Show Me the Psychology in a Follow Up Autoresponder Series, please...
I've been searching high and low to find a good course, videos, training, etc. to not just tell me what messages I should include in a prospect followup series, but the step-by-step psychology behind crafting the series so a person could adapt it to any product or service.
Anyone know of such a resource or resources. I'm familiar with Michael Rasmussen's and Jay White's email marketing products, but they appear to fall short in this particular aspect. (please correct me if I'm wrong)
I own Terry Dean's Email Marketing Mastery Course, and while it lays out the types of emails to put into the series, it doesn't tell me what these emails should consist of nor the psychology to progress the prospect thru the sales process with those particular emails.
Charlie Page goes a little further in this precise area in "Follow Up Systems That Sell", but stops just short again.
Any help you can give me would be greatly appreciated!
Thanks,
P.A. :-)
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