Beginners: Don't Make This Common Marketing Mistake

15 years ago

So you're essnetially saying to try many things and few things, simultaneously...

There are proven business models that work in the vast majority of cases when applied correctly. So I'd say choose *one* and devote yourself to it.

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steveweber 15 years ago

Originally Posted by Alex Taylor

So you're essnetially saying to try many things and few things, simultaneously...

No, a beginner needs to expose themselves to many methods in order to find out what they are good at and enjoy...then they narrow their focus. In most cases I don't think settling on just "one" is a good idea. For example, video marketing would be a good match with twitter or facebook.
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yzal

15 years ago

Choosing is the hardest part!!

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steveweber

15 years ago

Originally Posted by yzal

Choosing is the hardest part!!

Yes it is. But base your choices on what YOU like doing and what feels right for you. Don't force yourself to do things that you hate doing just because others have great success with it.

For example, there are some people here having HUGE success with article writing. But if I did that method the majority of time, I'd go CRAZY...but that's just me.

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Steve Sanchez

15 years ago

I think you need to focus on one area, become an expert at it, then you can add to your arsenal after that. If you spread yourself too thin, you won't be much good at any of them.

Jack of all trades or master of one.

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steveweber

15 years ago

Originally Posted by Steve Sanchez

I think you need to focus on one area, become an expert at it, then you can add to your arsenal after that. If you spread yourself too thin, you won't be much good at any of them.

Jack of all trades or master of one.

Yes, after you explore the methods and find what you like and are good at, pick your favorite one (maybe 2) and focus there.

Here's something to always remember about this:

X amount of work focused on one area will usually yield far more results than that same X amount of work spread across multiple areas.

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Toaster2

15 years ago

Originally Posted by steveweber

Yes it is. But base your choices on what YOU like doing and what feels right for you. Don't force yourself to do things that you hate doing just because others have great success with it.

For example, there are some people here having HUGE success with article writing. But if I did that method the majority of time, I'd go CRAZY...but that's just me.

Actually I had the same problem article marketing is good just for people who loves writing, there is so much competition that anyone who is just half decent will go crazy before making any money from it. Yeah i have tried it too but found that i have just wasted time. Its really important to do something that you feel good about. When you feel that you are wasting time you are doing something wrong along the way.

To Your Success

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Kris Turner

15 years ago

Go with your strength.

If you can churn out words, send 15 articles to a review site every day.

If you know a lot about something people want to learn about, create a product and put it on Clickbank

If you can build websites, start building and SEOing.

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mrdomains

15 years ago

Originally Posted by Alex Taylor

send 15 articles to a review site every day....

Cheezus, if I could do that, I don´t know..I would.. regroup? retire? rejoice? Probably rejoice since 15 articles a day is massive - if anyone is crunching out those numbers and not making money they should stop. I could sell sand to the saudis with 15 articles a day

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Sandra St. Gal de Pons 15 years ago

Thank you. I think this is very good advice. I am finally getting somewhere now that I am focusing in one place. I am still trying different methods, but one at a time and I have stopped signing up for every program that lands on my email desk!
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bradfordshimp

15 years ago

Great advice Steve. I have been bouncing around a bit, but I am settling on Twitter and article marketing, as well as my blog. Fits me because I love to write. Twitter has been great. My next step is to build an email list.

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steveweber

15 years ago

Originally Posted by bradfordshimp

Great advice Steve. I have been bouncing around a bit, but I am settling on Twitter and article marketing, as well as my blog. Fits me because I love to write. Twitter has been great. My next step is to build an email list.

Hey, just FYI, Twitter works great for adding leads!. Build a large following, tweet about posts and videos on your pages where opt-ins are...works like a charm!

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superstylefactor

15 years ago

Originally Posted by Alex Taylor

Go with your strength.

If you can churn out words, send 15 articles to a review site every day.

If you know a lot about something people want to learn about, create a product and put it on Clickbank

If you can build websites, start building and SEOing.

Thanks for this piece of advice, short, simple, yet sets my mind thinking about my strengths instead of diving into the whole IM thingy blindly!

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sajae102

15 years ago

That was the biggest mistake I made! I was spreading myself too thin that I couldn't focus on one thing!!!!!!!! For example, I use to make sales with my book by blog commenting. This was the only marketing method that worked for me personally. Then I started reading on other peoples pages how they were making a killing by Twittering and Facebook. So, I changed my method, and was losing sales because I was wasting my time trying to do other methods that I had no clue on how to do.

I say, if something is not broke, why try to fix it.

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lburkeau

15 years ago

Building a business is tough enough...don't feel you must do it all..

I also can tell you that if article marketing was the only way to be successful, I would have failed long ago...it takes time for you to find what works for you, but I guarantee when you do find what you like, your business will become successful..

Much Success

Lea

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Matt Helphrey

15 years ago

Great advice Steve!

I know when I first started I went through all the different methods. Looking back, if I would have just focused more on article marketing I would be leaps and bounds ahead of where I am now.

Find a method you are good at and go with it.

Matt

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steveweber 15 years ago

Originally Posted by Matt Helphrey

Great advice Steve!

if I would have just focused more on article marketing I would be leaps and bounds ahead of where I am now.

Matt

I hear you!....My oh my, IF only I knew back a few years ago what I know now,

....but there's no sense playing hindsight. I'm just glad I know what I do now!
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dave830

15 years ago

I agree, but it would seem to me that when we find methods that we're naturally adept at, we shouldn't necessarily DROP the others. Any advice on finding that balance?

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Steve Steinitz

15 years ago

Hello,

I agree that a level of focus is needed, however, different people need different levels of diversity. Barbara Sher is nearly alone in addressing that difference in her 'Refuse to Choose'. Some want to be a policeman at age 5, become a policeman and remain a policeman. Others, like DaVinci, pursue many things.

Ms Sher masterfully and joyfully topples (finally) the overwhelming and destructive power of the old saying 'jack of all trades master of none' while offering techniques to identify one's own need for multiple pursuits and clever strategies to make the most of it.

Discovering that its OK to have one's own level of diversity and number of pursuits can be a wonderful experience. A friend phoned me from Borders with Ms Sher's book in his hands and confessed his eyes welling up at his feeling of liberation when he recognized himself in one of her chapters.

Cheers,

Steve

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steveweber

15 years ago

Originally Posted by Steve Steinitz

Hello,

I agree that a level of focus is needed, however, different people need different levels of diversity. Barbara Sher is nearly alone in addressing that difference in her 'Refuse to Choose'. Some want to be a policeman at age 5, become a policeman and remain a policeman. Others, like DaVinci, pursue many things.

I agree Steve. In fact, I am one who needs a bit of diversity myself. But I don't diversify to areas just because I think I "should" be doing them because others do...I think that is the most important thing I'm trying to get across.

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michaelpotter

15 years ago

Now i know where i have been going wrong and at the point of giving it up as a bad job. To try and do every method available is so time consuming its virtually impossible, and with NO results. I have stopped buying everything that comes into my email box or i see on here, this just diverts me from my original goal.I am going to find one method, work at it and see how that goes then move to another etc etc.
Good post Steve, Thanks

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steveweber

15 years ago

Originally Posted by michaelpotter

Now i know where i have been going wrong and at the point of giving it up as a bad job. To try and do every method available is so time consuming its virtually impossible, and with NO results. I have stopped buying everything that comes into my email box or i see on here, this just diverts me from my original goal.I am going to find one method, work at it and see how that goes then move to another etc etc.
Good post Steve, Thanks

Hi Michael,

You are welcome! I'm glad you found the thread...

Understanding this basic marketing concept will completely change your business AND make things a lot less stressful for you. I know how the pressure feels when you are new and trying to get traction; it's enough to drive a person to quitting...which most do who don't understand this.

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steveweber

15 years ago

Originally Posted by dave830

I agree, but it would seem to me that when we find methods that we're naturally adept at, we shouldn't necessarily DROP the others. Any advice on finding that balance?

But see, if you found your thing and it's working well with video marketing and twitter for example, tossing together an article here and there just because you think "you should" is hampering your progress with the areas that work well for you.

I think you have to get rid of the mind set that you "have" to do all those things just because.

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Smokey_Joe

15 years ago

Spreading yourself too thin is especially harmful at the early stages of the marketing effort. However, later on it could make sense to shift your attention a little and see if you can achieve more, especially if there are people who are ready to help.

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Colophon

15 years ago

In the safety of your mind (or whatever you comfort zone may be), it is easy to know your strength. Then you get on the Net, or on any forum, and unless you truly know your strength and believe in your self, you might just become convinced that your strength was not so strong. After all, what is the Net than a collection of "experts' who "know" their strengths.

So, to strengthen yourself further, you get on this treadmill of endless research, never getting started with anything, only to find out that you are "spreading yourself too thin" when you eventually get started.

Oh! the former life of an IM newbie.

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hometutor

15 years ago

Originally Posted by Colophon

In the safety of your mind (or whatever you comfort zone may be), it is easy to know your strength. Then you get on the Net, or on any forum, and unless you truly know your strength and believe in your self, you might just become convinced that your strength was not so strong.

Oh! the former life of an IM newbie.

Well that's easy there's always someone from which one may learn. There's a difference between confidence and ego. Much like martial arts if you enter with no ego you can learn a lot.

Rick

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ExtremeIM

15 years ago

I follow 1 simple philosophy... Pick 1 and RUN!

Find a method that works for you, that you're personally interested in, and cultivate it.

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magneticweb

15 years ago

I find it's not just a question of spreading your efforts too thinly
by using too many ways of promoting your one business, it's also
getting involved in too many businesses, no matter how you promote
them.

There are so many "opportunities" promoted online that many newcomers
to internet marketing are overwhelmed by it all, and the temptation is
to purchase one after another after another, until you find you have
anything up to twenty or so products of one kind or another that you
are trying to sell.

It's just as important, don't you agree, to focus on just one or two
products to sell, whether your own, or resale rights, or affiliate
products. In fact perhaps that should come before deciding just *how*
to promote it.

Getting back to the "How", it's horses for courses. Steve doesn't like
the idea of doing a lot of article marketing, but Matt seems to love
it. But it seems to me that, unless you're a natural at Adwords or
have a lot of money to spend on writing services, writing is key to
attracting targeted visitors to your site, and as everyone on this
forum enjoys reading and writing forum posts then that can't be bad.

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paulwaltz

15 years ago

Good advice. Thank you.

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John Atkins

15 years ago

Very good advise, the best thing to do is find a good method and stick with it!
When you start making good money with it, try out other methods

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ibishop1

15 years ago

thank god am a member of this site iam indeed a beginner,i don't even know where to start from

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steveweber

15 years ago

Originally Posted by ibishop1

thank god am a member of this site iam indeed a beginner,i don't even know where to start from

For the pure beginners who don't know where to begin, here's what I did when I was in that position.

First, after I figured out that I couldn't "buy my way to success with every offer that came along", I quit buying things for a while.

Instead, I spent hours reading this forum and WebmasterWorld.

And I do mean HOURS! I would would stay up late after my wife went to bed and just read the posts for as long as I could stay awake. I cannot begin to tell you how many hours I spent reading these forums then. I didn't make comments...I realized I had little to offer and much to learn then; I just read and studied and often bookmarked things into categories for later reference.

I honestly can't think of better advice to offer a pure beginner who is really committed to learning Internet marketing.

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Kimbro

15 years ago

Originally Posted by steveweber

For the pure beginners who don't know where to begin, here's what I did when I was in that position.

First, after I figured out that I couldn't "buy my way to success with every offer that came along", I quit buying things for a while.

Instead, I spent hours reading this forum and WebmasterWorld.

And I do mean HOURS! I would would stay up late after my wife went to bed and just read the posts for as long as I could stay awake. I cannot begin to tell you how many hours I spent reading these forums then. I didn't make comments...I realized I had little to offer and much to learn then; I just read and studied and often bookmarked things into categories for later reference.

I honestly can't think of better advice to offer a pure beginner who is really committed to learning Internet marketing.

Wow Steve,
I've known you for a long time and hold your advice in high esteem - but this time I have to disagree with you! [now that's a first].

Just because you [and I] went through this torturous route to get to where we are does not mean that we can't make the road a lot easier for those that follow.

My advice to people starting out in internet marketing is get educated about internet marketing before buying anything.

I believe you can get a lot more topic specific than reading everything in Forum Posts. Forums are great, but sorting the wheat from the chaff can be a daunting task for the newbie.

There are plenty of Free Internet Marketing resources Online.
Just do a search on Google on how to start a home business online.
Most of these Free resources do promote their own products within their content - don't buy any of them until you are confident that you have learned enough to make an informed decision.

To Market successfully online you have to be prepared to set up your own website. Or pay someone to set it up for you.

Don't fall for the pitch that you don't need a website of your own to market from.

Do your due diligence BEFORE dealing with any one online.
Find out who you are dealing with at - who is
Find out if they are a registered business - business registrar [in country of origin].
Check if they reply to your email messages or phone calls.

Check if the advice you are given is being followed by the adviser and really check their results! Do a Google search on the instructors name.

Steve has done the hard yards and is willing to help you - pick his brains!
I've done the hard yards too and I'd like to help shorten your journey to success.

Cheers,
Kitty.

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WinAtStickyBids

15 years ago

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Art 15 years ago

As a "seasoned" newbie myself, I agree that Steve's suggestion is excellent advice for newcomers. My experience has been a lot like Michele's, in that when I started out I continually flitted from one program to another. It seemed that every new offer I saw was better than the previous one. However, continually jumping on to new opportunities meant that I did not follow through fully with anything. I understand now the importance of not spreading myself too thin. I've also learned the importance of sticking with it when the going gets tough and avoiding the temptation to switch to something else that looks easier.

One good thing I gained from all the jumping around I did was a broader sense of the possibilities open to me. I'm glad I didn't limit myself to one thing initially, putting blinders on to everything else that's out there. I agree that focusing one one or two things is probably a good idea, but the first thing you encounter may not be the best area for you to focus on. I would recommend that newbies do at least some exploring before deciding on one thing to focus on.

I'm glad I shopped around a bit and found out where I felt most comfortable settling in. I'm one of those people who likes diversity in what I do anyway; I probably wouldn't be happy doing only one thing even if I were making a fortune doing it. Still, I have finally settled on a couple of areas to focus my time and energy on for now, and I agree that people who don't do that are very likely to continue to struggle. I'm sorry it took me so long to learn this lesson. I hope other newbies reading this thread won't make the same mistake!

--Art
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Zeus66

15 years ago

Good stuff. I'll add that taking a longer view of your career in IM is important for many of us who work jobs full-time. I find that if I project ahead a few months instead of trying to go like gangbusters in short bursts, I end up moving the ball down the field farther. Tortoise and hare, I guess. I have a dry-erase whiteboard in my office here at home that I put on the wall just behind and above my computer monitor. On it, I have the following written in red:

"Do something every day, even if it's just getting one link or writing one article."

That's my mantra. Then, below that, I have the following very basic blueprint to remind me to stay focused on the most important stuff:

"1. Research niche.
2. Build site.
3. Get links.
4. Repeat."

John

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steveweber 15 years ago

Originally Posted by Zeus66

"Do something every day, even if it's just getting one link or writing one article."

John, You speak my language!

When I first got serious about building a real business online, I got in the habit of asking myself every night before going to sleep, "what had I done for my business today".

It worked!...If you follow that through and do SOMETHING...no matter how small or how little...every day, it really really ads up in a few months.

Now days of course I spend all my work time on my biz, so it's not an issue. But for all you beginners out there, begin making yourselves accountable with that question each day.
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Brad Spencer

15 years ago

Steve,

You're totally right. There are a million experts who each are making tons of money with lots of methods.

If you become a master of PPC traffic, you can get TONS of traffic on demand, 24 hours a day. However, it requires money and patience.

Article marketing is great at driving traffic. Takes time, effort, and even more patience.

Your idea about spreading yourself thin is 100% on point. If you don't choose something, then go at it for at least 6 months then you aren't letting it take hold. There's a learning curve to everything and the key is persistence and dedication.

Lack of the last 2 words in the previous paragraph are the reason why people fail at all things in life.

Cheers,

Brad Spencer

Originally Posted by steveweber

I always suggest to beginning marketers that they try many different marketing methods while they are learning. Different methods are better suited for certain personalities.

That being said, here is a big problem beginners sometimes get bogged down with:

They see that some marketers are very successful with article marketing, others are making a killing with YouTube, twitter, or FaceBook....some make it big with AdWords ....or SEO....and the list goes on.

Too many beginners spread themselves much too thinly as they try to work all these methods! They believe they HAVE to use all the methods they can if they will ever enjoy success.

Actually, working at more than a few methods is usually very counterproductive for them.

If you are new to Internet marketing, explore many methods early on and find a few you enjoy and seem to get some traction with...and then hit those methods hard!

Forget about the rest until you have given those chosen methods and honest try.

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simba999

15 years ago

Yup, ONCE I ACTUALLY DECIDED TO JUST DO something....the thing I picked was the strongest thing I believed in...since I had to pick something...and that was the toughest part....then it was just follow A, B, C ....all in a logical step manner to get it done....from point A, to Point Z...which is completion...knowing WHAT you want to start is the toughest part for most!! I created my own product, and that made it so much easier for me...its all something from my heart, my mind, and my creativity...i believe in it, so I will be able to sell it better...

everday, 1 do one thing more that gets me closer to starting to sell it....soon I will be all done and starting to sell...then every day I will do something to get visitors to see my site...just do something everyday to further progress what you decided to do as your business.

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steveweber 15 years ago

Hey, good luck to you with your new product! Yes, like I said in an earlier post, all one has to do is "something" everyday to move their business along...and before long it all adds up and combines to form a working and profitable business for you!
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simba999

15 years ago

Yup, Thanks Steve!! Totally agree. -Sheila

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ceryj

15 years ago

Thank you all for sharing your advice. I'm a complete beginner hoping to make some extra money. I've been reading posts for 2 days and my head is spinning. I don't even know what half of the stuff means! But I love to write, so sounds like I need to focus my energy on learning how to sell articles until that becomes 2nd nature, and then do some more exploring. Does that sound like a good strategy?

Thanks,

Cery

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steveweber

15 years ago

Originally Posted by ceryj

But I love to write, so sounds like I need to focus my energy on learning how to sell articles until that becomes 2nd nature, and then do some more exploring. Does that sound like a good strategy?

Thanks,

Cery

Hi Cery,

Sure, If you love to write you have several routes you could take.

1. Write articles for other people. You could easily make $50 to $100 a day doing this if you marketed aggressively in forums, elance.com, guru.com, etc. The downside to this is that it is a lot like having a job. The upside to it is quick money.

2. Write and submit articles to the article directories promoting your own or affiliate products. First learn how to pick good niches to promote and how to best optimize those articles.

3. Create content rich niche websites. Here again, learn how to find niches, do correct keyword research, and learn about SEO before beginning.

4. Do a mix of the above for a while until you settle in.

Anyone who can create great content can make a living doing it one way or the other.

Good luck to you!

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stbnetblocking

15 years ago

Originally Posted by steveweber

Too many beginners spread themselves much too thinly as they try to work all these methods! They believe they HAVE to use all the methods they can if they will ever enjoy success.

I think this is good advice for a beginner, something that I definitely needed to hear. But, while I agree with you for the most part, I also see that there can be two or more methods that blend into one another. For instance, SEO is somewhat built-in to effective article writing, and you can overlap your activity onto different social media sites.

And then there's analytics, which can enhance almost every other method, but that take much time and determination to master. So for me, it's a very complicated decision to make, which methods to start out with. But thanks for the tip, I do need to narrow it down a bit.

Thanks

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Mitsu Fisher

15 years ago

Originally Posted by steveweber

I always suggest to beginning marketers that they try many different marketing methods while they are learning. Different methods are better suited for certain personalities.

That being said, here is a big problem beginners sometimes get bogged down with:

They see that some marketers are very successful with article marketing, others are making a killing with YouTube, twitter, or FaceBook....some make it big with AdWords ....or SEO....and the list goes on.

Too many beginners spread themselves much too thinly as they try to work all these methods! They believe they HAVE to use all the methods they can if they will ever enjoy success.

Actually, working at more than a few methods is usually very counterproductive for them.

If you are new to Internet marketing, explore many methods early on and find a few you enjoy and seem to get some traction with...and then hit those methods hard!

Forget about the rest until you have given those chosen methods and honest try.

I totally agree. It's really important to try enough different things in order to gain enough basic knowledge to try and determine what you like to do and what you don't.

I started with article marketing because it seemed to be the most straight forward from a process standpoint. Totally bombed. I don't like writing articles. In fact, I tried a couple of different programs, any of which would probably have worked for me. I would get to the point in the program where I needed to produce some content and then I would crash. I finally decided to outsource content. Whoa, what a difference! Now I'm off to the races and feeling good about my progress.

Yes, it costs money to buy content. At this point, I have more money than time, so I'm investing it in this business. If it does not pay out, I won't continue to invest. In the mean time, outsourcing has freed me of a real deal breaker for me, in this business.

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Bobb30

15 years ago

I agree. Start with one method and get mentoring from someone that is an expert in that area. It might cost a few bucks out of pocket, but it can save you tremendous amounts of time of trial and error.

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Beginners: Don't Make This Common Marketing Mistake

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