells

Simple and UGLY are two different things.

Maybe your design enhanced ones, weren't actually that great?

Is that possible?

You just have not had the right designer then........... not just someone who owns photoshop.

That is your version of the story. My version of the story (and my split tests) is that pro design is not always the best converting option by default.

Thanks

{{ DiscussionBoard.errors[7420919].message }}

Randall Magwood

11 years ago

I've had ugly squeeze pages that converted ridiculously for me. But, the niche was so HOT, it didn't matter to them. They just wanted that information.

Thanks

Signature

==>> Free book reveals make money with affiliate marketing

{{ DiscussionBoard.errors[7419550].message }}

Shazadi

11 years ago

Thanks for this. I'm a bit obsessive about ensuring my affiliate site looks nice and professional, and sometimes I feel like people are constantly preaching, "Just slap something up as long as you're providing value! You'll make $194,398.01 any ol' way!" Makes me wonder if there's no point to it all. But... my personal preference is for sites that are organized, attractive and informative, so I guess I may be losing customers, but at least I know there's a demographic out there that also appreciates good design.

Thanks

{{ DiscussionBoard.errors[7419557].message }}

Steve Wells

11 years ago

Daniel, I've said this sooo many times before, very few listen though.

Originally Posted by Daniel Evans

"I've got an UGLY squeeze that converts like CRAZY!"

---------------------------------------

How many times have you heard this line?

When is this statement valid?

It's valid only when that person has split tested against a website that looks awesome.

If that hasn't been done properly (not split testing two aesthetically unpleasing sites), then the person is settling for possible mediocrity with no potentially better alternative to compare against.

Never have I personally witnessed an ugly page convert higher than an awesome looking page with the same general sales content.

Don't give yourself another excuse to bang out a blank page with a headline and a form unless you've done that very test!

Put in the effort and you'll reap the rewards!

Daniel

Thanks

Signature

Need Custom Graphics Work? - Message Me For A Design Quote!

{{ DiscussionBoard.errors[7419795].message }}

gothilda

11 years ago

sometimes simplicity is the key!

Thanks
2 replies

Signature

Please do not use affiliate templates in signatures

{{ DiscussionBoard.errors[7419812].message }}

TerranceCharles 11 years ago

I personally do have a ugly squeeze page that converts it's @$$ off. Around 70% with email traffic. If I do a solo and get 500 clicks, I keep around 350 subscribers single opt-in. But, then and again maybe it's the offer that does it, which the title is "100 Ways To Make $100 Daily" and it's just simple, title, $100 bill image, and opt-in form
- Thanks
Signature

GOOD Solo Ads from Terrance | Real Targeted Traffic That BUY | Need I.M. Coaching / Consulting? | Blog
{{ DiscussionBoard.errors[7420131].message }}

Daniel Evans

11 years ago

Originally Posted by yukon

When I look at Craigslist I don't see ugly, I see simplicity.

I see a hugely popular website abusing the potential to be immeasurably greater with proper use of branding.

Still interesting though. It's rare to find a business operating on a platform that has text and images at it's functioning core to shun the latter and ride upon its merit of useability alone. I'd wager a bet though that most would rather have the Ferrari with the chassis...

Originally Posted by Steve Wells

Simple and UGLY are two different things.

Exactomantra.

"Simplicity is the ultimate form of sophistication. "
-Leonardo da Vinci

Thanks
1 reply

{{ DiscussionBoard.errors[7420147].message }}

yukon

Banned 11 years ago

Originally Posted by Daniel Evans

I see a hugely popular website abusing the potential to be immeasurably greater with proper use of branding.

Still interesting though. It's rare to find a business operating on a platform that has text and images at it's functioning core to shun the latter and ride upon its merit of useability alone. I'd wager a bet though that most would rather have the Ferrari with the chassis...

That's why so many IMers fail at converting traffic into sales, they want pretty/bloated pages.

If I put you in a room with 1 door & no windows, I guarantee you would open that door (eventually).
If I put you in a room with 20 doors & no windows, you would pick a random door to exit the room.

My point is buyers suck at making decisions, when you give them unnecessary options. A cluttered page is an unnecessary option, it forces the traffic to think about things that have nothing to do with a sale/conversion.

An example of a poor sales page is most Clickbank vendor sales pages. Most CB sales pages include an email optin form, which is an unnecessary distraction for traffic when it comes to an affiliate promoting that product, the better option is to skip the CB vendors sales page & create your own sales page (without distractions) then send traffic directly to the CB checkout page, don't give traffic an option.

Obviously traffic still isn't guaranteed to buy, they can close the browser window/tab, still you have a lot of control over traffic flow to improve conversions by reducing/eliminating distractions.

Thanks
3 replies

{{ DiscussionBoard.errors[7420616].message }}

hgustavs 11 years ago

I totally agree with you on this. Too many options in a squeeze page is not good! It should be simple, though not necessarily "ugly".
- Thanks
{{ DiscussionBoard.errors[7420850].message }}

Steve Wells

11 years ago

Originally Posted by yukon

That's why so many IMers fail at converting traffic into sales, they want pretty/bloated pages.

If I put you in a room with 1 door & no windows, I guarantee you would open that door (eventually).
If I put you in a room with 20 doors & no windows, you would pick a random door to exit the room.

My point is buyers suck at making decisions, when you give them unnecessary options. A cluttered page is an unnecessary option, it forces the traffic to think about things that have nothing to do with a sale/conversion.

An example of a poor sales page is most Clickbank vendor sales pages. Most CB sales pages include an email optin form, which is an unnecessary distraction for traffic when it comes to an affiliate promoting that product, the better option is to skip the CB vendors sales page & create your own sales page (without distractions) then send traffic directly to the CB checkout page, don't give traffic an option.

Obviously traffic still isn't guaranteed to buy, they can close the browser window/tab, still you have a lot of control over traffic flow to improve conversions by reducing/eliminating distractions.

You used the word "Cluttered" which is not even relevant to what we are trying to convey.

Daniel and I are talking about a professionally designed page, not a cluttered page. It can be professionally designed and still meet the criteria of non-distracting, and no other options.

It does not have to have lots of graphics, but what it does have should look very professional and not amateurish.

[ 1 ] Thanks
1 reply

Signature

Need Custom Graphics Work? - Message Me For A Design Quote!

{{ DiscussionBoard.errors[7421713].message }}

yukon

Banned 11 years ago

Originally Posted by Steve Wells

You used the word "Cluttered" which is not even relevant to what we are trying to convey.

Daniel and I are talking about a professionally designed page, not a cluttered page. It can be professionally designed and still meet the criteria of non-distracting, and no other options.

It does not have to have lots of graphics, but what it does have should look very professional and not amateurish.

Cluttered/distracting is cluttered/distracting, doesn't matter what words are used, the end result is the same.

If it's not increasing sales, it's decreasing sales.

Thanks
1 reply

{{ DiscussionBoard.errors[7423497].message }}

Steve Wells

11 years ago

Originally Posted by yukon

Cluttered/distracting is cluttered/distracting, doesn't matter what words are used, the end result is the same.

If it's not increasing sales, it's decreasing sales.

Your wrong. What we are talking about is not distracting/cluttered.

We are talking about "Simple" and "Professionally Designed" which does not even come close to cluttered or distracting.

Cluttered
a : to fill or cover with scattered or disordered things that impede movement or reduce effectiveness <a room cluttered with toys> —often used with up

Distracting
a : to turn aside : divert <refused to be distracted from her purpose>
b : to draw or direct (as one's attention) to a different object or in different directions at the same time <was distracted by a sudden noise>

Well, I guess it depends on who you hired to do the design work, so there are exceptions.

I promise I am not trying to cause any problems, but you keep saying the same thing over and over again, and we are talking about something entirely different than what I guess you have seen.

Thanks

Signature

Need Custom Graphics Work? - Message Me For A Design Quote!

{{ DiscussionBoard.errors[7424259].message }}

Daniel Evans

11 years ago

Originally Posted by yukon

That's why so many IMers fail at converting traffic into sales, they want pretty/bloated pages.

If I put you in a room with 1 door & no windows, I guarantee you would open that door (eventually).
If I put you in a room with 20 doors & no windows, you would pick a random door to exit the room.

My point is buyers suck at making decisions, when you give them unnecessary options. A cluttered page is an unnecessary option, it forces the traffic to think about things that have nothing to do with a sale/conversion.

Likewise, as Steve pointed out, those "bloated" and "cluttered" adjectives struck me as aspects you've perhaps assumed to be precursors of creativity (which I'm sure many others do too) which isn't the case.

Creative design can and should be without bloat or clutter drawing attention to a call to action just as well, or even better than a bland counterpart.

To use a twist on your analogy, such design doesn't create more doors. It only applies decoration to the main door.

Thanks

{{ DiscussionBoard.errors[7421858].message }}

celente

11 years ago

I agree with this.

As marketers sometimes you think an idea will kill it, and it doesnt and other times, you think ad idea is crap and it works like gangbusters. That is why you just have to test!

I do a lot of media buying and to this day my most successful ad was bright ugly colors and handwritten text. haha. Weird but its by far my best banner ad yet! its horrible, its discusting, it just looks rank, wrong and out of place!, but then again, it sticks out like dogs balls, and bring in lots of subscribers and sales for me.

Key is testing.

Thanks

Signature

Create a $5000 USD a month Business. 1-on-1 Coaching. By 6 figure marketer! - CLICK HERE

{{ DiscussionBoard.errors[7420195].message }}

Janice Sperry

11 years ago

I don't think Craigslist could be used as an example to vote for ugly or simple. People try to start CL clones every day. They try making it look identical or they try to give the site the most contemporary look and feel. They never make it work very well. CL started long ago when there wasn't much web design on any site. They found a niche and figured out the simplest way to make it function well for buyer and seller alike.

I agree with everyone that has mentioned testing. Even with testing there is never one right answer for every site. A site selling quilts will and should look different than one selling airplane parts. Even two sites selling quilts may have a totally different approach for the same target audience. They could both be successful or they could both flop. There are just too many variables to make a blanket statement like "ugly sites convert better."

Thanks
1 reply

{{ DiscussionBoard.errors[7420356].message }}

Daniel Evans

11 years ago

Originally Posted by Janice Sperry

They try making it look identical or they try to give the site the most contemporary look and feel. They never make it work very well.

Knowing someone failed at launching a modernized clone doesn't lend any kind of statistic upon how the original, established business would perform as a result of a change.

Thanks
1 reply

{{ DiscussionBoard.errors[7420403].message }}

Janice Sperry

11 years ago

Originally Posted by Daniel Evans

Knowing someone failed at launching a modernized clone doesn't lend any kind of statistic upon how the original, established business would perform as a result of a change.

Yes I agree with you very much on your point.

I wasn't very clear but the overall point I was trying to make...

I don't think a person could take any one site and use it to prove anything about simple, ugly, pretty, old school, new school...

You can only test and prove what is working for your own site...

[ 1 ] Thanks

{{ DiscussionBoard.errors[7420436].message }}

Alex Blades

11 years ago

I think it is the bribe that converts. If it's something people were looking for, then they ill sign up no matter what the page looks like, good or bad...

[ 1 ] Thanks

Signature

" I knew that if I failed, I wouldn't regret that.
But I knew the one thing I might regret is not ever having tried. "

~ Jeff Bezos

{{ DiscussionBoard.errors[7420416].message }}

Redhottexan

11 years ago

[DELETED]

{{ DiscussionBoard.errors[7420565].message }}

YasirYar

11 years ago

Undeniably, there are instances when indeed ugly looking squeeze pages or websites converts better than greatly designed websites.

Thanks

Signature

>>>Get your websites ACTUALLY ranked by checking these out: Quantum SEO Labs, Home Page Link Building & SERP Ability. Want to get rid of negative listings? Check out Reputation Enhancer.

{{ DiscussionBoard.errors[7420730].message }}

G.W.

11 years ago

Beauty is in the eye of the beholder, some say it's in the presentation and the way the hook is delivered. Something that can only be ascertained by testing

Thanks

Signature

G.W.

{{ DiscussionBoard.errors[7420964].message }}

Shaolinsteve

11 years ago

I can't really say for myself, but I noticed in the health and fitness niche, some of the big guys are still using plain text emails, as opposed to using all these design templates.

Personally I think both can still convert well, it's just about simplicity and if you make any designs to it, keep subtle mods only...

Thanks

Signature

♕ WHO ELSE Needs A Solo Ad For Tomorrow? PROVEN Sales ♕

✉ [FREE! 10k List Building Membership Training] ✉
Build A 10,000 Subscriber List, Within 90 Days Or Less

* * * * * * * * * * * * * * * * * * * * * * * *

{{ DiscussionBoard.errors[7421001].message }}

Mark Singletary

11 years ago

Seems like some people are reading the headline and not the details. Daniel is arguing AGAINST ugly squeeze pages unless they have been tested against good looking ones. He's saying that ugly may work but that just because it's easy and may work you may be missing out on more profits by sticking with the ugly page versus investing in a prettier design.

Mark

[ 1 ] Thanks

{{ DiscussionBoard.errors[7421085].message }}

davemiz

11 years ago

thats cuz you've never tested it vs my stuff :-)

Thanks

Signature

â€œJudge your success by what you had to give up in order to get it.â€
― Dalai Lama XIV

{{ DiscussionBoard.errors[7422064].message }}

xtrapunch

11 years ago

I personally hate UGLY opt-in pages. If it's ugly (as someone has already pointed out that it need not be confused with SIMPLE), I would say that the person does not know the basics of web. Ugly, flashy, 90s type sites do not reflect professionalism. If a person is telling me he earns $10, $100 or $1,000 a day, I want to see his success on his site.

If you earn so much, how come you can't afford a designer???

Of course, a cluttered design might not be the best. A good design can be simple and still do its job drawing attention towards something (sign up form here).

PS: Legitimacy does not come from design itself. I will also scrutinize your claims and reputation. Don't you?

[ 1 ] Thanks

Signature

>> Web Design, Wordpress & SEO - XtraPunch.com <<
Web Design & SEO Agency | Serving World Wide from New Delhi, India

{{ DiscussionBoard.errors[7422698].message }}

talfighel

11 years ago

There is no such thing as an "UGLY" squeeze page. You might have a very simple page that gets people to opt in.

You can have a few words in it and still get high conversions.
Vise versa, you can have too much in it and get less conversions.

It all depends.

Thanks

Signature

---> [URGENT] Here's How To Build Wealth With Gold And
Silver And Earn Up To $7,000 Per Week!

{{ DiscussionBoard.errors[7422725].message }}

Raydal

11 years ago

I guess that the ugly page converts like crazy statement
is often made because it's an anomaly. We would expect
the opposite. Which is the same reason why the statement
itself stands out in any marketing conversation.

Beauty wins is common. The ugly guy gets the pretty
girl is less common.

I would think that most people are are startled by
the result did start with the 'awesome' page and
then went ugly and saw the bump. Most marketers
don't start with ugly.

-Ray Edwards

Thanks
1 reply

Signature

The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS

{{ DiscussionBoard.errors[7422765].message }}

Daniel Evans

11 years ago

Originally Posted by Raydal

I would think that most people are are startled by
the result did start with the 'awesome' page and
then went ugly and saw the bump. Most marketers
don't start with ugly.

I'd be quite surprised if most marketers entered into their career with awesome looking design.

Thanks
1 reply

{{ DiscussionBoard.errors[7423231].message }}

Steve Wells 11 years ago

Originally Posted by Daniel Evans

I'd be quite surprised if most marketers entered into their career with awesome looking design.

I would be flabbergasted!
- Thanks
Signature

Need Custom Graphics Work? - Message Me For A Design Quote!
{{ DiscussionBoard.errors[7424208].message }}

williamstraus

11 years ago

There's a middle ground to all this simplicity vs. professional design stuff. My niche sites always have the following:

- a nice banner
- a nice mascot/logo for the site
- a nice opt-in page with some graphics and call to action
- nice product design (ecover etc.)

The rest is usually content (video, articles etc.)

This is a one time investment that can run me anywhere from $90-$300. But it helps establish credibility.

Thanks
1 reply

Signature

Promote my ClickBank Product - The Gut Health Solution - 75% Commissions. Converts 1-2% on PPC traffic. Acid Reflux, Heartburn and Digestive Distress Remedy from a Legit Doctor!.

{{ DiscussionBoard.errors[7423695].message }}

Daniel Evans 11 years ago

Originally Posted by yukon

Cluttered/distracting is cluttered/distracting

Yep, but cluttered and distracting are not the factors in the discussion.

It's about ugly vs awesome looking design.

Originally Posted by williamstraus

There's a middle ground to all this simplicity vs. professional design stuff.

See above.

Simplicity is often the goal of professionals.

I think you mean there's a middle ground between ugly and awesome?
- Thanks
{{ DiscussionBoard.errors[7423834].message }}

Jay27

11 years ago

Why blow lotsa cash on split testing with expensive designs, when you can split test with multiple ugly (and cheap) designs?

I, too, have seen more success with ugly adsense sites than pretty ones.

Thanks
1 reply

Signature

Build Your Widget - Claim Your Free Full Access Lifetime Membership Now!

{{ DiscussionBoard.errors[7423924].message }}

Daniel Evans

11 years ago

Originally Posted by Jay27

Why blow lotsa cash on split testing with expensive designs, when you can split test with multiple ugly (and cheap) designs?

I, too, have seen more success with ugly adsense sites than pretty ones.

Why did you do it?

Thanks

{{ DiscussionBoard.errors[7424025].message }}

dannygnenerate

11 years ago

(Being Super Analytical) I'd have to say that I think the factor in which makes them convert well on those types of pages are the feeling of ease. People love the feeling of ease and not over complication. Why? I believe that they are searching from the point (feeling) of ease. I know most people when they first start out they are not looking to go from ease to elaborate. I have a page that I tested this on. I ran a solo ad to it where I got 75 clicks and 40 people opted in.

I had 7 purchases, don't know if that had anything to do with the initial page but I can imagine it was a small buffer to the sale. Here's my page Here. I figured that, if I could get them to see something to further mentally and emotionally resonate with them visually, then the opt-in will be easier and it has been. Now to test the broad mentality of those people seeing certain sale pages .

[ 1 ] Thanks
1 reply

Signature

"How To Get Clients Begging To Pay For Your Services... And Close More Deals FAST!" Get Clients Now

{{ DiscussionBoard.errors[7424277].message }}

Steve Wells

11 years ago

Originally Posted by dannygnenerate

(Being Super Analytical) I'd have to say that I think the factor in which makes them convert well on those types of pages are the feeling of ease. People love the feeling of ease and not over complication. Why? I believe that they are searching from the point (feeling) of ease. I know most people when they first start out they are not looking to go from ease to elaborate. I have a page that I tested this on. I ran a solo ad to it where I got 75 clicks and 40 people opted in.

I had 7 purchases, don't know if that had anything to do with the initial page but I can imagine it was a small buffer to the sale. Here's my page Here. I figured that, if I could get them to see something to further mentally and emotionally resonate with them visually, then the opt-in will be easier and it has been. Now to test the broad mentality of those people seeing certain sale pages .

That page looks nice, professional, simple and not ugly, which surely helped.

[ 1 ] Thanks
1 reply

Signature

Need Custom Graphics Work? - Message Me For A Design Quote!

{{ DiscussionBoard.errors[7424318].message }}

dannygnenerate 11 years ago

Originally Posted by Steve Wells

That page looks nice, professional, simple and not ugly, which surely helped.

Thank you Steve.
- Thanks
Signature

"How To Get Clients Begging To Pay For Your Services... And Close More Deals FAST!" Get Clients Now
{{ DiscussionBoard.errors[7424331].message }}

Mark Singletary

11 years ago

As far as the ugly Adsense sites, go read that part of the forum and some recommend ugly sites and spun/ugly content. The uglier and nastier the better.

Why?

People will do anything to leave quickly including clicking on a Adsense ad.

Thanks
1 reply

{{ DiscussionBoard.errors[7424694].message }}

Daniel Evans 11 years ago

That's definately one reason to have a nasty looking page I guess!

Personally though, I'm more inclined to hit back but I'm blind to Google Ads!
- Thanks
{{ DiscussionBoard.errors[7449666].message }}

"I've got an UGLY squeeze that converts like CRAZY!"

Trending Topics

Infographic: How B2B marketers on LinkedIn can maximise their efforts for better audience reach

Any thoughts on golf's latest phenom...Scottie Scheffler??

What's the Best IM-Related Skill to Learn Today That Can Help in the Future?

best high quality crypto traffic.

Some interesting stats about brand comms