What's Your Biggest OBSTACLE to IM Success?

That certainly is a problem. What are you currently working on? how is it going?

Hahahahaha! That's good

This is a big problem for many people. I also suffer from this as well. I even have a hard time focusing on one task out of several important tasks within the same project.

There seems to be a tug of war between the creative impulse and what should have the higher priority.

Here's how I deal with this problem...

1. I sit down and prioritize what would give me the BIGGEST benefit if I do it first.
2. I also prioritize what I feel "inspired" to work on.
3. I divide my available work time into two blocks (usually two hours each).
4. I work on the Biggest Benefit for the first two hours
5. Then I take a short break (eat lunch, take a walk, etc...)
6. Then I spend 2 hours on the most inspired project at the time (the most FUN one at the moment).

With this little formula I am not only doing what is most important to do first (the Biggest Benefit if I do it first), I'm also satisfying the creative urge of doing what's fun.


It requires a little discipline, but it has helped me deal with the problem of focus. I hope this helps you as well

Hi,

I have a pretty simple solution to this that works well for me and might work for others.

When I've decided on a project, I know that many ideas will pop up in my head during implementation. What I do is to simply write the ideas down in a notes.txt file that belong to the project, this way I can let the thought go still knowing if I need it in the future it's there.

Works for me and it might work for you :-)

I'm happy to help Gary. It may require a few back and forths, but I'll keep responding

The first thing I need is clarity on what you're doing for these people. Before coming up with a defined price, you need to define the service more clearly.

You are either:

1. A specific number of leads
2. Spending a specific amount of time using your system
3. Creating a specific number of pages/campaigns/etc... for them
4. Or a combination of all three.

Your pricing depends primarily on these three factors. You can offer a few different packages. Something like this:

1. Starter Package: 250 leads (or 5 hours of your time, or setting up 10 pages/campaigns/etc...).
2. Business Package: 500 leads (or 10 hours of your time, or setting up 25 pages/campaigns/etc...).
3. Domination Package: 1000 leads (or 20 hours of your time, or setting up 50 pages/campaigns/etc...).

The price is based on how many leads you can get them ($1 per lead is a good number to test out), and it's also based on your time. Figure out what you need to make per hour and include that price in the package.


*You can also offer custom quotes in addition to package prices, but it's a good idea to offer packages.


If you give me a more specific description of what EXACTLY the customer will get (in terms of your time, # or leads, and/or # of web pages, or whatever) I will be happy to share my exact thoughts on what I think would be a good pricing strategy.



Perhaps you're having a hard time pricing it because you haven't defined it for the customer as clearly as you could.

Gary,

I mentioned $1 above, you could also use the price of google adwords to help determine the cost of leads. Here's how you could do that...

A GOOD opt-in page will produce a 40% opt-in rate. Since you're trying to provide a valuable service, use that number.

To get the price per lead, take the price of the top adwords bid and divide it by 0.4. This will give you the value per lead. You can discount this further up to 50% more because not every adwords click is obtained from the highest bid.

Here's an example. Let's say the top adwords bid for the customers niche is $2.00 per click. $2 / 0.40 = $5.00. You could charge between $2.50 and $5.00 for that lead. You could show the customer that it would cost them $5.00 for that lead with adwords (if they had a 40% opt-in rate), so $2.50 is a bargain.

This is of course if you are trying to sell per-lead. If your service doesn't guarantee a specific number of leads, you will need to price it based on how much work you do for them