What is a Good Clickbank Gravity?

[dirk1234]

Hi guys, I'm new to clickbank (also use "cj") and I'm curious what level of gravity to look for in a product to promote.

I appreciate all replies.

[MikeMarin]

100 is a good gravity but you can find profitable products with a gravity as low as 10. Make sure take a look at how long the product has been around for. You can go to cbengine.com and at the bottom it will show you the history. If the Product is new the gravity could be inflated from a product launch.

~Mike Marin

[ProductCreator]

Have a look around, there is a thread about this posted in the last 2 days. Gravity is not everything. Certainly I don't agree with going for g=100 minimum.

[XiahouDun]

It dependes on the niche. I think anywhere between 30-80 is worth promoting.

[Steven Wagenheim]

Everybody has their own theories on gravity.

For what it's worth...here's mine.

First of all, gravity can be one of the most misleading stats in the Clickbank
marketplace.

The way it's computed doesn't account for how many sales an affiliate
makes. It only accounts for how many affiliates make sales within a certain
period of time.

So let's say you have 1 product that has a gravity of 20.

It is quite possible that those 20 people are each selling 30 unites a month,
which really isn't that hard to do. Most products that I actively promote
through Clickbank bring me a sale a day. That would mean that those
20 affiliates made a total of 600 sales for that product for the month.

Now, let's say you have another product with a gravity of 300. It is quite
possible, because of the intense competition, that each of those 300
affiliates are making only 2 sales a month. You still come out to 600 sales
a month, but the affiliates are making a lot less money.

This is the trap that affiliate marketers get caught up in, especially
those just starting out. They see a product with a gravity of 300 at the
Clickbank marketplace, number 1 in the listings, and jump all over it thinking
that they're going to make sales like crazy.

Then 30 days go by and they've made maybe 3 or 4 sales...if that.

And they wonder why.

Even I eventually abandon products when the gravities get too high, and I
consider myself a fairly competent affiliate marketer, coming in within the
top 3 or 4 affiliates whenever a contest comes around.

Yet, when I promoted a recent product, at least at the beginning, making
a sale a day, once the gravity for that product hit 300, my sales almost
stopped. There was just no way I could compete with so many affiliate
links floating around the net without having to put an enormous amount
of effort into promotions.

Why bother when I can take a brand new product, with no gravity at all,
that nobody is promoting, and turn it into a big money maker for me?

Yes, you have to know how to pick them and you have to know how to
go about promoting them. But I have taken products that we virtual
unknowns and put them on the map.

Having said all that, if you're not sure you can figure out how to pick the
winners, then look for products that have gravities of around 20 to 30.

These gravities prove that the sales page converts and at the same time,
they're low enough that you're not banging heads with 300 affiliates.
Even gravities of 100 are too rich for my blood. I don't want to work any
harder than I have to.

Anyway, that's my theory on what a good gravity is. But truthfully, even
a product with no gravity can be sold.

[Bruce Wedding]

For the record and I'm too tired to show you the math...

For a "stable" Clickbank product on sale for more than ~24 weeks, the approximate number of distinct affiliates will be:

Gravity x 1.79

So a gravity of 20 means 35 affiliates. A gravity of 100 means 179 affiliates. If you read the definition of gravity, it will be clear to you why this is true. Saying 20 means 20 affiliates is incorrect unless every one of them made one sale the day you looked at the gravity and nobody made a sale for the previous 8 weeks.

ETA: As far as sales, the only thing you can deduce is that each affiliate made at least 1 sale. There is no more information available to determine any more than that. They could have made 1000 each.