Memberships - Drip Feed or All at Once?

by troy23
1 replies
It seems there are various views to the best membership model.

Do customers prefer the drip feed (lesson a day/week) model or the
get it all at once model?

Also does the $1 trial and then $37 a month model still work or is a one off charge ($37) to everything a better idea?

Thanks
#drip #feed #memberships
  • Profile picture of the author Your Brand Ebooks
    Originally Posted by troy23 View Post

    Do customers prefer the drip feed (lesson a day/week) model or the get it all at once model?
    Regardless of what customers prefer, membership site owners need to drip content in order to reduce attrition and increase "hold" time.

    Also does the $1 trial and then $37 a month model still work or is a one off charge ($37) to everything a better idea?
    Yes $1 trial still works great. I split tested and found that even though most trial customers won't stick, the number of customers that actually do stick is still greater than the number of customers who signup at regular price.

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