Freebie Seeker Profits

13 replies
I have noticed several threads stating a buyers list is a lot better than a freebie seeker list.

If you think about it, not everyone reading this has their own product to start out with and a buyers only list for them is a harder thing to accomplish.

I will not go over the aspects of building this list as there are almost as many ways to go about that as there are Warriors. This is after you have offered the freebie and actually have the member on your freebie list.

The first thing many will do is try to get the freebie seeker onto a buyers list by offering an OTO. That is one time offer for the extremely green. It is my opinion this is a better practice for the affiliate marketer as opposed to the product creator

The affiliate marketer owns a list that usually comes with a shelf life and the product creator usually has a lot longer retention with their list. I am not saying this is always the case but on average it seems to be true.

I will concentrate on the affiliate marketer's list with this thread.

If the freebie seeker takes the OTO then they should be funneled to a buyers list that is relevant to the price tag of the OTO. Then they should be rewarded for being a buyer. Give them some quality stuff at this point. Treat them well. You have an asset here.

Don't go overboard with the free stuff. You have a buyer. Don't waste them. Don't get them too used to free stuff. I have witnessed perfectly great buyers turned into freebie seekers. It can work both ways.

Offer the new buyer other offers and escalate the price. Each time the buyer goes into a new price range funnel them onto a new list for that price tag.

There will come a time when some buyers do not go any higher up the pay scale. This is fine. Nothing wrong with having several list at several different price points. It can be quiet nice to have a list of buyers for almost any price range. This also gives you the ability to sell several different products at a time.

I think it is also a good idea to send a broadcast to all list at least every two weeks with an offer that is out of the original price range. Even the $7 member that seems to have no interest of going up the ladder might change their mind if they have been treated well and have gained more trust over time.

What about those that didn't purchase the OTO?

Don't give up on them and whatever you do don't panic and start throwing offer after offer at them at this point.

Just because they didn't buy does not mean they are not buyers. It simply means they may not trust you yet. Who is to say the product you first offered was not something they were just not interested in?

There are a lot of reasons people do not buy at first offer.

Treat the freebie seeker with respect. Offer them some value and the occasional freebie. Do not throw freebie after freebie at them either. You are trying to turn them into buyers, not train them to be a true freebie or nothing list member.

Your valuable information is what will gain the trust to turn them into buyers. Not freebie after freebie.

The same information that gains trust can also be written in a way to turn the member into a buyer. You should have done your homework as to what your niche wants. Use your information to make them want it even more.

Use it to make them understand what they want is what they must have to succeed. Use it to let them know the product you will offer is exactly what they want.

As long as you presell in an informative way and the product really will do what it says it will, you should have a great chance of turning the freebie seeker into a buyer and you now know what to do with the buyer.

I find it always better to offer a low end price to the freebie seeker and once a buyer, take them up the ladder just like every other buyer.

While I will not argue a buyers list is not better than a freebie seeker list, I will argue most people do not market enough to a freebie seeker list before they go all churn and burn and destroy any chance they have of funneling buyers out of the list.

The above has really helped me profit from email marketing and I hope it helps you also.
#freebie #profits #seeker
  • Profile picture of the author crissie
    Thank you. A lot of insight here.
    But freebie seekers are a valid marketing channel too. A good one too.
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  • Profile picture of the author TomYevsikov
    This is exactly what some warriors need to understand.

    By the way, love your writing style.
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    • Profile picture of the author TheAdsenseGuy
      Originally Posted by TomYevsikov View Post

      This is exactly what some warriors need to understand.

      By the way, love your writing style.
      Appreciate it!
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  • Profile picture of the author Troy_Phillips
    I love it. Most marketers freak out when a freebie seeker doesn't buy in the first three emails, get desperate and start churning and burning. I have had freebie list members convert months after they sign up and become $2500 coaching clients.

    Great advice and thread.
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    • Profile picture of the author icandi
      Originally Posted by Troy_Phillips View Post

      I love it. Most marketers freak out when a freebie seeker doesn't buy in the first three emails, get desperate and start churning and burning. I have had freebie list members convert months after they sign up and become $2500 coaching clients.

      Great advice and thread.
      That's a great story and I agree, in our off-line business we offer freebies to get our name out there, (not via Groupon) and 83% become paying clients, some spend more than a regular client so the moral is don't pre-judge and for me it's a cost effective way to get noticed
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  • Profile picture of the author Joey Starkey
    Some very good points. I can't believe how some people treat their lists. In the beginning
    as I was learning to build a list. I had lists I was on that sent me offers daily and never offered even bad info. Didn't take me long to know I had nothing to learn from that list owner

    Provide your list quality information and high quality products that solve their problems and
    sooner then later your subscribers will all be on your buyers list.
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  • Profile picture of the author Troy_Phillips
    Originally Posted by affshow View Post

    You have made it clear.
    Great writing.


    The OP did a wonderful job but I find it funny you have embedded links in your post longer than your reply. Set up a signature file like everyone else and then add a little value to the forum to get the file noticed.

    Sorry for ranting in your informative thread adsense guy. One of my pet peeves is when people throw links in their reply and ride off the hard work of others.
    Signature

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  • Profile picture of the author vickybabe
    Originally Posted by TheAdsenseGuy View Post

    I have noticed several threads stating a buyers list is a lot better than a freebie seeker list.

    If you think about it, not everyone reading this has their own product to start out with and a buyers only list for them is a harder thing to accomplish.

    I will not go over the aspects of building this list as there are almost as many ways to go about that as there are Warriors. This is after you have offered the freebie and actually have the member on your freebie list.

    The first thing many will do is try to get the freebie seeker onto a buyers list by offering an OTO. That is one time offer for the extremely green. It is my opinion this is a better practice for the affiliate marketer as opposed to the product creator

    The affiliate marketer owns a list that usually comes with a shelf life and the product creator usually has a lot longer retention with their list. I am not saying this is always the case but on average it seems to be true.

    I will concentrate on the affiliate marketer's list with this thread.

    If the freebie seeker takes the OTO then they should be funneled to a buyers list that is relevant to the price tag of the OTO. Then they should be rewarded for being a buyer. Give them some quality stuff at this point. Treat them well. You have an asset here.

    Don't go overboard with the free stuff. You have a buyer. Don't waste them. Don't get them too used to free stuff. I have witnessed perfectly great buyers turned into freebie seekers. It can work both ways.

    Offer the new buyer other offers and escalate the price. Each time the buyer goes into a new price range funnel them onto a new list for that price tag.

    There will come a time when some buyers do not go any higher up the pay scale. This is fine. Nothing wrong with having several list at several different price points. It can be quiet nice to have a list of buyers for almost any price range. This also gives you the ability to sell several different products at a time.

    I think it is also a good idea to send a broadcast to all list at least every two weeks with an offer that is out of the original price range. Even the $7 member that seems to have no interest of going up the ladder might change their mind if they have been treated well and have gained more trust over time.

    What about those that didn't purchase the OTO?

    Don't give up on them and whatever you do don't panic and start throwing offer after offer at them at this point.

    Just because they didn't buy does not mean they are not buyers. It simply means they may not trust you yet. Who is to say the product you first offered was not something they were just not interested in?

    There are a lot of reasons people do not buy at first offer.

    Treat the freebie seeker with respect. Offer them some value and the occasional freebie. Do not throw freebie after freebie at them either. You are trying to turn them into buyers, not train them to be a true freebie or nothing list member.

    Your valuable information is what will gain the trust to turn them into buyers. Not freebie after freebie.

    The same information that gains trust can also be written in a way to turn the member into a buyer. You should have done your homework as to what your niche wants. Use your information to make them want it even more.

    Use it to make them understand what they want is what they must have to succeed. Use it to let them know the product you will offer is exactly what they want.

    As long as you presell in an informative way and the product really will do what it says it will, you should have a great chance of turning the freebie seeker into a buyer and you now know what to do with the buyer.

    I find it always better to offer a low end price to the freebie seeker and once a buyer, take them up the ladder just like every other buyer.

    While I will not argue a buyers list is not better than a freebie seeker list, I will argue most people do not market enough to a freebie seeker list before they go all churn and burn and destroy any chance they have of funneling buyers out of the list.

    The above has really helped me profit from email marketing and I hope it helps you also.
    I really love this post and relates to me 100% right now as i am building a list using solo ads and having some really good success. One question for anyone who knows though, how do i separate the buyers from the freebie seekers with an oto? What i mean is what is the best way to go about it using an oto?

    Thanks in advance,
    p.s i haven't set up an oto yet
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    • Profile picture of the author jppower
      Great stuff here! Thanks for the nuggets. . .


      Joe
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    • Profile picture of the author Troy_Phillips
      Originally Posted by vickybabe View Post

      I really love this post and relates to me 100% right now as i am building a list using solo ads and having some really good success. One question for anyone who knows though, how do i separate the buyers from the freebie seekers with an oto? What i mean is what is the best way to go about it using an oto?

      Thanks in advance,
      p.s i haven't set up an oto yet
      I don't know exactly how adsense guy does it but to be honest .. most ways are hit and miss. The simplest way for an affiliate is to contact the producer and see if they will JV the sales you send to them. Some may not even have this option available to them but a lot of them with private aff programs will. The next best bet is to offer a straight up bonus before the sale and require the buyer to sign up for the bonus. Next would be to send out a bonus for those who purchased the email after they were presented the offer.

      It is a lot easier for a producer (vendor) to build a buyers list as opposed to an affiliate.
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  • Profile picture of the author 07
    Thanks a lot for this great article, really interesting point, I know that free subscribers can bring a great value too, per my experience with a list of 80k.
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  • Profile picture of the author Joey Starkey
    I don't see Freebie seekers as a bad thing, when I decided to start building lists I signed up for everything I could. Heck I still sign up for lists if I see someone that I think might be able to teach me something.

    I am still on some of those lists and on occassion I still make a purchase. I will never cut someone off of my list. The price I am paying to aweber is just not expensive. You never know when someone is going to find something that they want.

    But one tip......if you have a group that is not opening your emails, segment them to another list and and try a different approach use different subject lines and try to coax them to coming back into the fold.
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