Too much listbuilding can cause 'blindness'
Honestly, I am not sure if lists is a viable long term business model. It will work in the near future, and even mid term, but I think lists are showing signs of becoming less responsive due to mass spam as everyone wants to get in on the action.
Quality lists are suffering because everyone one wants in. Its similar to adsense where every Joe Blogg has a blog and pastes adsense on it, and this in turn is causing ad blindness.
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