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Old 04-06-2009, 02:13 AM   #1
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Default Single prod or many

Is it best to sell my course as one product or break it down and sell it as individual modules aswell... offering both ways to pay?

What do people here think?
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Old 04-06-2009, 02:41 AM   #2
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Default Re: Single prod or many

It depends on what topic you are covering. If it is a broad topic with many sub niches, yes, you can do better by breaking them down into individual modules. But if it is a tight topic, then the better option is to sell your course as one. Without details, it is hard to advise you.

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Old 04-06-2009, 02:51 AM   #3
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Default Re: Single prod or many

It depends how long is your course. A report is usually about 13 pages or so. an ebook should at least be about 30 pages. Splitting a 100 pages course into 3 parts/ 3 downloads could be easier to digest for your readers, and more so, it is easier to follow if your course requires steps to complete within a given time frame. In this case, you can also choose to charge a 1 time payment or a subscription payment for each part of the course.

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Old 04-06-2009, 03:19 AM   #4
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Default Re: Single prod or many

If your course have basics and advance, you could sell in 2 part.

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Old 04-06-2009, 03:42 AM   #5
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Default Re: Single prod or many

Quote:
Originally Posted by Davion Wong View Post
It depends on what topic you are covering. If it is a broad topic with many sub niches, yes, you can do better by breaking them down into individual modules. But if it is a tight topic, then the better option is to sell your course as one. Without details, it is hard to advise you.
Yes Davion said it right...

It depends and normally you will end up doing more than one product or service in order to fill the different needs of your clientele base.

Remember to build a product funnel and you will need more than one product.

Cheers,
John

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