Could this be an ebook selling strategy?

Did you consider that maybe your sales are bad because this company goes down randomly? That it makes you look less professional and affects that trust that your customers have towards you?

I would suggest immediately switching to a different service.



I know that someone is going to probably come on here and talk about scarcity and how that applies. But no I don't think so.

What is probably happening is that these people do want your product, but they can't access it. So they wait until they can and then buy.

So let's say the service you are using goes down on Tuesday, Wednesday, and Thursday, and returns on Friday.

Now let's say that on average you make 4 sales a day.

But since the service went down let's say 3 people each day leave never to come back, but 1 person each day decides to wait because they really want that product. And each day they keep checking your site to see when the links work again.

And since the service reappears on Friday, this means instead of just getting your average 4 sales a day, you also get those 3 people who waited for your site to get back up, which means you make 7 sales for friday.

So even though it might look like it is a good idea because of the uptick in sales, what is probably happening is it is costing you sales, sales that you lost when that service you are using shut down.

Customers probably arrived at your site, couldn't buy, and then just went somewhere else and bought from someone else.

No this will not elicit curiosity in your customers. It will only elicit frustration.

In fact the affect that it will have is make you look unprofessional in the eyes of your customer, and make them believe that they can't trust you. I mean who would want to buy from a site that keeps shutting down?

Imagine for a moment that you want to buy a burger. and 2 blocks away from your home there is a McDonald's and 4 blocks away there is a Burger King.

Now let's say that the McDonald's is randomly closed, so you never know when you arrive if it will be open or closed.

Does that make you want their hamburgers more? Does that increase your trust in them? What does them randomly being closed make you feel about the management there? And the business itself?

So you never know when that McDonald's will be open or closed, and even though it is closer than the Burger King, how long do you think it will take you to stop going to McDonald's completely and instead go to Burger King which is always open and always there for you when you want it.

Yes the fact that they can't to it makes them want it even more. Scarcity is very attractive. Its like your too busy to handle all the people which makes it even more attractive.