Would this be a way to turn a freebie into cash?

by vivo
13 replies
How can you use freebies as buying opportunities? Are people more likely to buy other thing if a freebie report is about something you will have to buy, rather than advice? Like for instance if I had a report on "One mineral That Can Change Your Life", and it had a mineral you had to buy, which I sold, would that make someone more likely to buy other stuff, unlike a title like this "One secret I learned the Hard Way"? Thanks
#cash #freebie #turn
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by vivo View Post

    Are people more likely to buy other thing if a freebie report is about something you will have to buy, rather than advice?
    I'd say they're less likely to, overall.

    They're more likely to buy something later if you give them valuable content/advice first, establish credibility, and continue the trust-building process started on the site from which they decided to download the freebie (or whatever took them there).

    Here's a little summary of the purposes of a freebie report: http://www.warriorforum.com/main-int...ml#post7455929
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  • Profile picture of the author vivo
    I guess what I am saying is are they more qualified buyers? In other words, would it be the same as if I compared the keyword "dog" and "buying dog" in terms of the keyword space?
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    • Profile picture of the author Alexa Smith
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      Originally Posted by vivo View Post

      I guess what I am saying is are they more qualified buyers?
      I might have misunderstood your question, but my perspective is that you "qualify" your own potential buyers, really, by how you communicate with them and how much you encourage them to open your emails and trust you.

      I always take the view that my most of my subscribers are also on other people's lists, and I'm trying to be the person who makes the sale to them by becoming the person whose recommendation they trust, regardless of what other affiliates have said to them and regardless of whether they've seen the product's sales page before (which many will have done, perhaps).

      Originally Posted by vivo View Post

      In other words, would it be the same as if I compared the keyword "dog" and "buying dog" in terms of the keyword space?
      Don't know ... sorry: I don't look at it in terms of keywords. There are clearly such things as "buying keywords", though ...
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  • Profile picture of the author vivo
    I understand what you are saying, I was saying more about how you weed out freebie hounds. In other word, have more qualified buyers, so you don't need to do AS much work (although you will still need a relationship with your buyer).
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    • Profile picture of the author Alexa Smith
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      Originally Posted by vivo View Post

      I was saying more about how you weed out freebie hounds.
      Well, I think you can't altogether do that if you're giving a freebie.

      This is where selling something for $1 is better in the sense that it builds you a buyers' list (i.e. people already known to have credit-cards and/or PayPal accounts and the ability and willingness to use them), but doing that will also lose you many people who would have downloaded the freebie and been persuaded by your continuity-process to become real buyers further down the line.

      Originally Posted by vivo View Post

      In other word, have more qualified buyers, so you don't need to do AS much work (although you will still need a relationship with your buyer).
      I hear you, but it's no more effort (and barely more expensive) to send your email series to a bigger group of people than to a smaller group? You're paying the autoresponder subscription anyway? (Ok, I know it's not really quite as simple as that suggests, but you see my point?).
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  • Profile picture of the author vivo
    I was not saying so much cost, that is irrelevant. I guess wouldn't I have more qualified leads? I just want my freebie to me more efficient, and not just to get people who tend to be freebie hogs.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by vivo View Post

      I guess wouldn't I have more qualified leads?
      My guess is that you'll have a much higher proportion of qualified leads, but still have fewer qualified leads (and obviously a lot fewer unqualified leads as well). Because there isn't, realistically, a way to know who's "qualified", other than by excluding anyone who might be a freebie-seeker ... but the price you pay for that is that you'll also be excluding unnecessarily/unfortunately some people who were originally freebie-seekers but would otherwise still have become good customers?

      Originally Posted by vivo View Post

      I just want my freebie to me more efficient
      I understand, and you can do that - but I think there can also be a partial contradiction between that and wanting to sell as much as possible. You'll be giving up the chance to convert people from freebie-seekers into buyers.
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  • Profile picture of the author vivo
    I guess that is true. So would a report on a "special" mineral putt off some people, in terms of subscribing?
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    • Profile picture of the author Alexa Smith
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      Originally Posted by vivo View Post

      I guess that is true. So would a report on a "special" mineral putt off some people, in terms of subscribing?
      I wouldn't think so, if it's a "mineral supplements" niche and they're "that sort of traffic"? It should be very well targeted at the subscriber demographics?
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  • Profile picture of the author vivo
    So wouldn't it convert more traffic as a nice side affect? Since the people who get the freebies would still have to buy the mineral for the effect?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by vivo View Post

      So wouldn't it convert more traffic as a nice side affect?
      Sorry, but I don't quite understand what you're asking, here ... I'm not sure I can usefully add much to what I've said above ...
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  • Profile picture of the author vivo
    I appreciate your help Alexa. I think I figured out what I am going to do.
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  • Profile picture of the author Troy_Phillips
    Those freebie hounds can make you a very good living.

    http://www.warriorforum.com/main-int...ml#post7469440
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