Freebie Seeker Profits
If you think about it, not everyone reading this has their own product to start out with and a buyers only list for them is a harder thing to accomplish.
I will not go over the aspects of building this list as there are almost as many ways to go about that as there are Warriors. This is after you have offered the freebie and actually have the member on your freebie list.
The first thing many will do is try to get the freebie seeker onto a buyers list by offering an OTO. That is one time offer for the extremely green. It is my opinion this is a better practice for the affiliate marketer as opposed to the product creator
The affiliate marketer owns a list that usually comes with a shelf life and the product creator usually has a lot longer retention with their list. I am not saying this is always the case but on average it seems to be true.
I will concentrate on the affiliate marketer's list with this thread.
If the freebie seeker takes the OTO then they should be funneled to a buyers list that is relevant to the price tag of the OTO. Then they should be rewarded for being a buyer. Give them some quality stuff at this point. Treat them well. You have an asset here.
Don't go overboard with the free stuff. You have a buyer. Don't waste them. Don't get them too used to free stuff. I have witnessed perfectly great buyers turned into freebie seekers. It can work both ways.
Offer the new buyer other offers and escalate the price. Each time the buyer goes into a new price range funnel them onto a new list for that price tag.
There will come a time when some buyers do not go any higher up the pay scale. This is fine. Nothing wrong with having several list at several different price points. It can be quiet nice to have a list of buyers for almost any price range. This also gives you the ability to sell several different products at a time.
I think it is also a good idea to send a broadcast to all list at least every two weeks with an offer that is out of the original price range. Even the $7 member that seems to have no interest of going up the ladder might change their mind if they have been treated well and have gained more trust over time.
What about those that didn't purchase the OTO?
Don't give up on them and whatever you do don't panic and start throwing offer after offer at them at this point.
Just because they didn't buy does not mean they are not buyers. It simply means they may not trust you yet. Who is to say the product you first offered was not something they were just not interested in?
There are a lot of reasons people do not buy at first offer.
Treat the freebie seeker with respect. Offer them some value and the occasional freebie. Do not throw freebie after freebie at them either. You are trying to turn them into buyers, not train them to be a true freebie or nothing list member.
Your valuable information is what will gain the trust to turn them into buyers. Not freebie after freebie.
The same information that gains trust can also be written in a way to turn the member into a buyer. You should have done your homework as to what your niche wants. Use your information to make them want it even more.
Use it to make them understand what they want is what they must have to succeed. Use it to let them know the product you will offer is exactly what they want.
As long as you presell in an informative way and the product really will do what it says it will, you should have a great chance of turning the freebie seeker into a buyer and you now know what to do with the buyer.
I find it always better to offer a low end price to the freebie seeker and once a buyer, take them up the ladder just like every other buyer.
While I will not argue a buyers list is not better than a freebie seeker list, I will argue most people do not market enough to a freebie seeker list before they go all churn and burn and destroy any chance they have of funneling buyers out of the list.
The above has really helped me profit from email marketing and I hope it helps you also.
THIS IS WHERE INTERNET MARKETERS FIND THEIR BUYERS
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