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Sales Page Conversions on a $47 Product?

by Confined To Life
16 replies
Provided you have the most impressive sales page in the world, what would the sales percentage look like for a $47 product.

That is, if you get 100 people onto your sales page each day, how many of them are going to buy?

I know there can be huge differences and it depends on your product and sales copy, but let's say you have a solid product and an immaculate sales copy. Are we talking 8-10% here?
#$47 #conversions #page #product #sales
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Confined To Life View Post

    Provided you have the most impressive sales page in the world, what would the sales percentage look like for a $47 product.
    It would depend on how well targeted and pre-sold the traffic is, just as is so when you have a less impressive sales page than that.

    Originally Posted by Confined To Life View Post

    That is, if you get 100 people onto your sales page each day, how many of them are going to buy?
    If they're all people who've impatiently been on waiting-lists for many weeks, desperately awaiting this specific product for some specific reason, nearly all of them. If they're people who've been sent the link in a "tweet" from some fairly random person they happen to "follow", then almost certainly none at all.

    It all depends on the quality and targeting of the traffic, and how well and professionally the pre-selling process has been done before they see the sales page at all.

    That's why (if you look at ClickBank products, just as an example) some affiliates very consistently make no sales at all (typically because they haven't built lists and relationships) while others equally consistently convert 3%/4% or more, sending their traffic to the same sales page.

    In short, it all depends on the relationship you build with your subscribers.
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  • Profile picture of the author yesacpow
    If all being well with your sales copy and you do have a product that caters to a hungry market then the major fact will be your TRAFFIC SOURCE.

    Various traffic source will convert differently..

    Plus it all depends on if you are sending cold traffic directly to the sales page. I'd say if you have targeted traffic, you can look for anywhere between 0.5 - 1% with cold traffic.

    However, if you build a list and nurture them then you conversion rate can go sky high. But only you would be able to determine that since it depends on your email copy skills and the relationship you build with your list.
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  • Profile picture of the author Confined To Life
    The traffic source in this situation would be, people coming from a squeeze page and after opting in, they're directed to the sales page. So they're interested in the topic, at least. Can someone give me an estimated percentage here?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Confined To Life View Post

      Can someone give me an estimated percentage here?
      Not easily, no: only by pure guesswork.

      But - for what it's worth - if these are people who've just opted in through a squeeze page and immediately been redirected to a sales page without any relationship at all yet having been built with the promoter, I'm going to guess it'll be something between 0% and 0.2%, one sale from 500 visits (unless there's been some very convincing pre-selling going on, that you haven't told us about, before they got to the squeeze page - that would make a difference).

      If it's anything to do with "making money online", then probably closer to 0.0% than 0.2%. Very few fresh opt-ins in those niches will buy a $47 e-book "cold". (A lot of them don't have $47, anyway).
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      • Profile picture of the author Confined To Life
        Originally Posted by Alexa Smith View Post

        Not easily, no: only by pure guesswork.

        But - for what it's worth - if these are people who've just opted in through a squeeze page and immediately been redirected to a sales page without any relationship at all yet having been built with the promoter, I'm going to guess it'll be something between 0% and 0.2% (one sale from 500 visits), unless there's been some very convincing pre-selling going on, that you haven't told us about, before they got to the squeeze page.
        If that's the case, how is it that people make sales straight after people opt-in? Or is that false and it's best just to leave it all til later on during the email campaign?
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by Confined To Life View Post

          If that's the case, how is it that people make sales straight after people opt-in?
          By having highly targeted, already pre-sold traffic, maybe? I don't know. I can hardly make sales that way at all, myself. I don't even try, now, because I think it alienates so many potential future customers that it just loses money, overall. For me, anyway.

          Originally Posted by Confined To Life View Post

          Or is that false and it's best just to leave it all til later on during the email campaign?
          For me, that's much better.

          There's a limit to how much practical, accurate and helpful advice people can give you, here, without knowing a lot more than you've said. Sorry - just being realistic.

          Here are two threads which may help you, if you read them carefully enough (I'm kind of reluctant to offer them, in a sense, because it's barely 12 hours since you've had stacks of other things to read and think about, and I'm not convinced it's really that helpful to anyone, all at once?! But here goes) ...

          http://www.warriorforum.com/main-int...ml#post6123982

          http://www.warriorforum.com/main-int...ml#post5300985
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          • Profile picture of the author Confined To Life
            Originally Posted by Alexa Smith View Post

            By having highly targeted, already pre-sold traffic, maybe? I don't know. I can hardly make sales that way at all, myself. I don't even try, now, because I think it alienates so many potential future customers that it just loses money, overall. For me, anyway.



            For me, that's much better.

            There's a limit to how much practical, accurate and helpful advice people can give you, here, without knowing a lot more than you've said. Sorry - just being realistic.
            No no, I don't think you understand how valuable your information is. I really appreciate it.

            I think instead of directing them to a sales/OTO directly after the squeeze opt-in, I will just leave it and let it simmer, perhaps take them back to my blog so I can work on establishing a relationship before they even read any emails.

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            • Profile picture of the author ivana
              Sorry but the $47 does not tell us anything.

              After all the combination of conversion will be depending on the traffic you get to that page, and text you have on that page.

              So you will need to drive targeted traffic to that page, in order to have higher conversion rate. Your sales page has to make a promise to solve that problem, and your product needs to be able to do it.

              I currently have 2-3% conversion rate on cold leads, and 8-10% on warm leads.

              You would be shocked to see that lower priced items are not selling as much as higher priced items.

              So again, it would be based on the traffic, text, and product.
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              • Profile picture of the author Confined To Life
                Originally Posted by ivana View Post

                Sorry but the $47 does not tell us anything.

                After all the combination of conversion will be depending on the traffic you get to that page, and text you have on that page.

                So you will need to drive targeted traffic to that page, in order to have higher conversion rate. Your sales page has to make a promise to solve that problem, and your product needs to be able to do it.

                I currently have 2-3% conversion rate on cold leads, and 8-10% on warm leads.

                You would be shocked to see that lower priced items are not selling as much as higher priced items.

                So again, it would be based on the traffic, text, and product.
                Those are the exact figures I want. :p
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                • Profile picture of the author Alexa Smith
                  Banned
                  Originally Posted by Confined To Life View Post

                  Those are the exact figures I want. :p
                  And if you'll excuse my saying so, CTL, that's part of why you "have the problem", because - although I'm in no way questioning Ivana's figures - they're not going to help you, and you shouldn't make any decisions "on the strength of them", because you're dealing with something totally different. "Just saying".
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  • Profile picture of the author Raydal
    I've been writing sales letter for online clients for about
    10 years now so I know the typical conversions you
    are asking about and 3-5% says that you are doing
    great. In other words a typical client would feel that
    a copywriter has done his job if the conversion on a
    sub $50 product is above 3%.

    Of course the source of traffic would matter, but that
    goes without saying, so here we are talking about cold
    traffic from say a PPC ads.

    -Ray Edwards
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  • Profile picture of the author J50
    On cold traffic you'd be lucky to get 1/2%, but on high quality pre-qualified traffic you can expect around 5-10% conversion rate. Email can convert even higher - I'm working with email campaigns that convert as high as 20% for a mid XX figure service. Just depends on your level of commitment, heavy split testing and quality traffic is the secret to yielding the results you desire.
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  • Profile picture of the author Lisa Ann Copywriting
    sales letter would do the conversion of leads to buyers to dollars
    Target email is the key,not just price
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