How do you define "Internet Marketing?"

poojabedi1

11 years ago

very easy and smart question, internet marketing means market your products or services on internet.

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Andrey Doichev

11 years ago

I'm a salesman. I sell products.
OR
I'm a marketeer, I make money by advertising

And no, not everyone is an IM. It's just a small part of the spectrum in my
opinion. You can be a blogger, product creator or just have an
internet based business where you sell your physical product
all without being a trueblood IM.

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George Wright

11 years ago

Selling stuff on the Internet

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jessiem

11 years ago

well...basically, it's all about making business online...marketing means "money"..

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FirstSocialApps

11 years ago

Originally Posted by jessiem

well...basically, it's all about making business online...marketing means "money"..

Ummm no it doesnt.

Originally Posted by Sean T Alexandre

Internet marketing is when an individual or a company uses the Internet as their medium to market their product or service.

Not true since most marketers promote other peoples products / services. In fact thats the difference between an IM and a non IM. IM's are focused on the promotion side, not the production side.

However to the OP:

From wikipedia:
"Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer."

Strictly speaking everyone who makes money online is to some degree a marketer. For example: the guy who works on Elance, must first sell himself to clients, he must have a strategy to build up a work history. Or I sell my own software, so I must have some marketing strategy. Even if it is something as simple as "Use affiliates" its still to some degree marketing. So really everyone regardless of what they do online is to some degree a marketer.

Now I do understand what you are getting at from this post. People throw around the word 'internet marketer' like its a catch all phrase. For example: I dont consider myself an internet marketer I consider myself a programmer, marketing is just a very small aspect of what I do. I would not consider a fiverr.com worker a marketer, though technically he is doing 'some' marketing in his job offer postings.

I would only consider a person a marketer if there MAIN business is advertising and or promoting products. This means if you create your products (like I do) then your main business is not promoting, its creating, so your not a marketer.

The truth is that IM has becaome a buzz word around here that people just throw about without even thinking about it. You need to understand that most people here on WF dont do this for a living, they just repeat what they hear others say without any real thought. (Not trying to be harsh on that statement, but it is what it is). Dont let it confuse you.

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Young Financier

11 years ago

Originally Posted by FirstSocialApps

Ummm no it doesnt.

Not true since most marketers promote other peoples products / services. In fact thats the difference between an IM and a non IM. IM's are focused on the promotion side, not the production side.

However to the OP:

From wikipedia:
"Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer."

Strictly speaking everyone who makes money online is to some degree a marketer. For example: the guy who works on Elance, must first sell himself to clients, he must have a strategy to build up a work history. Or I sell my own software, so I must have some marketing strategy. Even if it is something as simple as "Use affiliates" its still to some degree marketing. So really everyone regardless of what they do online is to some degree a marketer.

Now I do understand what you are getting at from this post. People throw around the word 'internet marketer' like its a catch all phrase. For example: I dont consider myself an internet marketer I consider myself a programmer, marketing is just a very small aspect of what I do. I would not consider a fiverr.com worker a marketer, though technically he is doing 'some' marketing in his job offer postings.

I would only consider a person a marketer if there MAIN business is advertising and or promoting products. This means if you create your products (like I do) then your main business is not promoting, its creating, so your not a marketer.

The truth is that IM has becaome a buzz word around here that people just throw about without even thinking about it. You need to understand that most people here on WF dont do this for a living, they just repeat what they hear others say without any real thought. (Not trying to be harsh on that statement, but it is what it is). Dont let it confuse you.

Wtf? Did you just say my meaning isn't true only to say the same thing I said? Okay...a lot of Internet marketers promote someone else's product....how does that make what I said not true? They're still using the Internet as a platform to market a product or service. I also didn't say anything about IM'ers producing products. Even if they did produce their own physical products, promoting them via Internet would still be Internet marketing.

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FirstSocialApps

11 years ago

Originally Posted by Sean T Alexandre

Wtf? Did you just say my meaning isn't true only to say the same thing I said? Okay...a lot of Internet marketers promote someone else's product....how does that make what I said not true? They're still using the Internet as a platform to market a product or service. I also didn't say anything about IM'ers producing products. Even if they did produce their own physical products, promoting them via Internet would still be Internet marketing.

Not really. I dont want to get into a huge debate on semantics but what I was saying is that it depends on what the user spends most of his time doing. Using myself for an example: I spend 90% of my time writing software. 10% of my time marketing. Most of my sales come from affiliates, who spend 90% of there time with marketing. Im not an internet marketer. Im a software developer. The affiliates are internet marketers.

What I was trying to say, and what Im saying now, is that in order to be considered an internet marketer (by my definition, which is what the OP asked for) You must spend the majority of your time marketing. If you creating your own products and spending the majority of your time creating products, then your not a marketer, you a writer, programmer, video maker, whatever .. that just happens to do a little marketing on the side.

Thats all I was saying. Sorry for the confusion.

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salegurus

11 years ago

Why does this bother you? Who cares what the h#$$ people call it, maybe focus on ways to make money instead of titles...

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talfighel

11 years ago

You explain it this way:

You take a product and you sell it online. Whether it is a physical and tangible product or an info product that can be downloaded on the internet.

Make money online is the same. You sell products to people who need them and these products show these guys and ladies how to do the same.

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Young Financier

11 years ago

Internet marketing is when an individual or a company uses the Internet as their medium to market their product or service.

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JohnMcCabe 11 years ago

Wouldn't "Internet Marketing" mean the marketing of Internets? :p

I hear people say 'I'm an Internet Marketer' or 'I do Internet Marketing' and I have to resist the urge to ask them how many Internets they've actually sold.

Seriously, outside of forums like this, where the term is a useful shorthand, I never use the term. If someone asks what I do, I tell them I run a small publishing and promotion company. If they press, I tell them I use the Internet to both promote and distribute products.

It seldom goes beyond that.
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jipolis7

11 years ago

Provision and promotion of products and services online.

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Moneymaker2012

11 years ago

Promoting product via internet. Without even knowing each other. Like most of the times buyer do not know who is the seller and seller do not know who is the buyer :S

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Christopher Fox

11 years ago

Originally Posted by ashloren

I ask because I noticed there seems to be a blurry line between "Internet Marketing," "Making Money Online," "Online Entrepreneur," "Home-Based Business," and those sort of things.

I think the blurriest line is the one that defines what the acronym actually stands for. Information Marketing is probably one of the things near the root of the term. If you look at the big 'Internet Marketing' names in the game, a significant portion of them sell information. 'Products' which really aren't physical products, but is merely digital information. The whole 'product creation/drive traffic to squeeze page' thing.

Internet marketing is simply using the internet to market. An Internet Marketer, IMO, is a seller of information. Your typical information product creator. If you sell something other than an information product, like a service, I don't think you are an Internet Marketer, even though you use the internet to do your marketing.

However, plenty of folks are making money selling physical products and services - but I don't consider them Internet Marketers. Perhaps in the general sense, but in the proper noun sense of the phrase, defining an actual person involved in a specific money making process, I think an IMer is an information seller who uses the internet.

In the end, I think the term that best describes the whole of the business activities of the people who participate on this site is more along the lines of an Internet Entrepreneur or Internet Business Owner. A much larger category, encompassing many sub-categories (like an Internet Marketer, freelance web developer, freelance writer, ecommerce site owner, etc.), where those sub-categories all use the same techniques to drive traffic and convert or at the very least have the same common goal if the methods differ - the actual 'internet marketing' part of your business.

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robestrong 11 years ago

It's easy to make a narrow definition of it, but I see it quite simply: using the internet to make money. If that means making a sale from a brick and mortar shop after they saw your website, or if they signed up to a subscription service, if they're on an email list, it doesn't matter, as long as you're using the internet to make money.
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- FirstSocialApps 11 years ago
  
  Originally Posted by robestrong
  
  It's easy to make a narrow definition of it, but I see it quite simply: using the internet to make money.
  
  See this is what I was saying before, I was trying to debunk people who think like this.
  
  So by your definition a person who:
  
  Writes code on Elance is an internet marketer.
  Writes articles as a freelancer is an internet marketer.
  Sells products on Ebay is an internet marketer.
  Flips domains is an internet marketer.
  Does tech support using skype and teamviewer is an internet marketer.
  
  None of these things make you an internet marketer, though some of them have a small amount of marketing integrated. I wouldnt ask any of these people to create a sales page and launch strategy for my software, or for company branding advise, or for how to maximize social media for maximum engagement with potential clients and expect them to be experts in these things. I would expect a true marketer to know these things however.
  
  The internet part is irrelevant, thats just the vehicle. Its still really just marketing. A marketer is a person who spends the vast majority of his time doing .. you guessed it .. marketing.
  
  By the way lots of people make very good money as marketers, it is indeed a business. Every single full time affiliate is a marketer. Its there job to 'market' the product for the people who create it. There commission is there marketing fee.
  
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dannygnenerate

11 years ago

Q: What is internet marketing?

A: Marketing products or services online.

The woman asks the man, "what do you do for a living"?

The man responds, "I'm an internet marketer".

The woman... "What does an internet marketer do"?

The man... "If a company has a product or service, I'll market them online. So in other words, I get paid by businesses to spread the word about their products or services in the avenues of the internet so they can make sales or just spread their information."

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Tina Golden 11 years ago

Everyone's definition is different because it's not a business, but people in this arena seem to want it to be a business so they frame the definition in that perspective. The only time I refer to myself as an IMer is here or in similar groups/forums. Internet marketing isn't what I do, but one way that I use to do what I do in my business.
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Gengis

11 years ago

It's very simple. Internet marketing is selling services or products using the Internet.

Gengis

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BeauJustin

11 years ago

I just wrote an article about internet marketing vs traditional marketing.

My definition for traditional marketing is:
"You, the prospective marketer, will, within certain niches, try to formulate
messages that will appeal to the masses in hopes that they will then make
the decision to follow through on various calls to action, to either a.) make a
purchase, or b.) seek more information about the product."

My definition for Internet Marketing:
Exactly the same as above.

Unfortunately Internet Marketing has become synonymous with "Making
Money Online", which is a separate thing, and I might add, a track that
typically leads to heartbreak and disappointment.

Stop thinking of yourself as being part of something other than marketing.
You are in marketing. That you happen to use the internet for a majority of it
is irrelevant. Traditional marketers use the Internet, as well.

If people ask me what I do, I tell them I am in marketing, and if details are
relevant to the conversation, I'll give them some.

I kind of like the ring of "I own a marketing business".

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tagalog

11 years ago

I run a College teaching Hypnotherapy and sell the course online.

The Warrior Special Offers are for Internet Marketing, or so I have been told.

Would I be able to sell my course as a WSO? I think not.

I have always thought of myself as an Internet Marketer, but the question still remains - what is Internet Marketing?

It is like asking what a 'driver' is. Someone who 'drives', but what does he or she drive?

I'm off to bed to sleep on it:-)

btw, what is a sleeper? Someone who sleeps or somewhere to lay a railway line on?

I'm confused, but enjoyed reading the posts here. Thank you.

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Paul Gram

11 years ago

Internet Marketing is the method of marketing products and services online, not a business in and of itself. That's how I define it anyway.

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JohnMcCabe

11 years ago

Originally Posted by tagalog

It is like asking what a 'driver' is. Someone who 'drives', but what does he or she drive?

I'm off to bed to sleep on it:-)

btw, what is a sleeper? Someone who sleeps or somewhere to lay a railway line on?

I'm confused, but enjoyed reading the posts here. Thank you.

A driver is a golf club with a long shaft, large head and almost vertical front face. What does it drive? Golf balls, often in unpredictable directions, and it drives golfers crazy.

A sleeper is a railroad car designed such that the seats convert to sleeping berths at night. Or a foreign agent inserted into a culture who assimilates without notice until activated on an mission at some future date...

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tagalog

11 years ago

Originally Posted by JohnMcCabe

A driver is a golf club with a long shaft, large head and almost vertical front face. What does it drive? Golf balls, often in unpredictable directions, and it drives golfers crazy.

A sleeper is a railroad car designed such that the seats convert to sleeping berths at night. Or a foreign agent inserted into a culture who assimilates without notice until activated on an mission at some future date...

Thanks John, I now like the Warrior Forum even more than I did before:-)

I thought a sleeper was something you put on your foot (feeble attempt at a joke).

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LaineM 11 years ago

Internet Marketing has different meanings for everyone. For myself, it means to apply standard marketing rules over Internet. So the 4 Ps (Price, Promotion,Product,Place) must be calibrated in such a way so that they work on the Internet. Internet Marketing is not Google; it is not ClickBank; it is not Paypal, eBay, selling ebooks or be an Amazon affiliate. Internet Marketing is, when you have one product or service on the Internet from the one side, and revenue from the other side. Everything that you do in the middle in order to reach from one side to the other is IM.
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travlinguy

11 years ago

In this finite universe it most often refers to selling MMO stuff. In a much broader sense it's making products and services available online. Whether you're selling cheesy $5 articles or Boeing 747s, if you're stuff is available online you're using the Internet for at least part of your marketing.

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ferdmag 11 years ago

Yes, most often people don't understand what internet marketing really stand for. Giving them this as an answer when they ask what you do, is simply a beg for more questions. So I thought it best to say "I am a marketer", and most of the time, it seldom go beyond that.

But hoenstly, its a bit hard to try and explain internet marketing and things surrounding it too, especially, somebody that knows nothing about the World Wide Wide except how to search Google and how to open a free Yahoo or Gmail account.

You would also get more probes if your response is something like "I make money online", "I run an online business", and stuffs like that. A weird industry indeed
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alandijulian

11 years ago

My simple opinion is : Internet marketing is technique how to promote /or selling your service and product /or peoples product (affiliate) which use internet as media of marketing..

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barickiza

11 years ago

Internet marketing do market research, build goodwill, define and promote products and services and position them in the market, it creates customer interest and sales opportunities, follow the trend of activity on the site, evaluates and adopts measures to improve the business strategy. Additionally, sales marketing specify all the elements of the logo to pricing and sales.

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rossm

11 years ago

Internet marketing is identifying a group of people with a common problem, developing methods of driving these individuals to a page or site which solves the problem, via the medium of the internet.

The biggest issue most newbies have bringing the buyers and sellers together, this is the "marketing bit". Loads of help and info on this forum, keep asking and you'll get your answers.

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How do you define "Internet Marketing?"

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