Article Syndication Traffic - Can I Outsource My Content Creation?

by Marksv

Posted: 11 years ago 9 replies

INTERNET MARKETING

Hey all,

I'm looking to apply the Article Syndication model as my main traffic strategy. Just be clear, I'm referring to the model of writing a high quality article and syndicating it across related blogs, ezines, magazines, etc...

I've been struggling with understanding how to outsource the actual article creation for these high quality articles. I am not a writer, but yet I'd still like to use this model for my business.

Is this possible?

1. If I hire a ghostwriter, then they most likely would not be an expert in the niche and so they would be writing articles based on surface research rather than experience.. What would differentiate them then from the thousands of other articles online that have the same regurgitated information? How can I make them more likely to be syndicated?

2. While I am familiar with my niche, I cannot honestly say that I am an expert in it.. Will this hurt me when I go to syndicate my articles? Is it a must to be positioned as an expert in the niche if my main monetization model is affiliate marketing? What are my other options?

3. Let's I run an online magazine and have several niche writers with credentials in the niche who write exclusively for me, and while I don'e have any credentials, I do own the rights to all of the content they produce for my magazine. What would be the best way to use Article Syndication while showcasing their credentials while downplaying my lack of credentials? What would the author Resource box look like, since the articles would be under their names?

4. Also, for niches you don't know much about. Do you hire separate people to do research, and the separate people to write the articles? Do you have any particular system for producing quality content that people will want if you're not deeply entrenched in the niche yourself?

I know that some of you here who use the Article Syndication model use a team of writers or outsource the content... Could you please share some insights and advice because I seem to be having a bit of a mental block around seeing the whole picture...

Thank you,

Mark

#article #content #creation #outsource #syndication #traffic

laurencewins 11 years ago

I am a writer and do my own research, proofreading, writing and editing. I have some niches where I am stronger than others. Health is my best niche but I am very flexible.
I don't know if I can help you but if so, let me know. If you have questions, feel free to ask.
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Sushiman1111 11 years ago

I don't use a team of writers, but I do use syndication to some extent. My advice is: become an expert in your niche/field. If you yourself aren't expert, how are you going to know whether your team of writers is producing good stuff?

I've tried outsourcing in my niche, and I've found that it just doesn't work very well for sites other than the usual review-type sites, and even then I have to do a lot of rewriting. Not to say that it's worthless; I've gotten some really good ideas for articles from some of the freelancers I've employed, but overall it honestly doesn't save me any time.

If you need expert writers, I think that the first step is to become an expert yourself. After that, you can outsource the writing and just review it before putting it on your site.
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- danits 11 years ago
  
  Hi Mark,
  
  I've used textbroker.com a couple of times.
  
  There are several content levels and articles examples from each level, so you can choose the level you need.
  
  The great thing about this site is that if you are not happy with the article, you can send it back to the writer with notes to fix, and you can even reject it.
  
  However, If you are looking for high quality content that will deliver facts and not assumptions, I recommend that you check the background of the writers before you hire them:
  
  Unique content - Textbroker.com
  
  I wouldn't hire separate people to do the research and separate people to do the writing, because I think it makes the process much less effective.
  
  Hope that helps.
  
  Danit
  
  Thanks
  
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nicholasb 11 years ago

you don't have to be an expert in your niche, as long as you can actually help people get results, or give advice that helps them than that is better than being an expert.

People don't care about you and how awesome you may or not be, all they care about is themselves and if you can help them do what they are trying to do, then that's all it really takes.
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Alexa Smith

Banned 11 years ago

Originally Posted by Marksv

I've been struggling with understanding how to outsource the actual article creation for these high quality articles. I am not a writer, but yet I'd still like to use this model for my business.

Is this possible?

Yes.

I know people who are successful in article syndication and outsource all the content creation. (I must admit, though, it's not a business model I'd have tried, myself, if I'd had to do that, when I started). I believe they all re-use most of that content - after some editing - in their autoresponder series as well.

Outsourcing skills are required. (Or a great deal of luck!).

Originally Posted by Marksv

1. If I hire a ghostwriter, then they most likely would not be an expert in the niche and so they would be writing articles based on surface research rather than experience.. What would differentiate them then from the thousands of other articles online that have the same regurgitated information?

Their style and writing expertise.

And this is what makes the difference.

Originally Posted by Marksv

How can I make them more likely to be syndicated?

http://www.warriorforum.com/main-int...ml#post3188316

You'll want a writer who already knows all that, though. It's probably not going to work out so well (or so easily) for you if you have to teach the writer about article syndication!

Originally Posted by Marksv

2. While I am familiar with my niche, I cannot honestly say that I am an expert in it.. Will this hurt me when I go to syndicate my articles?

I think it won't, very much, because what the outcome of syndication attempts depends on is your skills at approaching and building relationships with publishers, not your skills in the niche.

http://www.warriorforum.com/main-int...ml#post7475055

Originally Posted by Marksv

Is it a must to be positioned as an expert in the niche if my main monetization model is affiliate marketing?

"Positioned", to some extent, yes. But it's your writer's job, to produce content which does the "positioning" for you, I think? Which is why you'll need either good outsourcing skills or a lot of luck.

Outsourcing is not a trivial matter.

Contrary to the impression sometimes given in this forum, it isn't something "anyone can do and get right". It has its own skill-set, and that has to be learned, and some people are clearly better at it than others are.

Originally Posted by Marksv

Let's I run an online magazine and have several niche writers with credentials in the niche who write exclusively for me, and while I don'e have any credentials, I do own the rights to all of the content they produce for my magazine.

This sounds more far-fetched, to me. That's just magnifying your outsourcing problem, isn't it? You now need to find multiple writers instead of one?

Originally Posted by Marksv

What would be the best way to use Article Syndication while showcasing their credentials while downplaying my lack of credentials? What would the author Resource box look like, since the articles would be under their names?

I don't know. I don't understand how this would be a good idea at all, or why anyone would want to do it this way; sorry if I've misunderstood, but it seems to me to be a way of making it terribly difficult, rather than a way of simplifying it.

Originally Posted by Marksv

4. Also, for niches you don't know much about. Do you hire separate people to do research, and the separate people to write the articles?

I'm not aware of people doing that. A writer who's familiar with producing articles for syndication will cope. And if s/he can't, there's another one who will.

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minimalseo

11 years ago

Originally Posted by Marksv

Look for writers more experienced in your niche. As for your worry, information is always there - it is all down to presentation. A bit like teachers, good writers make complex look simple. And each have their own style, which is what makes the reading experience unique. So don't worry about representing existing information, you aren't required to discover new stuff not published!

Originally Posted by Marksv

2. While I am familiar with my niche, I cannot honestly say that I am an expert in it.. Will this hurt me when I go to syndicate my articles? Is it a must to be positioned as an expert in the niche if my main monetization model is affiliate marketing? What are my other options?

While being an expert can help, not being one needn't hurt either. Even in real life you will find many business promoters aren't experts. And more so online!

Originally Posted by Marksv

and while I don'e have any credentials,

Scrap this thought...!

Originally Posted by Marksv

I do own the rights to all of the content they produce for my magazine. What would be the best way to use Article Syndication while showcasing their credentials while downplaying my lack of credentials? What would the author Resource box look like, since the articles would be under their names?

Ideally it would credited to them if published on their name on your site, while including your site URL as whom they write for. But if you were talking of ghostwriters - they aren't going to ask to be credited, it's upto you on what name you run with.

Originally Posted by Marksv

4. Also, for niches you don't know much about. Do you hire separate people to do research, and the separate people to write the articles? Do you have any particular system for producing quality content that people will want if you're not deeply entrenched in the niche yourself?

I would advise against it. A good writer paid well must do all the necessary research himself/herself to churn out a good one.

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minimalseo 11 years ago

Hey I see by the time I posted my responses, Alexa had given her opinion. You don't need another say on this!
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John Romaine 11 years ago

Originally Posted by Marksv

I'm looking to apply the Article Syndication model as my main traffic strategy.

Why? ............................
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- Marksv 11 years ago
  
  Originally Posted by John Romaine
  
  Why? ............................
  
  1. This model allows me to leverage one piece of content into multiple sources of traffic...
  2. Allows me to access other peoples' lists and existing traffic...
  
  I'm assuming you have a different strategy you currently use? What are your preferences?
  
  Thanks,
  
  Mark
  
  Thanks
  
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Article Syndication Traffic - Can I Outsource My Content Creation?

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