Ratio for finding your niche?

JMac · 04-10-2009, 07:54 PM

I am doing my homework and looking for a few niches to get involved with that I have experience in. I am using the Google Adwords tool to find the average monthly search volume and then checking regular Google using the keywords I pick out in "" to find out how many sites are out there already.

Here is my question... Do you use any kind of ratio to decide if it is good? I found a keyword phrase that gets 5400 hits per month and there are only 624 sites out there, thats 8.6 searchs per website. Is that good?

Is volume a bigger factor? I found another niche that averages 110,000 searchs per month and there are 21,000 websites listed. This is only a 5.23 to 1 ratio but it seems there is more traffic out there for the ones at the top of the searches.

Wakunahum · 04-10-2009, 08:00 PM

Total number of competitors isn't as good of a statistic to be concerned with as strength of competitors.

JMac · 04-10-2009, 08:04 PM

Strength of competitors, thats a whole new dynamic for me. How does one determine the strength of the competition?

timpears · 04-10-2009, 08:24 PM

I was reading a report a few days ago and they had a chart of the click through for the sites as they listed on the first page of the SERP. I don't have it in front of me, but as I remember it, the #1 location got 47% of the clicks, and the second got twenty something and it quickly dropped off from there.

What this tells me is that the completion, while important, is less important than the work you do to get your site ranked high in the SERPs. Even if you are looking at a high completion niche, if you do enough work, like getting back links etc, and get your site as high as possible on that page, you should be able to do well.

This may be naive thinking on my part, and if so I would like to see someone who knows tell me where I am wrong, and why. But if no one is looking for your key word, then you will never get people to click through. If there are tens of thousands of people searching, then optimization and back links and any other type of work to get that traffic to your site CAN PAY OFF. Or tell me why I am wrong.

04-10-2009, 08:00 PM	#2
Wakunahum Advanced Warrior War Room Member Join Date: Jun 2007 Location: Tulsa, Oklahoma, USA Posts: 647 Thanks: 6 Thanked 37 Times in 33 Posts Contact Info	Re: Ratio for finding your niche? Total number of competitors isn't as good of a statistic to be concerned with as strength of competitors.

04-10-2009, 08:04 PM	#3
JMac HyperActive Warrior War Room Member Join Date: Apr 2009 Location: Ohio, USA Posts: 166 Thanks: 18 Thanked 49 Times in 25 Posts Social Networking	Re: Ratio for finding your niche? Strength of competitors, thats a whole new dynamic for me. How does one determine the strength of the competition?

04-10-2009, 08:24 PM	#4
timpears Senior Warrior Member War Room Member Join Date: Jul 2008 Location: Vancouver, WA, USA. Posts: 3,369 Thanks: 288 Thanked 527 Times in 380 Posts	Re: Ratio for finding your niche? I was reading a report a few days ago and they had a chart of the click through for the sites as they listed on the first page of the SERP. I don't have it in front of me, but as I remember it, the #1 location got 47% of the clicks, and the second got twenty something and it quickly dropped off from there. What this tells me is that the completion, while important, is less important than the work you do to get your site ranked high in the SERPs. Even if you are looking at a high completion niche, if you do enough work, like getting back links etc, and get your site as high as possible on that page, you should be able to do well. This may be naive thinking on my part, and if so I would like to see someone who knows tell me where I am wrong, and why. But if no one is looking for your key word, then you will never get people to click through. If there are tens of thousands of people searching, then optimization and back links and any other type of work to get that traffic to your site CAN PAY OFF. Or tell me why I am wrong.
	Tim Pears Niche blog, insurance, for sale. Plr rights. High CPC, plus low competition key words. Check it out here for just $19.

04-10-2009, 07:54 PM	#1
JMac HyperActive Warrior War Room Member Join Date: Apr 2009 Location: Ohio, USA Posts: 166 Thanks: 18 Thanked 49 Times in 25 Posts Social Networking	Ratio for finding your niche? I am doing my homework and looking for a few niches to get involved with that I have experience in. I am using the Google Adwords tool to find the average monthly search volume and then checking regular Google using the keywords I pick out in "" to find out how many sites are out there already. Here is my question... Do you use any kind of ratio to decide if it is good? I found a keyword phrase that gets 5400 hits per month and there are only 624 sites out there, thats 8.6 searchs per website. Is that good? Is volume a bigger factor? I found another niche that averages 110,000 searchs per month and there are 21,000 websites listed. This is only a 5.23 to 1 ratio but it seems there is more traffic out there for the ones at the top of the searches.