Reason NOT to buy any GREAT products these days & what do to about it...

AndreVas · 08-28-2008, 10:31 PM

We all heard: Look over your product, and extract the VERY BEST most DEADLY effective strategy and give it away for free... in form of a video/report.

Because people will think: "If free is so good, his/her paid material must be 100x better! I'm buying this.".

Eben calls it: "Moving the free line."

So knowing that great product creators know this (usually mass marketed product launches) and they give away their BEST strategy in their free presell videos -- why bother then getting the product?!

Because you know you WON'T find 100x better information in their paid material.

For example the recent Frank video stated bad news gets higher open rates then good news. Well that's all one needs to know. Why get the entire course just to "hopefully" hear some more info about that strategy before it's implementation. Might as well discuss it on the forum.

Meaning: You can literally create a KILLER PRODUCT by extracting strategies from these free videos.

Solution: When doing presell videos with your BEST strategies, create a empty-fillers inside the discussed strategy. With phrases like "I'll show you exactly how to do this in the course".

In otherwords, give away the strategy but make parts of it incomplete, creating curiosity in the viewer, hence GIVING THEM A REASON TO BUY.

(This is different approach from giving away your best secrets and then saying "Get the course for more effective secrets like the one you just seen.")

Alex Sol · 08-28-2008, 10:36 PM

Hey!

I have seen Frank's video as well... So today I sent out an e-mail with the subject "bad news...". Guess what? I didn't get a better open rate. In fact, the same email with a subject line "I have a great offer for you" got better open rate.

Anyways, I don't think all products are worth buying, but some actually are great. The thing is, many of good marketers could teach you how to earn $10k, $15k ... even $20k... But there is no SECRET that will make you $1,000,000! Knowledge and work will get you there, but no someone's product.

Just my $0.02

Alex

08-28-2008, 10:31 PM	#1
AndreVas Student of Life War Room Member Join Date: Jan 2005 Location: Sydney, Australia Posts: 671 Thanks: 0 Thanked 34 Times in 27 Posts	Reason NOT to buy any GREAT products these days & what do to about it... We all heard: Look over your product, and extract the VERY BEST most DEADLY effective strategy and give it away for free... in form of a video/report. Because people will think: "If free is so good, his/her paid material must be 100x better! I'm buying this.". Eben calls it: "Moving the free line." So knowing that great product creators know this (usually mass marketed product launches) and they give away their BEST strategy in their free presell videos -- why bother then getting the product?! Because you know you WON'T find 100x better information in their paid material. For example the recent Frank video stated bad news gets higher open rates then good news. Well that's all one needs to know. Why get the entire course just to "hopefully" hear some more info about that strategy before it's implementation. Might as well discuss it on the forum. Meaning: You can literally create a KILLER PRODUCT by extracting strategies from these free videos. Solution: When doing presell videos with your BEST strategies, create a empty-fillers inside the discussed strategy. With phrases like "I'll show you exactly how to do this in the course". In otherwords, give away the strategy but make parts of it incomplete, creating curiosity in the viewer, hence GIVING THEM A REASON TO BUY. (This is different approach from giving away your best secrets and then saying "Get the course for more effective secrets like the one you just seen.")

08-28-2008, 10:36 PM	#2
Alex Sol Advanced Warrior War Room Member Join Date: Oct 2007 Location: Montreal, QC, Canada. Posts: 621 Thanks: 163 Thanked 160 Times in 55 Posts Social Networking Contact Info	Re: Reason NOT to buy any GREAT products these days & what do to about it... Hey! I have seen Frank's video as well... So today I sent out an e-mail with the subject "bad news...". Guess what? I didn't get a better open rate. In fact, the same email with a subject line "I have a great offer for you" got better open rate. Anyways, I don't think all products are worth buying, but some actually are great. The thing is, many of good marketers could teach you how to earn $10k, $15k ... even $20k... But there is no SECRET that will make you $1,000,000! Knowledge and work will get you there, but no someone's product. Just my $0.02 Alex
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