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Are You Giving Up To Soon?

by jasonl70
8 replies
So I'm watching one of Matt Trianers videos, and he mentioned that in the CPA world he tests around 200 different landing pages and offer combinations before he finds one that works (and spends a 1-2 thousand in ppc to do it).

How many people out there build a page, and then leave it at that? They drive traffic to it, then give up when they make little or no sales...or they think they just need more traffic.

Just something to think about..
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  • Profile picture of the author Sheryl Polomka
    Jason I agree that many people give up too soon on everything they try, they don't see money coming in straight away and give up and move on to something else.

    The problem with PPC though - and I am one to have given up on it and possibly too soon - is when it is costing you money you have to draw the line somewhere and give it up, its a risk and you just don't know if you keep on going are you eventually going to make money or are you just wasting your time and losing money?
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    • Profile picture of the author thomashoi
      Originally Posted by Sheryl Polomka View Post

      Jason I agree that many people give up too soon on everything they try, they don't see money coming in straight away and give up and move on to something else.

      The problem with PPC though - and I am one to have given up on it and possibly too soon - is when it is costing you money you have to draw the line somewhere and give it up, its a risk and you just don't know if you keep on going are you eventually going to make money or are you just wasting your time and losing money?
      Maybe you can try finding low competitive keyword phrase and drive traffic to the landing page by using free methods. When you made a sale, then you can reinvest in ppc to make more money.
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  • Profile picture of the author jasonl70
    That's a 1/2% chance of getting it right the first time.

    Keep in mind - he's testing the landing page.. so imagine the person who put's a page together, then starts writing article after article after article to drive traffic, or building ton sof backlinks... he/she will most likely not get the results they were hoping for, but are they willing to keep changing their site/page?

    I built 10 review sites last month... I reworked the 2 that showed the most promise and got them profitable, but I pretty much abandoned the others.. It seems I should revisit them and keep working at it, as my testing efforts are only about 10% of his.

    This also drives home what a lot of people are always saying: stick with something long enough to give it a chance - don't keep hopping from one thing to the next.
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    -Jason

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  • Profile picture of the author jasonl70
    Jason good point but not to many people have Mr. Trainers deep pockets.If thing don't go their way right away with ppc they are often forced to give up.
    he may be using PPC, but that's just a method of driving traffic.

    Whether you drive traffic via seo or some other means, you still need a landing page for that traffic that converts - if you want to make decent money from it. Yet a lot of people will build that page once and then just leave it. Or they might change it a few times, but give up. They'll talk about how many articles they wrote over the course of 60 days, and how they didn't make as much money as they hoped (if any). Yet a change in their landing page may have made all the difference.

    I'm just thinking that, while the numbers might be different, it has a wider implication then just ppc marketers.
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    -Jason

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  • Profile picture of the author Colin Evans
    Originally Posted by jasonl70 View Post

    How many people out there build a page, and then leave it at that? They drive traffic to it, then give up when they make little or no sales...or they think they just need more traffic.
    I had a squeeze page where changing one word in the headline made a dramatic improvement on the optin rate (can't remember the actual figures but it made me realize how important testing is).

    I had another on traffic exchanges I was about to ditch and on a whim added a silly cartoon type character which nearly trebled the optin rate.
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  • Profile picture of the author James Schramko
    You will most likely burn through a lot of money / time until you find the big winners.

    Many people lack the business head required to make it in IM.
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  • Profile picture of the author mogili
    PPC is suitable for those with deep pockets. Newcomers hesitate to go for PPC advertising instead opt for freeads, forum and blog postings. They try to get their feet wet before plunging on to PPC.
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    Mogili
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  • Profile picture of the author Quentin
    I do very little PPC anymore as there are a lot better methods to drive traffic and grow your business.

    Its like lots of offline companies spend huge amounts on tv and magazine advertising but lots of small businesses do very well using different campaigns.

    Doing good research and developing good association can provide a lot better traffic than spending this much time and effort.

    The other things is traffic is a very relative term. I have sites that get very little traffic but very high conversions and others that get a lot but little conversion and visa versa.

    What I do find is that when I do a traffic audit for many of my customers I find they spend 80% of their time to get 15% of their traffic. By just redirecting their efforts they can increase this ratio dramatically.

    Q
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