The inflation of product values
I thought to myself, "Only worth $2000?"
Then I had another thought...
$2000 is a lot of money (at least it is to me). So why would I be so quick to discount that much worth of bonuses?
It seems that I am suffering from the effects of the inflation of product prices, namely bonuses that are added in. It seems that so often a product is sold for $47 or $97, and then bonuses worth $3000, $6000 or more are added to it. In fact, I recently saw a sales page that was selling $10,000+ of products for $7!
Whenever I see big numbers like that I automatically discount them because it is so outrageous. I realize that sometimes it's true, but when it is it just seems to get lost in the shuffle.
Now this is just my opinion, but if all those products were really worth thousands of dollars, why wouldn't the seller actually sell them instead of giving them away for free? It seems to me that it's usually just a bunch of junk or OK items with high price values stuck on them to inflate the "value" of the bonus.
I think if you're going to add a bonus to your sales page you should keep it realistic. The truth is, if those products were actually sold for that much everyday, nobody would be giving them all away just to sell a $47 book. I'm actually getting to the point where I don't like seeing bonuses on sales pages.
I'm not saying that all bonuses are bad, there are some that do add value. For example, when it's a bonus that you can't get anywhere else, or something that adds to the offer, like bonus videos teaching how to use the product or something like that.
I am just getting tired of seeing such high figures when it's obviously not true, honest people seem to be few and far between these days!
Does this bother anyone else?
-Tyson
You might not like what I say - but I believe it.
Build it, make money, then build some more
Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!