Difference between direct and Affiliate traffic

3 replies
So Im trying to understand the difference, in the context of a WSO I recently ran, between direct traffic from the Warrior forum and affiliate traffic. The conversion rate is hugely different and Im wondering if someone can offer some explanation or feedback.

Affiliate traffic is converting at between a wide range, but an average of about 3.1%.
However non affiliate traffic (which I assume is just people from the Warrior forum who find there way to the thread) converts much lower around 0.40%

Can anyone offer some kind of explanation as to why the huge difference in conversions? Its the same sales page, same content, same product, so there must be some other factor.

Is this normal, for direct traffic to a WSO to convert much lower than traffic that comes from affiliates?

Thanks for your feedback and insight guys.
#affiliate #difference #direct #traffic

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