Is impulse buying possible for IM product?

5 replies
Is impulse buying possible for IM product?
I mean, when you are going to offer it, your customer won't think too much, to make a decission to buy.
#buying #impulse #product
  • Profile picture of the author rmolina88
    OTOs can easily turn into impulse buys.
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  • Profile picture of the author Dennis Gaskill
    Possible? I think it's very common.
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  • Profile picture of the author Greg guitar
    The first page of WSOs is much like the display rack next to the cash register at any store, and there are always at least several low priced, tempting offers made to get Warriors salivating, much as the candy at eye level for 4-6 year olds gets them nagging their caregiver for a fix. I bet a significant percentage of WSO sales are impulse buys.
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  • Profile picture of the author kurtbai
    I'm a WSO impulse buyer, I just couldn't resist, especially wordpress related products
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  • Profile picture of the author GailTrahd
    Price, sales copy, recommendations, scarcity and promises - all make for impulse buys, even in IM and especially with WSOs.
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