Why generating leads is essential to increasing your sales precentage
Think about when you come to a salespage. You may not be consciously thinking about it, but subconsciously you're thinking to yourself: "Why should I trust this person who is trying to sell me something?"
That's where the leads come in. Generating leads and collecting their e-mail address in exchange for offering something free, or offering a free trial acts as a primer to build the person's trust before they commit to buying something from you.
This is how lead generation can increase your sales percentage significantly. Think about it. Wouldn't you be more willing to buy something from someone who has proven their trustworthiness?
That's where the leads come in. Generating leads and collecting their e-mail address in exchange for offering something free, or offering a free trial acts as a primer to build the person's trust before they commit to buying something from you.
This is how lead generation can increase your sales percentage significantly. Think about it. Wouldn't you be more willing to buy something from someone who has proven their trustworthiness?