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WSO Affiliates: What's your biggest consideration before promoting a WSO?

by Nick Brighton
9 replies
Out of interest, what is the biggest factor(s) you consider before promoting any particular WSO (or any affiliate offer?)

I see a lot of people talk about conversion rates... but after working with marketers for years on their product launches - and now seeing the other side of the coin as a product creator myself now - it's obvious that overall conversion rates mean squat, by themselves.

If an offer has 3% conversion rate, does that mean it's crap?

Not if three affiliates are consistently converting at 15 - 20%, and the rest are bringing down the average conv rate to that 3%.

Just curious whether afflliates consider the product more on face value/relevency for their list, EPCs, conversion rates etc, or if there's one overriding factor that determines whether to promote.

Thanks!
#affiliates #biggest #consideration #promoting #wso
  • Profile picture of the author Daniel Evans
    Originally Posted by Nick Brighton View Post

    Out of interest, what is the biggest factor(s) you consider before promoting any particular WSO (or any affiliate offer?)
    "Is it a quality product?"

    (based upon my own purchase and review).
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  • Profile picture of the author David Micheal
    Quality of the product and how much the commission is.
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  • Profile picture of the author dukegman
    It all depends on the quality of the product. Before you ask why, let me tell you briefly. If an affiliate promotes an offer to his list, and the offer is low quality but has all other work done really good (sales copy, EPC, conversion % etc.), then he might earn some money at that point. But in the long term, he will lose much more than what he earned. Because his list wont trust him for recommendations ever again. That means, he destroyed his own list. So it goes without saying, Quality Matters The Most.
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  • Profile picture of the author WillR
    I know a lot of affiliates around here seem to pay big attention to the EPC statistic. Once again though it really does not mean a whole lot. It is no guarantee of the money you are going to make when promoting it to your list. All it takes is one really good affiliate to inflate the EPC or one bad affiliate to deflate the EPC -- so that statistic really means nothing at all.

    I look for quality products that will help my subscribers get closer to their desired outcome. Anything else is only going to distract them and slow down their progress.
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  • Profile picture of the author Bill Hugall
    I base it on quality, copy, refunds and conversions. I will give it about 3 to 5 days after launch to see how many people had buyers remorse and fell for miss leading copy. I find that all my stats come from my ability to presell properly. On top of that all of the conversion stats prelaunch
    are from the vendors very warm list. You can warm yours up a bit before hand, but they get the max for obvious reasons.
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  • Profile picture of the author paul nicholls
    I don't send anything out unless i go through the product first so i always ask for a review copy

    I usually look for wso's that have a good epc, conversions mean nothing, epc is what you need to look at

    That being said some offers may still be worth promoting if there epc is a bit lower because if you know your list reacts well to a particular product then your epc and conversions should be a lot better than what the average epc shows anyway

    i also look at what commission it's paying

    100% is perfect, 75% is workable but 50% i rarely promote

    and i also look at wso seller and if i don't know of him/her i look at their previous products to see what they were like

    these are pretty much the main things that i look for :-)

    Paul
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  • Profile picture of the author J Bold
    1. Does it fit my customers' interests?

    2. Do I like the product and think it's the best quality possible for my list?

    3. Does it convert well? EPC can be misleading, yes, as it will be more or less for your own list but it's a good indication if it's converting well for others.
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  • Profile picture of the author napoleonfirst
    Well, a products that is proven to convert is what affiliates need as they will paying for traffic in many cases. 100% commission in the front end and 50% commission in the backend offers is fine.
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