"Buy Now" Clicks Do Not Materialize. How Come?
I've got the following question:
I'm selling an eBook on my site Culture Matters.
On the Left hand side, in the side bar there is a BIG "Buy Now" button. Everything is explained before people click: what they get, the price etc.
I get a number of clicks a day (not the world, but still), however none of these clicks materialize in a sale.
The Buy Now button leads to e-junkie.com.
I've used the WP plugin PrettyLink to make it a nice looking link.
After clikcing the Buy Now button, people are lead to PayPal where they can use PayPal or a credit card (I explain this process on this page).
Why do these "Buy Now" clicks not materialize?
I've changed the button already from "Add To Cart" to "Buy Now".
What am I missing?
thx
Chris
Skype: Coreygeer319