What are effective traffic sources for a health and wellness information product?

At first, it is obvious that the level of competition in that niche niche is very high, which implies that trying to get traffic with SEO is out of the game unless you have high level of experience in SEO marketing, So to best of my knowledge, i would advice you to go for paid traffic, not even adword but other paid traffic source like facebook ads and sometimes PPV

Social media, get some buzz around your website, engage with your audience. Youtube, create some useful health and wellness videos, provide good content, update regularly and keep your audience interested. Sign up for Google alerts for items related to health, when something new comes up try to leave a comment on the blog/forum/press realease.

You could try SEO for lots of low search volume keywords, if you can easily rank on the first page, loads of these and you'll have traffic coming in.

Hi Gerald,

I agree with this:

The first thought that comes to my mind to generate traffic for this niche is:

One smart example I've seen done by Mark Ling (of Affilorama.com) is this:

1. He writes a website about "how to cut your hair". At first I thought "how is he going to monetize hair cuts online?"

2. But then on the website he puts an opt in form with a free report on "how to meet your sweetie".

I think that's pure genius! The reason why people get hair cuts is to look pretty, and the reason people want to look pretty is to "hook up" with someone!

You can see how "hair cuts" can be connected to the relationship advice niche. Mark Ling is a big player in that niche, and with years of experience I'm sure he understands how the market thinks and behaves.

So I suggest you "think outside the box" too like Mark does in the example I've written. Why do people want to lose weight? Maybe there's another kind of forum where people who want to lose weight go to (besides a weight loss forum).

If you use the other methods (SEO, PPC, even forum posting), there is already a high level of competition. Unless you have some kind of "domination" method, then you'll need to be creative with your traffic sources.

I hope these suggestions are useful.

Cheers,
Endy

I never promoted in that niche but it all boils down to one thing: Traffic.

It is the same just like any other niche out there. No targeted traffic, no sales. It is pretty much as simple as that.

Search weight loss groups on social networking sites such as Facebook, Yahoo Group. Guest blogging on weight loss or health blogs which have high traffic.

Try guest posting on popular blogs in the niche, if you could secure a spot.

I haven't checked it recently, but I think that over 80%/85% of the customers for weight-loss products are women aged 30+? If that's correct, then getting articles syndicated in magazines/ezines targeted specifically at that traffic demographic would probably be my first attempt.

And there'll perhaps be a pretty substantial overlap with the "parenting" demographic, too, because the majority of that niche's traffic are perhaps also going to be 30+ women? So, again, ezines/magazines/websites/forums where mothers discuss "parenting" might have quite a big overlap with "weight-loss traffic"?

The one thing I wouldn't myself be trying to generate, in that market, is SEO traffic.

"How to lose weight" isn't a "niche", of course: it's a market - and one of the world's largest.

I use PPV to promote health offers as well. It converts good when you create an attract landing page and pop it up on women's interests websites

What has worked for us is...

1. Long-tail-keyword targeting...yes each niche (and sub-niche) is competitive, but you can still get SEO traffic if you are very in-tune with the keywords your market uses to find what they are looking for

2. Guest blogging...going to have to be pretty good content though as we (as blog owners) get hit quite often with proposals in this niche, so to be accepted you really want to stand out

3. Videos do work well...we are expanding this in 2013

4. Forums are good too, but I use them mainly for other reasons (finding additional product ideas), traffic benefit is secondary.

Jeff