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Improving engagement rate on my emails

by izzyfoshizzy
11 replies
I have an email list of about 10,500. all opt in, majority was double opt in. this particular list is of people interested in contests/sweepstakes etc

I send an average of 3 emails per week. I just ran a report on how many people have engaged (views, clicks, opens, etc) with any of my emails in the last 6 months, and the list only shows 6,150 emails.

On average, I'd say each email gets about 1,100 - 1,300 engagements.

As you can tell, these are terrible percentages. I'm trying to think what I can do to improve the engagement rate and quality of my list. I was just about to delete all emails who have not opened a message in the last 6 months but I want to think this through. I must be doing something wrong to have such low engagement rates. I'd love and appreciate any feedback or advice.
#emails #engagement #improving #rate
  • Profile picture of the author jamesrich1
    Story telling in emails is powerful. Daegan Smith is a master at engagement with emails. Your getting close to 10% which for email marketing is considered good even though it seems terrible. How many clicks are you getting from 1,300 engagements?
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    • Profile picture of the author izzyfoshizzy
      Originally Posted by jamesrich1 View Post

      Story telling in emails is powerful. Daegan Smith is a master at engagement with emails. Your getting close to 10% which for email marketing is considered good even though it seems terrible. How many clicks are you getting from 1,300 engagements?
      of the 1,300 engagements, about half are clicks. 10% is considered good?
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      • Profile picture of the author jamesrich1
        Originally Posted by izzyfoshizzy View Post

        of the 1,300 engagements, about half are clicks. 10% is considered good?
        People opt in to a boatload of lists. 10% is obviously not good but its good by the industry standard. Good is 30%.
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        • Profile picture of the author izzyfoshizzy
          Originally Posted by jamesrich1 View Post

          People opt in to a boatload of lists. 10% is obviously not good but its good by the industry standard. Good is 30%.
          i see. i guess i'm just looking for tactics/methods on how to get there. if i delete all these users who haven't been engaging, i'd get much closer. it just took a long time to get to 10k emails and i like being able to use that in my marketing kits as a stat
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by izzyfoshizzy View Post

    As you can tell, these are terrible percentages.
    They're unfortunate, certainly (I've seen worse reported here, though).

    Originally Posted by izzyfoshizzy View Post

    I'm trying to think what I can do to improve the engagement rate and quality of my list.
    It's easier to give birth than it is to raise the dead: the important thing is to do better with new subscribers.

    Low open-rates are almost always about things that have happened (or not happened!) much earlier in your continuity-process. It's possible, sometimes, to a small degree, to improve open-rates with better subject-lines, but this is really a footnote to the overall picture, which is one of continuity. Possibly this thread will help? http://www.warriorforum.com/main-int...ml#post6123982

    Originally Posted by izzyfoshizzy View Post

    I was just about to delete all emails who have not opened a message in the last 6 months but I want to think this through.
    Tempting, I agree. Can you try just those with an email with a subject-line along the lines of "Do you still want to hear from me?" and explain the situation very openly, giving them another free report, or something? Inviting them to contact you? I'd happily lose the ones who don't open it, though (not that one can ever know completely reliably: open rates have a habit of being a little higher than metrics suggest!).
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    • Profile picture of the author izzyfoshizzy
      Originally Posted by Alexa Smith View Post


      Low open-rates are almost always about things that have happened (or not happened!) much earlier in your continuity-process. It's possible, sometimes, to a small degree, to improve open-rates with better subject-lines, but this is really a footnote to the overall picture, which is one of continuity. Possibly this thread will help? http://www.warriorforum.com/main-int...ml#post6123982
      i'll read through that thread, thank you!
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  • Profile picture of the author Hopeless Bromantic
    Originally Posted by izzyfoshizzy View Post

    I send an average of 3 emails per week.
    Could be part of your problem. People who work full time are unlikely to have the time to read more than 1 marketing piece from the same source per week. Your readers could be getting information overload, or even just annoyed.
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    "It's pretty simple. You work hard, you believe anything is possible, and you try to make the world better."

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    • Profile picture of the author izzyfoshizzy
      Originally Posted by Hopeless Bromantic View Post

      Could be part of your problem. People who work full time are unlikely to have the time to read more than 1 marketing piece from the same source per week. Your readers could be getting information overload, or even just annoyed.
      believe it or not, i've surveyed our subscribers a few times, and most of them comment that they'd like more emails. i just don't have enough content to do more than 3 a week at this moment
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  • Profile picture of the author Randall Magwood
    Making any money with your list?
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    ==>> Free book reveals make money with affiliate marketing
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    • Profile picture of the author izzyfoshizzy
      Originally Posted by Randall Magwood View Post

      Making any money with your list?
      Yes but nothing to write home about yet. Trying to optimize it
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  • Profile picture of the author izzyfoshizzy
    just bumpin to see if anyone else had any tips/advice. thanks
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