I see attempts of humour in plenty of sales pages and emails – some get it
right and others miss the mark (in my opinion)
I believe, when used well, it can increase readability, build rapport,
increase sales, to name but three, but what else?
What considerations do you make when using humour? For example,
cultural differences have huge implications as does gender of your market.
And are there ‘no-go’ areas of your sales page, can you joke within your
guarantee, for example?
Interested to hear your thoughts.
Notice – apart from the title, this post uses the term humour with a ‘u’ – that’s because that’s the way I spell it!