[Video Marketing Strategy Tips] For Video Content

11 years ago

Did you make this one by camtasia's usage? If so I think you have done a good job but maybe by using more ones you can do better than that.

By the way it's a nice video

Thanks
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Shaolinsteve

11 years ago

Originally Posted by Zack93

Did you make this one by camtasia's usage? If so I think you have done a good job but maybe by using more ones you can do better than that.

By the way it's a nice video

Hi Zach,

Yes I used Camtasia to make the video. What do you mean by "maybe by using more ones you can do better than that"?

Thank you for your reply

Thanks
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Ron Desi

11 years ago

I think it's a useful video overall but it is a bit slow. You do a lot of talking that I think could have been sped up or abbreviated. I'd say try to get the video under 5 minutes for this type of "how to". Hope that helps a little

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Shaolinsteve

11 years ago

Originally Posted by ron7519

I think it's a useful video overall but it is a bit slow. You do a lot of talking that I think could have been sped up or abbreviated. I'd say try to get the video under 5 minutes for this type of "how to". Hope that helps a little

Hi Ron,

Thanks mate appreciate the feedback. Looking back on it it does drag on a bit, I wouldn't say my voice has the most uplifting voice either lol.

I will definitely take this into consideration for my next "quick tip" videos keeping it between 3-5 minutes long.

Thanks Again.

Thanks
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Ron Desi 11 years ago

@windu - it depends on what you want to do with the video. IMO the spokesperson / taking head style videos are the best for sales conversations. For instruction, the whiteboard / fast-drawing style is good. Product demos can be used as informational or sales depending on how they're structured and produced. There's also the kinetic text style which I think is good for short, zippy sales videos.

The worse in my opinion are the animoto style videos. Unless there is a very compelling message and/or great photography, I think they don't convert well. I think they're good for family collages of photos...but not much else.
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RabbitAnimate

11 years ago

thanks for the tips, as for creating video. which one do you prefer ?, slideshow video ?, or creating a video tutorial that show how to do something ?

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Shaolinsteve

11 years ago

Originally Posted by Windu

thanks for the tips, as for creating video. which one do you prefer ?, slideshow video ?, or creating a video tutorial that show how to do something ?

Sorry Windu, must have missed your post.

I think Visual tutorials are always more effective. I get so tired watching slide after slide too. Personal opinion of course.

If I had the tools I would aim to crank some some good quality videos on the future like Frank Kern however I must look into where I find a "BIG ASS WHITEBOARD"

I just need to work on tweaking my videos using peoples great recommendations here, then hopefully I will be on the right track!

Thanks
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JohnMcCabe

11 years ago

Originally Posted by Shaolinsteve

Hi Ron,

Thanks mate appreciate the feedback. Looking back on it it does drag on a bit, I wouldn't say my voice has the most uplifting voice either lol.

I will definitely take this into consideration for my next "quick tip" videos keeping it between 3-5 minutes long.

Thanks Again.

Your voice is fine. Your delivery isn't. Just editing out all the ums, ahs and youknows would shave a minute or two right off the top.

I'm not sure what I watched, but I had a hard time actually extracting a useful tip from the video.

I did watch all the way through, but only because I was watching to give feedback. If I'm watching for the tip, I'm out in the first minute. Give me the tip, plain and clear, then go back and explain it. Finish by giving the tip again.

You need to spend more time on your outline and what's important, spend time rehearsing instead of trying to wing it, and edit afterwards. Nice try, though.

Thanks
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Shaolinsteve

11 years ago

Originally Posted by JohnMcCabe

Your voice is fine. Your delivery isn't. Just editing out all the ums, ahs and youknows would shave a minute or two right off the top.

I'm not sure what I watched, but I had a hard time actually extracting a useful tip from the video.

I did watch all the way through, but only because I was watching to give feedback. If I'm watching for the tip, I'm out in the first minute. Give me the tip, plain and clear, then go back and explain it. Finish by giving the tip again.

You need to spend more time on your outline and what's important, spend time rehearsing instead of trying to wing it, and edit afterwards. Nice try, though.

LOL thanks John. I don't know what it is with the ums and all, that's something I really need to work on or edit it out as you mentioned.

"I did watch all the way through, but only because I was watching to give feedback. If I'm watching for the tip, I'm out in the first minute. Give me the tip, plain and clear, then go back and explain it. Finish by giving the tip again."

That's a clear explanation and an extremely useful one. I highly appreciate it!

Thanks

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talfighel

11 years ago

Next time, try to talk less and show your visitors what they should do in a quick way.

I watched your video and after a minute, I had to leave because I got bored very fast.

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Shaolinsteve

11 years ago

Originally Posted by talfighel

Next time, try to talk less and show your visitors what they should do in a quick way.

I watched your video and after a minute, I had to leave because I got bored very fast.

After one minute?

Unless I was writing this video on a blog I doubt I could make a video barely talking and still making sense of it.

I will take your notes into consideration and I will take a chunk of it out. As this is video content only, I don't think I could say much less without explaining the process as if It was on a blog for example. Any Ideas?

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Robin Blinds

11 years ago

Um.. I think ...um .. you should ... umm ...try and stop saying "Um". This would ..um .. be my number one ...um ... tip for ...um ... you.

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Claire Koch 11 years ago

actually you have such a gentle voice the ums didnt bother me at all.
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- Shaolinsteve 11 years ago
  
  Originally Posted by Claire Koch
  
  actually you have such a gentle voice the ums didnt bother me at all.
  
  My girlfriend told me this too, I guess I should take more time going over the entire steps of the video rather than trying to think on my feet. But Thank You for being nice about it :p
  
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  Marty S 11 years ago
  
  Stopped watching before 1 minute. You only have 10-15 seconds to convince a viewer you are NOT going to waste their time.
  
  Cut down your video intro to 5 seconds or less, then immediately lead into a major issue or question your viewer NEEDS to know about. For example, your opening statement should say something like "Have you tried Youtube video marketing before, only to discover your efforts have failed - miserably? Well keep watching as I am about to show you 3 phenomenal marketing tips to get your video to page ONE in Google!"
  
  From what I saw your current video needs a complete make-over.
  
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  Ron Desi 11 years ago
  
  I like your voice and the ums and ahs didn't bother me. I know that's a pet peeve of some folks but I didn't even notice. Your voice is actually rather "soothing" and calming. You could go into the meditation niche and create meditative MP3 files
  
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BeeJay

11 years ago

It wasn't bad, nothing wrong with your voice. I think what talfighel might be hinting at is that viewers generally have super short attention spans, so instead of starting off talking about the youtube layout, get right into the meat of your topic. Hit 'em up with something cool right off the bat, or even just tell them that you have a really awesome tip that is going to (insert benefit to viewer here).

Keep them on the hook long enough to see that your content is good.

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Claire Koch

11 years ago

great advice. Tafinagle I used to run with him in the plug in profit area. He is well knowledgeable he's been here since the early 2000's and he got you to write this too. I'd take this advice in a minute.

Originally Posted by BeeJay

It wasn't bad, nothing wrong with your voice. I think what talfighel might be hinting at is that viewers generally have super short attention spans, so instead of starting off talking about the youtube layout, get right into the meat of your topic. Hit 'em up with something cool right off the bat, or even just tell them that you have a really awesome tip that is going to (insert benefit to viewer here).

Keep them on the hook long enough to see that your content is good.

Thanks

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Shaolinsteve

11 years ago

Originally Posted by BeeJay

It wasn't bad, nothing wrong with your voice. I think what talfighel might be hinting at is that viewers generally have super short attention spans, so instead of starting off talking about the youtube layout, get right into the meat of your topic. Hit 'em up with something cool right off the bat, or even just tell them that you have a really awesome tip that is going to (insert benefit to viewer here).

Keep them on the hook long enough to see that your content is good.

Thanks BeeJay,

I must be honest that I haven't done any videos like this before, so I am highly grateful for everyone's input here. I will take your advice into consideration as I prefer that myself too lol.

I'm so fussed with the views us such so I might just pull it down and remake it, and try to break it down but keep key points in their as much as possible.

Thanks

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VivekThakur

11 years ago

I think all things are good but video length should be less. Try to express more in minimum time to user.

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saloni

11 years ago

Thanks for your video marketing tips!!

Thanks
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SandyDuPlessis 11 years ago

Nice presentation, but I agree that the video is too long. Ideally your vid should be in the region of 1 to 2 minutes. You need to focus on one specific point, discuss it, add a call to action and be done with it. It is better to have several short videos than one long one, especially when creating a tutorial style video. This also has the added advantage of populating your channel with useful content.
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JeremiahSay

11 years ago

Hi Steve,

Watch the video and have given you a like. I think it is well-explained.

Since you're using camtasia, I would suggest that you also include zoom in and out for clearer illustration. Not a must but it'd be good.

Also, you could try to speed up the pace a little because it's a little draggy imo. I believe this video get be done in 4 minutes or less.

If you are new to this kinda of stuff I would say you did a phenomenal job. Keep up the consistency and you'll be great in no time.

Thanks

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SergeLight

11 years ago

Great tip, I would probably outsource it though

Thanks
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Bizzlebox 11 years ago

Originally Posted by SergeLight

Great tip, I would probably outsource it though

Hi,

If you are looking for a professional voice over, send me a PM and I would gladly recommend someone.

Thanks.
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Martin Lee Jr

11 years ago

Hey Steve

Overall, I say nice video, and I did get a tip from watching it

However:

Like others have mentioned earlier -

1. I would take out the um's, you know, etc...
I had to overcome this myself. When I started with video sometimes it would take me over 20 do-overs before I got it right.

2. I would also consider abandoning the music in the intro.
(It may be just me but I got the feeling that I was about to see a video that had only music with somebody writing down the tips in the video. This is quite common on YT, and for me quite annoying. If I wasn't watching for feedback, I would have hit the back button before the video got started)

3. Speed up the video a little (not too fast), use a few zoom ins, get right to your point, and then you would have a very good video

Thanks

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[Video Marketing Strategy Tips] For Video Content

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