Daily mailings: How do you feel about them?

In my experience, as long as your mails reveal quality content your list actually wants to read (meaning they're not just email promos), there's absolutely nothing wrong mailing everyday or every second day.

It's all about delivery quality, regardless of whether it's once a day or once a week.

I'm not a fan of the daily mailings.

I think it tells you something about the marketer.

No matter how they try and sugar coat it, a marketer who is mailing you new products every day of the week doesn't truly have your best interests at heart.

You should only hear from a marketer when they have come across something that will truly help take your business to the next level -- anything else is just going to sidetrack you from your ultimate goal... and make the affiliate some commissions.

The best thing you can do is unsubscribe from all the temptations. If you don't know about all the new shiny objects being sold, then you can't buy them.

The less temptations you have, the better.

If I get a daily mails I unsuscribe unless it has very helpful content.
Daily mails is mess,I use my mail for my use,when I get daily mails I actually need to spend a lot of time on just deleting or reading them.

I just ignore or unsubscribe email that i don't want to read.

I wan't going to be the one to bring this up, but I'm glad someone did. With all the reading I do about list building and proper list usage around here, I've been really surprised at the number of people here who really abuse their list.

Nothing but e-mails promoting other products. And I'm not just talking every day. There have been couple of them who sent me stuff every two - three hours, around the clock. I'd wake up and have 3 or 4 e-mails from the same person in my box. That's just abuse, period.

When I mail, I try and provide something solid. Usually that comes after a few days or a week of researching - not daily.

Really though, it depends on your niche - is a lot happening? If you niche is image driven, then folks may look forward to a new image everyday (like silly cats or funny stuff or even hot chics, etc). Same goes for daily events or roundups (news, etc).

It's no different than writing articles or submitting content: quality over quantity. Anyone who emails that frequently is unlikely to be sending quality stuff.

I send to my list about 3-4 times per week, because i do want to burn my list and annoy them. I make sure ever email I send is extremely high quality and something people want to read.

I hate daily mailings I quickly add these to my junk mail box. Weekly is sufficient - sometimes less is more

I agree completely with Alexa!

It completely depends on the expectations you set and how you condition your list.

Don't be afraid to tell your list right upfront that you will be mailing them everyday - because then they come to expect it.

However, you must stay consistent. You can't set the expectation of a daily mailing and then condition them to be used to it - then switch to every other day for a few months - then try to go back to daily... It won't work.

Everyone always argues on "most optimal frequency" to mail subscribers and the realistic thing is there is "no optimal frequency" as it's all dependent on the style of the marketer, the niche, business goals, etc.

Some folks would never mail once a day (or more) even if you told them they could help more people and double or triple their profits...

Other folks would never think of mailing less than once a day because they are generating new leads and income every day...

You can never please all folks - but you can always create additional lists that they can join that you only mail weekly or something.

Just have to find what works best for your business and your marketing style and business goals and just stay consistent.

Cheers,
Coby

I would advise against it. Its just annoying.

I wouldn't even visit my best mate every day.

Consider moving away from auto followups and sending REAL emails (broadcasts) with highly useful/helpful information.

I definitely don't like daily mailings. I prefer to contact my own list every 2-3 days.

I do not like daily mailings. It doesn't take long at all for me to ignore and never open the emails. I prefer to have more infrequent higher value emails, with or without a pitch.

Daily emails are the worst, I find I just tune them out after a week or so. Its like that annoying co-worker who cant stop talking

I always email every day for the first week when someone joins my list but after that i slow things down a bit and message 2, 3 and 4 days

I can't see why anyone would email their list everyday unless they were heavily involved with ad swaps or they sell solo ads

If you're not giving good content every day then expect your open rates to drop a fair bit

If it's just a normal list I can't see how you would have that much to say where you have to email your list/lists every day

My clients love daily mailings. They know when they sign up they are going to receive an email every day with quality content they can use right then. And I deliver. I have an unsubscribe link in every message but almost all of them hang in. I have 365 messages, one per day, before they repeat and the subscribers love it. So tell them what they are going to get and deliver it.

I don't mind an email everyday, if the emails are giving me good information that I want or need. Or in some cases track a list because I have found myself on the list of a true professional.

But the lists that bother me are the ones that send me an offer everyday without ever giving me any good or new information. Just a pushy offer for a shiny object.

But what I seriously hate are those "Your business cannot possibly survive without this Shiny Object" then when you don't open the mail they segment you and send you the mail 2 or 3 more times. I keep a few of these around just to remind me to NOT MARKET LIKE THIS.

Then you see some marketers that have a great course. In this example a 30 day program that I really enjoyed. Not only did I learn a few things find an offer that I bought. But once the program was over nothing, no more emails. I enjoyed the course, it had a lot of terribly good info sprinkled with 5 or 6 products. But once it was over nothing.....wasted opportunity.

Basically the point that I am trying to share is there are lots of different ways to build a responsive list But you must know what your target group wants or expects from your relationship.

Good Luck.

When I buy a product - whether it's software or an ebook, I expect any follow-up emails to give me more information about the product or ebook.

If I get 7 emails in the next week or two promoting other people's products I'll unsubscribe.

At present I have bought three different amazon softwares and the three different sellers are constantly sending me emails every day - sometimes twice a day, to tell me about a new amazon WSO or product. I just unsubscribe from these.

However, I bought some software from another seller who, around weekly, gives me some tips on how to use my software. Occasionally, he will send me a promotion for another product so I'll take a look at it and decide whether to buy. This kind of marketing I can accept and I'll stay on his/her list because of the valuable information he sends me in between promotion emails.

I really think it is very crude for marketers to treat their lists as 'buying fodder'. In other words they think that if they've got you on their list they can send you any other offer they like and eventually you will buy from them. WRONG! I will simply unsubscribe from their list unless they are providing me with useful information about the original product I bought from them.

As the Buyer, when I join a list I expect more information in emails about the product I bought. As a Seller, I want to build a list so that I can make more money by selling other products.

But the Seller needs to understand the advantages of building a relationship with their buyers before they start promoting other products. Martin Avis is brilliant at this. His Kickstart Newsletter is a conversation which might include a promotion. And he only sends it once a week.

Joe

Joe

I HATE IT when people email me everyday with their sales offer. The emails dont even provide any value for me. People like this get unsubscribed from instantly.

Honestly,it gets me angry to get mailed everyday,some marketers will even mail you 2 or 3 times daily.Once i find such mails irrelevant,i simply unsubscribe.Good ridance to bad rubbish.

I usually unsubscribe from daily mailers. These type of mailers give me the impression that I'm their ATM. If the mailer offers ongoing tips, how-tos, etc.(better known as value) in addition to the offers, I will usually stay on the list.

If they are promos, I'll just hit the unsubscribe link

I feel very annoyed if it daily mail especialy if unsubcribe link doesn't work.i create 2 different email ,one for marketing business that got a lot of spam mail and the other one for personal mail with less spam mail.

No definitely not. Daily mailings are not very effective. Try every 3 days or so?

It's funny, there are some WSO sellers on this thread you don't see complaining when affiliates are mailing for THEIR "bright shiny object"... :rolleyes:

I consistently mail 5-6 times a week in the IM niche and mainly promote software, tools, or plugins... very rarely an infoproduct. These are things I know my list is interested in, want to hear about, and buy. Awesome stuff is being released all the time.

I get them in early when it's a dimesale or work out discounts with developers (recently my list got a chance to purchase a $99 plugin for $27)... that's value to THEM and value doesn't have to be free.

Every subscriber is different. If a person's not into my style that's fine, they unsubscribe. But let me tell you, every marketer who has a list is always selling SOMETHING.

I mail out every couple of days. 90% of what I mail is free stuff. Add ons for my scripts (for those who bought them), free graphics, plug ins, video tutorials. I try to give free stuff that I know my list can use. Then every once in a while I drop in an affiliate offer, but even then only if it really is something useful. I try to think. Would I buy this?

I think really it depends on the content of the emails. If someone is just sending me 4 line email promotions or exact swipe copy for products then ya, I'm going to unsubscribe pretty quickly.

On the other hand, if someone mixes in content with affiliate promotions I will be much more likely to read and respond to their emails

Dan Kennedy/GKIC emails every day, and if it weren't for me trying to study his methods, I would have unsubscribed long ago.

He has to be one of the most self centered egotistical people I have come across. It's surprising how he has such a cult following, and that is what I am trying to figure out.


Many so called "guru's" seem to violate the annoyance rules of daily emails.


I have also noticed that many products I've purchased in the past (not IM related) seem to be emailing allot between thanksgiving and now, promoting their products. I have used those reminders to unsubscribe from many mailing lists these last few weeks.

There are lots of generalizations and personal preferences stated in this thread, but the fact is, there are always exceptions and trade-offs. For example, a person that emails daily will make sales based on the volume of emails sent, but in many cases their open rate will be very low. Someone who sends once a week won't have as many offers out there, but will often enjoy a much higher open rate.

Point is, you have to find what you're comfortable with. There is no "best" way to do things that works for everyone. There is only what works best for you.

Interestingly the WORST group of people to ask any question
related to: "How many of you like to me marketed to?"
are marketers.

Hence you are asking the wrong group of people. Survey
your subscribers instead.

-Ray Edwards