Questions regarding article syndication (after much research)

4 replies
I spent a whole day reading up on all the article marketing info over here and I'm thinking of investing my efforts into developing it as my primary traffic source. There are a few questions I have that I couldn't find answered elsewhere.

1) What I'm wondering is, how can I determine whether it will be a good traffic model for my niche?

The site is going to be in the dieting category, but a very specific type of dieting (There are only two products at the moment available for it). My plan is to throw a few reviews of the products on the site and have a combination of short SEO'd articles along with longer articles specifically for syndication (Published on my site first.)

2) Is it important for the articles for syndication to be exactly the same on my site and the article directory? I ask because I was considering having a decorated version of the article with pictures or videos on my site while putting up a plain text version on the directories. I'd probably have to change a few sentences here n there to maintain the flow of the article if I did this so I'd like to account for that.

3) Can you place backlinks to your site in the body of the article? If yes, how many and what's a good practice to go about it? Would you do this in the first article you send to a publisher when trying to contact them?

4) As far as the resource box goes, I'm thoroughly confused as to how I should implement it into my article. Could you give me a few examples of how the resource box is structured? I read one of Alexa's posts in which she suggests just adding it as the last line or two when approaching a publisher for the first time. But in what format?

Do you say "[Name] is a fitness author blah blah and you can read more on his website www.site.com, you will also get his free report "," by signing up"?

(Not sure if I should incentivize the resource box either but I've seen it done)

Anyway, thanks in advance for all your help. Looking forward to your replies.

Jake
#article #questions #research #syndication #traffic #viable
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by seriousjake View Post

    1) What I'm wondering is, how can I determine whether it will be a good traffic model for my niche?
    I don't know. I think probably I've always simply assumed that content syndication would be a good traffic model for every niche I've ever tried, and just been lucky every time. (It doesn't have to work very well for it to be overwhelmingly better than SEO traffic, anyway, does it?).

    I can certainly see no reason why it wouldn't be, for what you suggest.

    If I were venturing into that niche (and something with a very specific type of dieting with only a couple of current products for it would probably be exactly how I'd want to venture into it, myself), it wouldn't occur to me at all that article marketing might not work.

    Originally Posted by seriousjake View Post

    My plan is to throw a few reviews of the products on the site and have a combination of short SEO'd articles along with longer articles specifically for syndication (Published on my site first.)
    I haven't done this, but my guess is that the "short, SEO'd articles" may be of no additional value at all. I'm saying this without knowing exactly what the niche is, and I may be mistaken for reasons related to that.

    Originally Posted by seriousjake View Post

    2) Is it important for the articles for syndication to be exactly the same on my site and the article directory?
    Mine are always the same, so I don't know (not doing very well here, am I? ).

    Originally Posted by seriousjake View Post

    I ask because I was considering having a decorated version of the article with pictures or videos on my site while putting up a plain text version on the directories.
    I have some pictures on my sites (just not very many, I think, compared with "most marketers"), including "inside the articles" with the text wrapped round them, and it's never occurred to me that this makes any difference. I don't and won't use video, because my subscribers tell me they hate it (so much so that I do, myself, too), so I can't comment on that.

    Originally Posted by seriousjake View Post

    I'd probably have to change a few sentences here n there to maintain the flow of the article if I did this so I'd like to account for that.
    My guess is that this isn't going to make any difference at all. Reluctant though I am ever to put anything "not previously published" into an article directory, or anywhere else, really. For myself, I'd instinctively try to do this along the lines of "having more sentences in the copy on my site and missing one or two of them out in the versions for syndication", rather than vice-versa, but it may not make any difference anyway.

    Originally Posted by seriousjake View Post

    3) Can you place backlinks to your site in the body of the article?
    Finally a question I can actually answer.

    It depends on your relationships with the people publishing them. Generally, as you get to know publishers better and better (which of course you do, because it's a real relationship-building business), you can "get away with more" and try doing this sort of thing. (My own feeling about the specific example we're discussing here, of having links in the body of the article, is that it makes very, very little difference indeed, though: if people won't read the whole article and still want to see more, then I probably have nothing to offer them anyway, in the long run).

    Originally Posted by seriousjake View Post

    If yes, how many and what's a good practice to go about it?
    "How many" varies - it's not up to you to decide, is it? I don't know what's a good practice to go about it because I don't think it really matters anyway.

    Originally Posted by seriousjake View Post

    Would you do this in the first article you send to a publisher when trying to contact them?
    No - definitely not.

    With the first article I send someone, I just want to get my high-heeled foot in the door, and give them no problems, no reasons for hesitation, deviation or repetition, no reason to ask the audience, phone a friend, or do anything other than say "thank you" and publish it quickly.

    Once they've published one or two, it's a whole different ball-game, because you've effectively formed a working relationship.

    Originally Posted by seriousjake View Post

    4) As far as the resource box goes, I'm thoroughly confused as to how I should implement it into my article. Could you give me a few examples of how the resource box is structured? I read one of Alexa's posts in which she suggests just adding it as the last line or two when approaching a publisher for the first time. But in what format?
    Plain text. Don't think of it as a "resource-box" (other than for Ezine Articles, where they call it that). Just don't be "salesy"/"pushy". Err on the conservative side. Don't try to make it a "call to action". Further comments here and here: http://www.warriorforum.com/main-int...ml#post7141838

    Originally Posted by seriousjake View Post

    Do you say "[Name] is a fitness author blah blah and you can read more on his website www.site.com, you will also get his free report "," by signing up"?
    Sounds alright? I'm not sure I'd mention the "free report" (or call it that). Perhaps especially not the first time? Maybe when you've had one or two published, you could try that (in fact, I would - I'd expect to "get away with it" then). I wouldn't put that in the EZA copy because I think it will inhibit people from publishing the article. I'm very conservative about this and expect many people to disagree with me about it.

    The main reason I'm very conservative about it is that (from my own limited testing, such as it's been) I don't really believe that "more aggressive resource-boxes" achieve anything anyway, in article marketing, so there's absolutely no point in taking any chances of not getting the article published by someone, over this point.

    Originally Posted by seriousjake View Post

    (Not sure if I should incentivize the resource box either but I've seen it done)
    Yes, so have I. I wouldn't hesitate later, if you want to try it, once your foot's already in someone's doorway.

    Originally Posted by seriousjake View Post

    Looking forward to your replies.
    Mine were not up to much, here. But that's a compliment to your questions, which are perceptive, appropriate, considered and not trivial at all. You'll do ok, anyway (I already knew this, though, from some of your earlier posts!).
    {{ DiscussionBoard.errors[7544135].message }}
  • Profile picture of the author seriousjake
    That actually helped a lot. At this point in my research I need to make quick decisions and close these minutiae before wasting time I could spend on execution. Your perspective helped with exactly that. Thanks for the encouragement too.

    Now all that's left is to write something coherent, clever, informative, insightful, inspiring and hilarious. Ad infinitum. Oh boy.
    {{ DiscussionBoard.errors[7544408].message }}
    • Profile picture of the author JohnMcCabe
      Alexa (as usual) didn't leave much for me to add.

      Your syndicated article is really just the first step in what you want to be a continuum from total stranger finding your content for the first time, to a trusting subscriber to a raving fan (the kind who tells others about you).

      Your 'resource box' has really one main purpose - to let the reader know that you have more for them, should they want it.

      Here's an example (for a fictitious fishing site):

      [Last real line of article]

      John has been fishing since he was old enough to hold a pole on his parents' dock. And being a lifetime fisherman, he loves to talk fishing (and tell fish stories). Want more from John? Look here...
      {{ DiscussionBoard.errors[7544616].message }}
  • Profile picture of the author seriousjake
    Thanks John, that's the kind of example I was looking for. The continuum concept is a useful way to keep things in perspective.
    {{ DiscussionBoard.errors[7544726].message }}

Trending Topics