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Build brand or build product?

by AriWhitten
15 replies
Hi,

Just starting out with my online business. I have a system that I plan to do several products with in related but different subniches of the health realm.

My question is:

Should I build each of these products as stand alone products (basically a website with a sales page only for each product, with the domain name being the product name)?

Or should I build the brand (and the brand name is my domain name) and then have several products all under the same unifying brand?

What's the smarter option in your opinion?

Thanks in advance!!!
#brand #build #product
  • Profile picture of the author 07
    Depends on the type of product you are offering. If its all in one niche - build a brand website with all possible products, if its different niches, you need to build separate "brands". Thats how most do.
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  • Profile picture of the author benzwm02
    your product is part of your brand.
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  • Profile picture of the author CyberAlien
    Build a brand around yourself and then you can sell anything
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  • Profile picture of the author emini_guy
    Build both.
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    • Profile picture of the author butters
      If you are doing anything medical, brand is what is important, why? You buy drugs from the guys who have been doing it for years because you know they have been tested, safe to use and they work! Same goes for information, you know WebMD is an authority in the science field, along with various others, you only know that because they built their brand. It's all well and good having products but if you want to be taken serious you need to have a brand behind you along with credentials! If you can say you got a PHD/Doctorate in specific medical field then it will allow you to promote a product a lot better and easier.

      I always say this to people who want to create medical products, make sure you know what the hell your talking about! Rehashing crap is dangerous and affects others lives. (Just my bit of doom on the post )
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    • Profile picture of the author Steve B
      If the products are related, build your brand with one site and several products.

      Say you have 5 products. With separate sites you spend 20% of your time and money promoting each different product/site.

      With one site, you spend 100% of your time promoting that site. You can still push traffic to individual product pages and your whole site will benefit as your visitors can be exposed to other similar products when they visit (cross sell).

      Your brand is promoted by all your products and they all are located in one place.

      Steve
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  • Profile picture of the author Isaiah Coe
    Give them all their own unique name/features but you should keep them under one brand.
    That build more trust which will equal more sales in the future. For example make a site for the just the product and have it under the brand site. If you make a site just for the product it self, you could sell it in the future. Instead of selling the entire brand.

    A great offline example of this would be Marriott Hotels.

    I hope this helps,
    Isaiah
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    • Profile picture of the author professorrosado
      How are you marketing them? What is your business / marketing plan? Which are you best at?

      If you want affiliates to sell for you - affiliates market and affiliate marketing focuses on products (product pages) more than brands. You will need sales pages set up for each product regardless. Most advice on marketing (particularly on the WF) will be had in the product level. Most of your coaches are had in the product level / blueprint genre. There are a lot more pros and cons.

      I would suggest a product by product treatment while building your brand - not either/or. Emphasize your product and its marketing and piggyback your brand in terms of focus. Once you are selling each product well, then branding can be focused on for long term / market permanence.

      Follow the examples of real world products - first people come to know a company through effective/quality products, then they are introduced to the rest of the family - almost like relationships : )
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    • Profile picture of the author azmanar
      Hi,

      If you have only 5 products and they are somewhat overlapping in several categories, then put them under 1 roof ( brand ) - 1 website.

      But when promoting, you can promote each product separately in any channels you want - PPC, PPV, Solo Ads, Video, Social, Print and whatever.

      Wherever and whenever you promote each of your product, retain your brand such as logo, graphic or text that projects your company or catchy tagline.

      At this early stage, you are only creating an awareness to your targeted markets. When an audience sees it for the second time, he/she can identify it easily. That triggers curiosity to check your product out.

      You might noticed that most pharmacies or health product producers would promote their anchor products separately. Most probably that works best for them, that is why they're doing it.

      Yet, in each advertising campaign, they retain their brand.
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  • Profile picture of the author jbsmith
    Your product is part of your brand. What I suggest is that you:

    1. Create an overall mission statement for what you will bring to your marketplace - what pressing challenges will you solve and what will make you unique (first steps in branding)

    2. Create a sales funnel around your first problem - the idea is to begin to offer content and help in the first area in exchange for building a list and relationship with your market
    The list will help you test, refine and launch your products - this is an EXTREMELY important step that many online marketers miss

    3. From the engagement with your marketplace, you can now (with their help) put together your first product...with their involvement you will have early buyers, champions and perhaps even partners to help build your momentum.

    4. Build your products, services and offerings out based on your growing sales funnel (what they desire)

    Building your online business this way means you won't make the mistake that 99% of others make which is building one or more products and finding that they miss the mark on either demand, price or message

    Jeff
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  • Profile picture of the author shaunfm
    If you Build the Brand around yourself,you will be able to sell anything,it will be more dificuilt to achieve admittedly.
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  • Profile picture of the author Stuart Walker
    I would create a brand, have all products under that brand and all on the same site. That way you can focus all your energy on that one site instead of multiple sites.
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  • Profile picture of the author etelligent
    brand, so you can cross and upsell your products, and get maximum value from each customer. Then you will know how much money you can spend on getting each new sale, because you can see your 3 or 6 or 12 customer value.
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    • Profile picture of the author raffman999
      Branding is really important; if you make the brand linked to you as opposed to your product (or products) you can use that as an overarching theme when releasing products.
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