Does a low gravity mean that the product is not selling at all?

[yourreviewer]

Hello folks,
As I am looking at the Clickbank products for niches outside Making money online and dating, I have noticed that the gravity of majority of the products is below 10. Does it mean these products are not being sold at all? For those who are selling their products on Clickbank with a gravity below 10, how many sales are you making on an average? Can you please care to share your results?

[jasonl70]

As an affilitate, I promote a product with a gravity under 10, and on average make a sale every other day with it.

[yourreviewer]

Originally Posted by jasonl70

As an affilitate, I promote a product with a gravity under 10, and on average make a sale every other day with it.

Oh wow! So a low gravity product doesn't necessarily mean it is worthless, right? So the reason why that product has a low gravity maybe because very few affiliates are promoting it?

[yourreviewer]

Originally Posted by ccmusicman

Oh no! Just because it's low gravity doesn't mean squat. Just because it isn't popular:

Dating, IM, Make Money, health/diet...all those categories have products with high gravity because they are popular and do make money.

However, there are TONS of great products that go (sadly) unnoticed by affiliates...but its these little guys that are quietly banking some decent income!

I remember how Frank K. had his mass control, and he talked about his Parrot story. He made an ebook about teaching parrots to talk and made a six figure business out of it.

Jeff Walker has tons of students in tiny little niche's that make 5 to 6/7 figures with tiny niche's and small gravity products.

Don't let small gravity fool you! You can make a killing with some of those!

Thanks for the tips guys. Till date, I didn't know that. Time for me to take a look at some of the low gravity products that I thought are worthless. Once again a big thanks.

[Chris Kent]

Low gravity products are IMO the real "gold" of CB.

A high gravity means that the product probably converts, judging by the no. of people promoting it. But to take two big examples of make money and forex, the gravity is artificially high in the former and the latter has high refund rates that are not reflected in the gravity (assuming an affiliate does not get refunds on all his sales).

With lower gravity products, you have much less competition on keywords.

Judge a sales page by inspecting it.
Judge the product by getting a review copy of it.

This is basic due diligence by any affiliate.

[timpears]

So anyone want to share what the best method of picking products from the thousands available at Clickbank is? I was always under the impression that gravity was one of those factors, but was always suspicious of that. As a person that has never sold one of their products, what should I use to determine the first, second, third to what ever, products I pick to promote?

[vicone]

I have a large health site which contains information on scores of different ailments. People suffering from those ailments had a need but when I checked with Clickbank I found that, in many cases, there were no - or very few - products available for them through Clickbank.

In other words, there can be a demand that is not being satisfactorily met by Clickbank.

If there are people who want to teach their Parrots to talk, who are we to deny them when a little research will enable us to find a product that meets that need - or assemble one of our own.

For me, finding an area of demand which indicates available traffic is the starting point. Then I look for a product or the viability of creating my own.

Setting up a system to satisfy an existing demand is fairly straight forward.

Ivan

[mikemcmillan]

Gravity can also be misleading because if a vendor is selling multiple products through one Clickbank account, the gravity for the first product (the only one shown in the marketplace) is an aggregate number compiled from data from all products. in that account. For example, a vendor has a product in the marketplace with a gravity shown as 40. However, he has 5 other products he sells through the same account.

Suppose those 5 products have few affiliates making sales. This drags down the gravity shown for the first product (which is shown in the Marketplace). So the gravity of 40 which is shown, may not be indicative of the sales or number of affiliates promoting that product.

[floodrod]

Gravity acts like a snowball effect. When the gravity starts rising, affiliates flock to it, but during product launches is usually the most profitable.

A good technique is to watch for launches and latch on to the good quality ones before the competition

[timpears]

I used to watch a web site that listed new products that were available on Clickbank, and it was free to use. I evidently never bothered to bookmark it and now I can't find it. It wasn't cbengine.com, but it did start with cb something. Is anyone familiar with this site and can share the URL with me, I would appreciate it.

[san34]

OK, as someone who is a complete newbie, why does someone only choose a few products to promore? Why not choose 500 and just use the law of large numbers to get some sales. From what I thought some of you have said, you can get free sites and all of that from squidoo or something?

I may sound like a com plete moron here but am really just gettinbg my feet wet and if I do not ask, i will not know. Thanks

[moncef]

Originally Posted by timpears

I used to watch a web site that listed new products that were available on Clickbank, and it was free to use. I evidently never bothered to bookmark it and now I can't find it. It wasn't cbengine.com, but it did start with cb something. Is anyone familiar with this site and can share the URL with me, I would appreciate it.

You are maybe talking about cbtrends, check them out.

Happy earnings!

[nicholasb]

gravity is just affiliate sales, the number of sales the actual product owner is making doesn't affect the gavity

[Bruce Wedding]

Gravity is the number of unique affiliates that have made a sale in the previous 8 weeks. But it is a relative number. If the sale was made that day, it adds 1 point to the gravity. If it was made 8 weeks ago, it adds 0.1 point to the gravity.

So an average guess on the number of affiliates having sales in the last 8 weeks is gravity * 1.79. But this is a guess based on an even distribution of sales so it won't work for launch products that haven't been on the market for 8 weeks or more.

Gravity doesn't say much about the number of sales. All you know with 100% certainty is that a product had <gravity> sales in the past 8 weeks. But the likely answer is at least <gravity * 1.79> and almost certainly higher. To be <gravity * 1.79>, each affiliate would have had to make only one sale.

There is just no way to know how many MORE sales there are above gravity. It could be 10 or 1000. Theoretically, a product with a gravity of 1 could actually make 1000 sales a day if one big time CPA promoter was the only affiliate.

[activetrader]

Here is what I've noticed about gravity calculations - assuming affiliates A, B, C and D each made at least one sale yesterday - thus they will show gravity 4 if there was no previous sales made by any other affiliate in the past two months. Let's say, affiliates A, B and C make X number of sales the following day but Aff D makes no sales. The following day gravity will be 3.96 Every day with no sale by an affiliate who has previously made sale loses 0.04 Does it make sense?

Let's take an example with a product that on a given day has gravity 20 (that could be because 20 affiliates made at least one sale the day before, or because 40 affiliates made at least 1 sale a month ago and made no sales ever since, or any variation).

Typically, over time more skilled affiliates will make multiply sales of the same product every day (I've sold five to six of the same book per day consistently) and less skilled will be squeezed by the more experienced. This is why it is better to promote products with lower gravity

[Mrs S]

Some great info here - when choosing niches I have always gone straight for the high gravity products as I thought they would be best. I do have a low gravity product on one of my sites though as there were only 2 available to choose from - I make a sale once or twice a week and I don't get very much traffic on that site currently so it should pick up.

@Unknown3 are you suggesting that if the sales page is terrible you should approach the owner for RR to the product? I would always avoid signing up as an affiliate as any pre-sell is wasted if the sales page won't convert. Sounds like a good tip.

[Chris Kent]

Originally Posted by timpears

I used to watch a web site that listed new products that were available on Clickbank, and it was free to use. I evidently never bothered to bookmark it and now I can't find it. It wasn't cbengine.com, but it did start with cb something. Is anyone familiar with this site and can share the URL with me, I would appreciate it.

Maybe you mean cb-analytics.com
The best one in my opinion.

Originally Posted by activetrader

Typically, over time more skilled affiliates will make multiply sales of the same product every day (I've sold five to six of the same book per day consistently) and less skilled will be squeezed by the more experienced. This is why it is better to promote products with lower gravity

I agree, what I've noticed with most of my products is a quick tailing off i.e. a few serious affiliates make most of the money.

This means that an affiliate can really dominate the market for low gravity products. Some of my affiliates have very little competition on specific PPC keywords, for example. Although I don't expect this to last long as I am going on a mass recruitment binge

[Alexa Smith]

Gravity was very relevant to me, I would always avoid high gravity products because there's far too much competition. It's much easier to do well, in principle, with low gravity products.

But it's obviously basic due diligence to check out the product and its sales page pretty carefully, as mentioned above!

At the moment, neither high gravity nor low gravity are relevant to me since (like very many others, and increasingly so all the time) I'm not using CB until they acknowledge and fix their long-standing affiliate-tracking failures and start treating people with some integrity, respect and honesty.

[James Schramko]

Originally Posted by nicholasb

gravity is just affiliate sales, the number of sales the actual product owner is making doesn't affect the gavity

Most product owners manipulate Gravity. It is NOT accurate.

You can make high conversions and stacks of money by choosing lower gravity products.

[stefanjames]

Gravity is the amount of people actually promoting the product. If you attack a product that has a low gravity you stand a chance of making a lot of money simply because it's an untapped product. But before you dive into any product with low gravity make sure the sales copy is good and you yourself would buy from it. If you think the sales copy sucks chances are no one else will buy from it. Just a tip to remember.

[aboutalhah]

I have a product on clickbank with gravity of 2 while I sold hundreds and hundreds of copies of this product.

How is that?

Easy: I sell it via paypal... I just put it on clickbank to see if I could get affiliates. Well you'd better go out and find them yourself...

Gravity is sometimes flawed... you need to know your niche, know the product, and if it's worth it, promote it.

Originally Posted by James Schramko

Most product owners manipulate Gravity. It is NOT accurate.

You can make high conversions and stacks of money by choosing lower gravity products.

[Steven Wagenheim]

Gravity is probably the most misunderstood and misleading stat in the whole
Clickbank marketplace.

The only thing you can really know for sure from gravity is that a product
with a very high gravity is very popular within a very popular niche and the
sales page is doing its job of converting.

And even at that, you don't know how well it's converting.

If an affiliate is dumping tons of cash into an Adwords campaign and making
only 1 sale per 200 clicks, but he's getting 1,000 clicks a day, he's bringing
in 150 sales a month but the page is only converting at a half a percent.

The numbers are there, but the actual conversion percent isn't anything
to write home about.

And if 300 affiliates are doing the same thing (but some don't have the
bucks to generate that many clicks daily) they may only make 5 sales a
month, are essentially going broke but still contributing to the gravity
points because they're making at least 1 sale in the period.

Gravity is the false priestess of the question "how well is this product
going to sell for me?"

[James Schramko]

Great point Steve.

There would be SO much money lost being thrown at poor converting but popular products.

[timpears]

Thanks Steven. I always suspected that gravity was a pretty bogus or useless number. CB is doing a sales job on the affiliates looking for products to sell, and that number sounds good, but really gives no useful information. They don't give the information I would like to have, such as, refund rate, conversion rate, volume of sale. I had a pretty decent formula, someone gave me, to estimate refund rate. And that is probably one of the most inportant things I can think of to know.

[visit_faraz]

Originally Posted by san34

OK, as someone who is a complete newbie, why does someone only choose a few products to promore? Why not choose 500 and just use the law of large numbers to get some sales. From what I thought some of you have said, you can get free sites and all of that from squidoo or something?

I may sound like a com plete moron here but am really just gettinbg my feet wet and if I do not ask, i will not know. Thanks

Hmm, the logic is good.
You could be building 500 landing pages or squidoo lenses for these 500 products and expect the law of numbers to work, but there is a slight problem.

Traffic.
How do you get traffic to those 500 pages?
To get decent traffic to even one of these pages will take some work,
or some money(if you use adwords, which is a little risky too)

So, how much work would it take you to get traffic to those 500 pages?
Just imagine how many articles you would have to write.
How much link building you would have to do.


and how much money would you have to spend on adwords ?

So, Traffic my friend, is the no.1 problem.

Therefore, most of the marketers start with one product,
start making sales and then move on to the next one.

But they will still not be able to do 500 products if they are not using adwords.
Although I am not sure whether even an adwords user would go for 500 products considering the amount of dollars they would need to spend.

Hope this answers your question.

Bye,
faraz