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Brilliant Marketing Coup - How To Revive Your Local Economy!

by Martin Luxton
5 replies
Does your small town need an off season tourism boost?

Does it need more infrastructure?

Does it want to put itself on the map?

A small village in Turkey has just done all that by brilliant marketing.

For absolutely no valid reason, Sirince (near the ancient city of Ephesus) has told the world it is the only place to survive the end of the world today. And people bought into it.

It also helped that someone (I wonder who?) started a rumour that spread throughout the Twittersphere about Tom Cruise being there today.

Even if no Armageddon Tourists turn up, the local economy has benefited from the presence of 1,500 officials drafted in by the provincial government plus hundreds of journalists wondering around looking for something to report on.

Not to mention the new car parks and helicopter pad (courtesy of the government).

Şirince, Bugarach ready for Armaggedon

So, can your town come up with some event that, even if the tourists don't come, you'll get state infrastructure funding plus a load of expense account visitors?

Martin
#brilliant #coup #economy #local #marketing #revive
  • Profile picture of the author sbucciarel
    Banned
    Trouble with being an end of the world destination, it's a one time gig. lol. The fascination will end today.
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    • Profile picture of the author Martin Luxton
      Suzanne,

      Granted, but boy are they making hay while the sun shines.

      They've got Armageddon Soup, Wine, Tshirts, Whistles (to frighten away the Devil). Turkish TV has just featured two guys doing the Armageddon Rap followed by the Angel of Artemis advertising her temple.

      And those carparks and the helicopter pad are a nice legacy.

      Martin
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by Martin Luxton View Post

        Suzanne,

        Granted, but boy are they making hay while the sun shines.

        They've got Armageddon Soup, Wine, Tshirts, Whistles (to frighten away the Devil). Turkish TV has just featured two guys doing the Armageddon Rap followed by the Angel of Artemis advertising her temple.

        And those carparks and the helicopter pad are a nice legacy.

        Martin
        Yeah ... no doubt. And it sounds like fun. Great thinking on their part.
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  • Profile picture of the author swtexans
    Nice! It's really an interesting way to get some eyes on you. It's got me thinking of some other possibilities.
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  • Profile picture of the author David Micheal
    It is amazing idea for them to make money.

    For Travel Business

    You can create travel agency website for your local community. Find something special at your local town and create travel plan for tourist.
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