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#1 |
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Warrior Member
Join Date: Apr 2009
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Hi guys, I'm new to clickbank (also use "cj") and I'm curious what level of gravity to look for in a product to promote.
I appreciate all replies. |
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#2 |
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Warrior Member
War Room Member
Join Date: Mar 2009
Location: Massachusetts, USA
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100 is a good gravity but you can find profitable products with a gravity as low as 10. Make sure take a look at how long the product has been around for. You can go to cbengine.com and at the bottom it will show you the history. If the Product is new the gravity could be inflated from a product launch.
~Mike Marin |
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#3 |
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a.k.a. Chris Kent
War Room Member
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Have a look around, there is a thread about this posted in the last 2 days. Gravity is not everything. Certainly I don't agree with going for g=100 minimum.
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#4 |
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Active Warrior
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Join Date: Jan 2009
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It dependes on the niche. I think anywhere between 30-80 is worth promoting.
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#5 |
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Content & Copywriting Wiz
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Join Date: Dec 2006
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Everybody has their own theories on gravity.
For what it's worth...here's mine. First of all, gravity can be one of the most misleading stats in the Clickbank marketplace. The way it's computed doesn't account for how many sales an affiliate makes. It only accounts for how many affiliates make sales within a certain period of time. So let's say you have 1 product that has a gravity of 20. It is quite possible that those 20 people are each selling 30 unites a month, which really isn't that hard to do. Most products that I actively promote through Clickbank bring me a sale a day. That would mean that those 20 affiliates made a total of 600 sales for that product for the month. Now, let's say you have another product with a gravity of 300. It is quite possible, because of the intense competition, that each of those 300 affiliates are making only 2 sales a month. You still come out to 600 sales a month, but the affiliates are making a lot less money. This is the trap that affiliate marketers get caught up in, especially those just starting out. They see a product with a gravity of 300 at the Clickbank marketplace, number 1 in the listings, and jump all over it thinking that they're going to make sales like crazy. Then 30 days go by and they've made maybe 3 or 4 sales...if that. And they wonder why. Even I eventually abandon products when the gravities get too high, and I consider myself a fairly competent affiliate marketer, coming in within the top 3 or 4 affiliates whenever a contest comes around. Yet, when I promoted a recent product, at least at the beginning, making a sale a day, once the gravity for that product hit 300, my sales almost stopped. There was just no way I could compete with so many affiliate links floating around the net without having to put an enormous amount of effort into promotions. Why bother when I can take a brand new product, with no gravity at all, that nobody is promoting, and turn it into a big money maker for me? Yes, you have to know how to pick them and you have to know how to go about promoting them. But I have taken products that we virtual unknowns and put them on the map. Having said all that, if you're not sure you can figure out how to pick the winners, then look for products that have gravities of around 20 to 30. These gravities prove that the sales page converts and at the same time, they're low enough that you're not banging heads with 300 affiliates. Even gravities of 100 are too rich for my blood. I don't want to work any harder than I have to. Anyway, that's my theory on what a good gravity is. But truthfully, even a product with no gravity can be sold. |
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#6 |
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Master Persuader
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Join Date: Apr 2006
Location: Houston, TX, USA.
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For the record and I'm too tired to show you the math...
For a "stable" Clickbank product on sale for more than ~24 weeks, the approximate number of distinct affiliates will be: Gravity x 1.79 So a gravity of 20 means 35 affiliates. A gravity of 100 means 179 affiliates. If you read the definition of gravity, it will be clear to you why this is true. Saying 20 means 20 affiliates is incorrect unless every one of them made one sale the day you looked at the gravity and nobody made a sale for the previous 8 weeks. ETA: As far as sales, the only thing you can deduce is that each affiliate made at least 1 sale. There is no more information available to determine any more than that. They could have made 1000 each. |
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